Subscriptions

A Shopify subscription agency building recurring revenue.

You already paid for the traffic. We show you, free of charge, where it leaks between landing page, cart and checkout, and what to fix first.

Shopify Plus PartnerShopify Select Partner5.0 on Shopify Partners · Premier Verified on Clutch

Why subscriptions

Revenue you can forecast instead of rebuy every month

A subscription turns a one-time customer into a predictable line on the forecast. Planning, inventory and cash flow all get easier when a known share of next month's revenue is already committed. Subscribers also spend more over their lifetime than one-time buyers in almost every category, which changes what you can afford to pay to acquire them in the first place.

3.1x
Subscriber Lifetime Value
6weeks
Typical Launch
400+
Shopify Brands Served

Get in touch

  • RechargeRecharge
  • LoopLoop
  • KlaviyoKlaviyo
  • YotpoYotpo
  • Smile.ioSmile.io
  • PostscriptPostscript

Shopify subscription experts

What our subscription service covers

We have implemented subscriptions for refill, supplement, beverage, beauty and food brands, and we know where each model breaks. Retention messaging runs alongside it through our retention and loyalty service .

  1. Model & offer design

    Discount depth, frequency options and commitment terms modelled against your margins before anything is built.

  2. Platform selection

    An honest recommendation between Recharge, Skio, Loop, Smartrr and Shopify's native subscriptions based on your requirements.

  3. Signup experience

    Product page selectors that explain the offer clearly, so customers choose a plan instead of defaulting to one-time.

  4. Custom portal build

    A branded management portal built on the provider API, so skipping, swapping and pausing feel like part of your store.

  5. Build-a-box & bundles

    Curated and customer-built boxes with rules for minimums, swaps and seasonal availability.

  6. Dunning & failed payments

    Retry logic, card updater flows and recovery messaging for the revenue that quietly disappears every cycle.

  7. Churn prevention

    Cancellation flows offering pause, skip, downgrade or a different frequency before the subscription is lost.

  8. Migration

    Moving between providers with active contracts, billing dates and payment tokens carried across intact.

  9. Lifecycle messaging

    Upcoming order reminders, delivery notifications and win-back sequences connected to your email and SMS platform.

  10. Reporting

    Active subscribers, MRR, churn by cohort and recovery rate reported monthly against the targets set at kickoff.

Shopify subscription design

Custom subscription design and experiences

  • Custom UI
  • API Level
  • Headless Ready

Installing an app straight into your theme means the subscription experience looks like the app, not like your brand. Our builds use entirely custom interfaces, so the plan selector and management portal feel like part of the store at every step. The development team works against the provider API rather than default widgets, which keeps the front end fast and allows complex requirements like build-a-box, gifting and prepaid terms.

Get in touch

  • KlaviyoKlaviyo
  • YotpoYotpo
  • Smile.ioSmile.io
  • PostscriptPostscript
  • StampedStamped
  • GorgiasGorgias

Build-a-box & bundles

Let customers build the box they will keep renewing

  • Tiered Discounts
  • Stock-Aware Swaps
  • Gifting & Prepaid

Fixed boxes churn when one item stops appealing. A box the customer assembles solves that, and gives them a reason to log in and edit rather than cancel when tastes change. We build the rules behind it: minimum counts, tiered discounts, stock-aware swaps and seasonal items that rotate in without breaking existing contracts.

Get in touch

  • Smile.ioSmile.io
  • PostscriptPostscript
  • StampedStamped
  • GorgiasGorgias
  • RechargeRecharge
  • LoopLoop

Failed payments

Recover the revenue that fails silently

  • Smart Retry Windows
  • Card Updater
  • One-Tap Recovery

Expired cards, insufficient funds and bank declines end more subscriptions than genuine cancellations. Most stores never see it happen because the customer is never told.
We set retry schedules that respect issuer behaviour, add card updater services, and send recovery messages by email and SMS with a one-tap payment link. The rest of the cycle is reported so you know exactly what was saved.

Get in touch

  • StampedStamped
  • GorgiasGorgias
  • RechargeRecharge
  • LoopLoop
  • KlaviyoKlaviyo
  • YotpoYotpo

Shopify subscription specialists

Subscription technology partners

We hold working relationships with the leading subscription providers on Shopify and Shopify Plus. That access means faster support, earlier feature access and implementations that push past what the default install allows.

  1. Recharge

    Mature platform for complex catalogues and prepaid terms.

  2. Skio

    Fast, modern checkout-native subscriptions with strong APIs.

  3. Loop

    Retention tooling, cancel flows and subscriber insights.

  4. Smarter

    Member portals, rewards and referral mechanics built in.

  5. Atomic

    Build-a-box and bundle-heavy subscription models.

  6. Shopify subscriptions

    Native option for simpler catalogues and lean setups.

