SHOPIFY PLUS • DEVELOPMENT
Shopify Plus development for brands ready to outgrow the standard tier.
Checkout extensibility (Plus-only), B2B catalog logic, Shopify Flow automations, custom Liquid sections, and the API work that turns Plus from a billing upgrade into a real growth platform.
What We Actually Build?
Shopify Plus unlocks capabilities that don’t exist on the standard tier. Most brands upgrade to Plus and never use those capabilities. That’s where we come in.
- Checkout Extensibility, custom checkout UI extensions (legacy checkout.liquid is deprecated)
- B2B catalog and wholesale channel setup with custom pricing logic
- Shopify Flow, abandoned checkout recovery, fraud tagging, loyalty triggers
- Shopify Markets. international pricing, multi-currency, regional routing
- GraphQL Admin API integrations (not legacy REST)
- Custom Liquid section architecture for the Theme Editor
- Headless commerce patterns when Plus alone isn’t enough
Who this is for?
Brands at $1M+ annual revenue who are already on Shopify Plus and want to actually use it. Or brands at $500K+ deciding whether to upgrade, we’ll tell you honestly whether Plus is worth it for your stack
Process
Behavioral segmentation
RFM (Recency × Frequency × Monetary) segmentation isn’t optional. Every brand we audit either has zero segmentation or has the platform’s default segments and never customized them. We build RFM grids tuned to your purchase cycle, then tier customers into Champions, Loyal, At-Risk, Hibernating, and Lost. Every campaign and flow segment downstream uses these tiers.
Channel layering, email + SMS + push
Channels work harder when they work together. We coordinate email for storytelling, SMS for urgency, and push for time-sensitive nudges. The Omnisend 2026 report showed SMS click rates more than doubled year-over-year and push automation conversion rates reached 22.9%. Single-channel retention is leaving 30%+ of attainable revenue on the table.
Subscription optimization
For brands with subscription SKUs, churn is the silent killer. We rebuild subscription pages, optimize cancel flows, add pause-instead-of-cancel logic, and run win-back sequences for cancelled subscribers. Typical lift: 15–25% subscription retention improvement in 90 days.
Replenishment and predictive timing
Klaviyo’s predictive next-purchase date. Tag-based replenishment triggers in Brevo. Behavior-triggered SMS in Attentive. Each platform handles it differently. We build for whichever you’re on
Lifecycle-stage personalization
First-time buyers, repeat customers, and VIPs don’t receive the same email. Sounds obvious. Almost no brand actually does it. We tag every subscriber by lifecycle stage at the data layer and use those tags as the primary segmentation axis for both flows and campaigns.
Loyalty and referral architecture
Points-based rewards. Tiered VIP programs. Referral incentives that pay both sides. We build loyalty in Klaviyo (native or via Smile/Stamped integration), LoyaltyLion, or your platform of choice. Best-in-class brands see 5x ROI from loyalty programs.
Post-purchase upsell and cross-sell
ReConvert, AfterSell, or native Shopify Plus post-purchase upsells in the thank-you page, plus email-driven cross-sell sequences. Average order value typically lifts 8–18% from this layer alone.
Continuous testing and iteration
Subject lines, send times, segment composition, offer structure, channel mix. We run A/B tests on every campaign and quarterly reviews on every flow. Retention without testing is a one-time setup. Retention with testing is a compounding asset.
1.Plus audit
what you have, what you're paying for, what you're not using
2. Scope
define which Plus-only features to deploy
3. Build phase
3–8 weeks per scope
4. Migration
Migration of legacy checkout.liquid → Checkout Extensions (required before June 2025)
5.QA
QA on Plus features in staging environment
6. Launch
Launch + 30-day post-launch monitoring
Proof
Gene Juarez Salons & Spas runs on Shopify Plus with custom Zenoti booking integration. PetWorld.ie operates five Shopify stores connected to CBE WinRetail. Multiple Plus brands in the portfolio with custom checkout extensions and B2B configuration.
got a project in your mind?
FAQs
Is Shopify Plus worth the upgrade?
Depends. Plus is $2,000/month minimum vs $399/month for Advanced. Plus is worth it if you need checkout customization, B2B wholesale channels, multi-store, or 200+ staff accounts. We’ll give you a straight answer in the discovery call.
What's checkout extensibility?
Plus’s modern, app-friendly checkout architecture replacing legacy checkout.liquid. Lets you add custom logic at checkout, upsells, post-purchase pages, validation rules, without breaking with each Shopify update. Required for brands wanting checkout customization in 2026+.
Do you do headless on Shopify Plus?
Yes. Hydrogen, Next.js, and custom storefronts on the Storefront API. But we’ll be honest — headless is the right call for fewer brands than the trend suggests. We’ll tell you whether it’s right for your stack.
