FIGMA · SHOPIFY · PIXEL-PERFECT
From Figma to Shopify, shipped exactly as drawn.
Every layer, every spacing token, every breakpoint translated 1:1 from Figma to Liquid. No ‘close enough.’ No Dawn reskins. No page-builder bloat. Custom sections, custom schema, Core Web Vitals engineered into the foundation.
What We Actually Build?
Figma-to-Shopify is the engagement most brands need but most agencies don’t actually do. They reskin Dawn, change colors, swap fonts, and call it custom. We build from scratch — every section, every schema, every breakpoint.
- Pixel-perfect 1:1 translation from Figma to Liquid
- Custom theme architecture — not a Dawn fork
- Custom sections with block-based schema for Theme Editor flexibility
- Core Web Vitals engineered into the build (target LCP under 2.0s)
- Zero third-party JS libraries unless absolutely required
- Mobile-first, desktop-up — not the other way around
- Theme settings architecture so your team can edit anything
Who this is for?
Brands with a finished Figma file and a budget for proper execution. Brands that have been burned by a Dawn reskin and want to do it right. Brands moving off a page builder (Elementor, PageFly, GemPages) to native Theme Editor.
Process
Behavioral segmentation
RFM (Recency × Frequency × Monetary) segmentation isn’t optional. Every brand we audit either has zero segmentation or has the platform’s default segments and never customized them. We build RFM grids tuned to your purchase cycle, then tier customers into Champions, Loyal, At-Risk, Hibernating, and Lost. Every campaign and flow segment downstream uses these tiers.
Channel layering, email + SMS + push
Channels work harder when they work together. We coordinate email for storytelling, SMS for urgency, and push for time-sensitive nudges. The Omnisend 2026 report showed SMS click rates more than doubled year-over-year and push automation conversion rates reached 22.9%. Single-channel retention is leaving 30%+ of attainable revenue on the table.
Subscription optimization
For brands with subscription SKUs, churn is the silent killer. We rebuild subscription pages, optimize cancel flows, add pause-instead-of-cancel logic, and run win-back sequences for cancelled subscribers. Typical lift: 15–25% subscription retention improvement in 90 days.
Replenishment and predictive timing
Klaviyo’s predictive next-purchase date. Tag-based replenishment triggers in Brevo. Behavior-triggered SMS in Attentive. Each platform handles it differently. We build for whichever you’re on
Lifecycle-stage personalization
First-time buyers, repeat customers, and VIPs don’t receive the same email. Sounds obvious. Almost no brand actually does it. We tag every subscriber by lifecycle stage at the data layer and use those tags as the primary segmentation axis for both flows and campaigns.
Loyalty and referral architecture
Points-based rewards. Tiered VIP programs. Referral incentives that pay both sides. We build loyalty in Klaviyo (native or via Smile/Stamped integration), LoyaltyLion, or your platform of choice. Best-in-class brands see 5x ROI from loyalty programs.
Post-purchase upsell and cross-sell
ReConvert, AfterSell, or native Shopify Plus post-purchase upsells in the thank-you page, plus email-driven cross-sell sequences. Average order value typically lifts 8–18% from this layer alone.
Continuous testing and iteration
Subject lines, send times, segment composition, offer structure, channel mix. We run A/B tests on every campaign and quarterly reviews on every flow. Retention without testing is a one-time setup. Retention with testing is a compounding asset.
1. Figma review
confirm design completeness, identify gaps before build
2. Scope and SOW
fixed-price, fixed-timeline
3. Section-by-section build
typically 4–8 weeks depending on page count
4. Theme Editor configuration
set up so your team can edit without touching code
5. Core Web Vitals optimization
Lighthouse review, image optimization, JS audit
6. Cross-device QA
real devices, not just browser emulation
7. Launch
30-day support
got a project in your mind?
Proof
KIF Smart Refill, full Figma-to-Shopify rebuild, LCP improved from 4.1s to 1.3s. Multiple other portfolio builds where Figma files were translated to Liquid at production grade.
FAQs
What if my Figma file isn't complete?
We’ll review it before quoting and tell you what’s missing. We can either finish the design ourselves (added scope) or send it back for completion before build starts. We never build from an incomplete Figma, that’s how scope creep happens.
Can my team edit the theme after launch without coding?
Yes. We build every section with proper schema so your team can swap copy, images, colors, and layout from the Theme Editor. No code required for day-to-day content changes.
How does this compare to a Dawn reskin?
A Dawn reskin takes Shopify’s free theme and changes the CSS. It looks custom but inherits all of Dawn’s structural limitations — fixed section types, inherited page weight, restricted layout flexibility. A real custom theme has none of those constraints. The difference shows up in Core Web Vitals, editor flexibility, and what’s possible when you want to add a non-standard section later.