  7. Klaviyo

    Lifecycle messaging driven by subscription events.

  8. Gorgias

    Support macros connected to subscriber and billing status.

In detail

Maximise retention and customer lifetime value

Median change across subscription accounts in their first 180 days with us. Category, price point and purchase cycle set the realistic range, and we model that range before anything is built.

Shopify subscription benefits

How we work

Our Subscription Process

Three phases across six steps: analysis and model, design, then development and launch. Nothing is built until the economics and the experience are both signed off.

STEP 01

Requirements & modelling

We map your catalogue, margins and fulfilment constraints, then model the discount depth and frequencies the business can sustain.

Week 1
01
02
STEP 02

Provider selection

We recommend the subscription platform that fits your requirements rather than the one we install most often, and document why.

Week 1
STEP 03

Experience design

High-fidelity designs for the plan selector, checkout messaging and management portal, reviewed against real subscriber journeys.

Week 2–3
03
04
STEP 04

Development

Front end built against the provider API, with build-a-box logic, swap rules and portal actions implemented in your theme.

Week 3–5
STEP 05

QA & billing tests

Full cycle testing including renewals, skips, swaps, failed payments and cancellations before a single customer sees it.

Week 5
05
06
STEP 06

Launch & optimise

Go live with lifecycle messaging in place, then improve subscribe rate, dunning recovery and churn month over month.

Week 6 Ongoing

Engagement options

Pick the build that fits

Every project is scoped individually, these are starting points, not fixed packages.

start here

A review of your current program or a feasibility read on launching one, with the numbers modelled either way.

$0

Scoped individually · fixed price after discovery

  • Churn and cohort breakdown
  • Failed payment and dunning review
  • Portal and signup experience audit
  • Provider fit recommendation

Subscription audit

one time

A complete subscription offering modelled, designed, built and tested through a full billing cycle.

$8,500

Scoped individually · fixed price after discovery

  • Everything in the subscription audit
  • Offer and frequency modelling
  • Provider setup and configuration
  • Custom plan selector on product pages

Subscription launch

from one month

We run the program after launch: churn, dunning, subscribe rate and lifecycle messaging, month after month.

$3,600

Scoped individually · fixed price after discovery

  • Everything in the subscription launch
  • Churn and cohort reporting
  • Dunning and recovery management
  • Subscribe rate testing on product pages

Subscription growth

Proof

Real builds. Verified numbers.

Every number here is verified with the brand it belongs to.

400+Shopify stores built & scaled$120m+GMV powered by our builds8 wksAvg. time to launch on Plus92%Retainer renewal rate
  1. Gene Juarez

    • Case study

    The Zenoti booking integration most agencies declined — retail and salon booking unified on Shopify Plus.

    Read the case study
  2. GetKif

    • Case study

    Figma to fully custom Shopify theme: pixel-perfect, fast, and editable end-to-end from the Theme Customizer.

    Read the case study

Frequently asked questions.

Which subscription app should we use?

It depends on catalogue complexity, whether you need prepaid or build-a-box, and how much custom front end you want. We recommend after the audit and document the reasoning, working across Recharge, Skio, Loop, Smartrr, Awtomic and Shopify's native subscriptions.

How much does a subscription build cost?

Launches start at $8,500 depending on catalogue size and how custom the portal needs to be. Managed growth retainers start at $3,600 per month. App fees are billed to you directly, and the audit beforehand is free.

How long does implementation take?

Five to seven weeks for a typical build, covering modelling, design, development and a full cycle of billing tests. Complex build-a-box or multi-market requirements extend that, and we give you the timeline before signing.

Can you migrate our existing subscribers?

Yes. Active contracts, billing dates and payment tokens move across, with a communication plan so subscribers are not surprised. Migrations are quoted separately because scope varies with contract volume.

What discount should we offer subscribers?

Deep enough to change behaviour and shallow enough to keep the model profitable, which we model against your margins during the audit. In most categories the frequency options and portal flexibility matter more than another five percent off.

Will subscriptions cannibalise our one-time sales?

Some existing repeat buyers will convert, and their lifetime value usually rises rather than falls. We track cannibalisation explicitly in reporting so the net effect is visible instead of assumed.

Do you work on headless stores?

Yes. Because we build against the provider API rather than dropping in default widgets, the same approach works on Hydrogen and other headless front ends.

Are we locked into a long contract?

No. Builds are one-time projects and growth retainers run on rolling 30-day terms after the first month. Everything is built in your own accounts, so the program keeps running if you stop working with us.

Start a project

Request a project proposal?

Got a project in mind?

Shopify Plus experts

Let's talk Shopify, Shopify Plus and the store you actually want.

An accredited Shopify Plus agency that designs, builds, migrates, supports and grows stores for brands that have outgrown templates. Ready when you are: talk to an engineer about the project.

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