If you’re a Shopify merchant or e-commerce brand relying on Yotpo for email and SMS marketing, you might have recently received unsettling news: Yotpo is shutting down these services by the end of 2025.
This move comes as part of Yotpo’s strategic shift to focus on its core products—Reviews and Loyalty—while selling its email and SMS customer base to Attentive.
The Problem: Sudden Disruption to Your Marketing Channels
For many businesses, Yotpo’s email and SMS tools have been integral to customer engagement, retention, and revenue generation. Losing access to these channels can lead to:
- Disrupted customer communication: Abruptly halting email and SMS campaigns can confuse and alienate customers.
- Revenue loss: Without timely promotions and reminders, sales may decline.
- Operational challenges: Migrating to a new platform requires time, resources, and expertise.
The Solution: Transition to Specialized Platforms Like Klaviyo and Omnisend
To mitigate these risks, it’s crucial to transition to platforms that specialize in email and SMS marketing. Two leading alternatives are:
- Klaviyo: Known for its robust automation, segmentation, and analytics, Klaviyo is a top choice for many e-commerce brands.
- Omnisend: Offers an intuitive interface with powerful features tailored for e-commerce marketing.
As a Certified Klaviyo Partner, I can assist you in migrating your data, setting up automation flows, and optimizing your campaigns to ensure a smooth transition and continued success.
Why Choose Me?
With extensive experience in e-commerce marketing and a deep understanding of Klaviyo’s capabilities, I offer:
- Expert migration services: Seamlessly transfer your email and SMS campaigns from Yotpo to your new platform.
- Customized automation setup: Tailor workflows to your business needs, ensuring maximum engagement and conversions.
- Ongoing support: Provide continuous optimization and troubleshooting to keep your marketing efforts effective.
What the Yotpo Email & SMS Shutdown Means for Your Store?
Don’t let the shutdown of Yotpo’s email and SMS services disrupt your business. Reach out today to discuss how we can transition your marketing channels to a more reliable and specialized platform.
