UX/UI DESIGN · CONVERSION-LED
UX/UI design that's engineered for conversion, not decorated for design awards.
Wireframes, prototypes, and full design systems in Figma, built around real conversion data, not designer instinct. Mobile-first, accessibility-aware, and architected so your dev team (or ours) can build it without rework.
What We Actually Build?
Most ecommerce design starts with mood boards and ends with a Figma file no one can actually build. We start with the funnel and end with a design system your dev team can ship.
- User research and conversion analysis before design
- Wireframes — low-fi structure before high-fi visuals
- High-fidelity Figma designs with full design system
- Mobile-first design — built for thumb zone and tap targets
- Accessibility-aware — color contrast, focus states, screen reader logic
- Design system in Figma — typography scale, color tokens, components, breakpoints
- Dev hand-off documentation — spacing, behavior, interaction notes
Who this is for?
Brands rebuilding their Shopify store and starting from scratch on design. Brands with an existing site that converts poorly and needs a rethink. Brands at the strategy stage who don’t have an in-house designer.
Process
Behavioral segmentation
RFM (Recency × Frequency × Monetary) segmentation isn’t optional. Every brand we audit either has zero segmentation or has the platform’s default segments and never customized them. We build RFM grids tuned to your purchase cycle, then tier customers into Champions, Loyal, At-Risk, Hibernating, and Lost. Every campaign and flow segment downstream uses these tiers.
Channel layering, email + SMS + push
Channels work harder when they work together. We coordinate email for storytelling, SMS for urgency, and push for time-sensitive nudges. The Omnisend 2026 report showed SMS click rates more than doubled year-over-year and push automation conversion rates reached 22.9%. Single-channel retention is leaving 30%+ of attainable revenue on the table.
Subscription optimization
For brands with subscription SKUs, churn is the silent killer. We rebuild subscription pages, optimize cancel flows, add pause-instead-of-cancel logic, and run win-back sequences for cancelled subscribers. Typical lift: 15–25% subscription retention improvement in 90 days.
Replenishment and predictive timing
Klaviyo’s predictive next-purchase date. Tag-based replenishment triggers in Brevo. Behavior-triggered SMS in Attentive. Each platform handles it differently. We build for whichever you’re on
Lifecycle-stage personalization
First-time buyers, repeat customers, and VIPs don’t receive the same email. Sounds obvious. Almost no brand actually does it. We tag every subscriber by lifecycle stage at the data layer and use those tags as the primary segmentation axis for both flows and campaigns.
Loyalty and referral architecture
Points-based rewards. Tiered VIP programs. Referral incentives that pay both sides. We build loyalty in Klaviyo (native or via Smile/Stamped integration), LoyaltyLion, or your platform of choice. Best-in-class brands see 5x ROI from loyalty programs.
Post-purchase upsell and cross-sell
ReConvert, AfterSell, or native Shopify Plus post-purchase upsells in the thank-you page, plus email-driven cross-sell sequences. Average order value typically lifts 8–18% from this layer alone.
Continuous testing and iteration
Subject lines, send times, segment composition, offer structure, channel mix. We run A/B tests on every campaign and quarterly reviews on every flow. Retention without testing is a one-time setup. Retention with testing is a compounding asset.
1. Discovery
funnel review, competitor analysis, brand audit
2. Wireframes
low-fi structure across 5–10 page types
3. Wireframe review and iteration
4. High-fidelity design
full visual system across all pages
5. Design system build-out
components, tokens, breakpoints
6. Dev hand-off
Figma file annotated and walked through
7. Post-launch monitoring
30 days included
got a project in your mind?
Proof
Design work across the portfolio includes full Figma systems for KIF Smart Refill, Cooney’s Home Interiors, and Curiva Med Spa. Every system shipped is buildable by any competent Shopify dev, not just us.
FAQs
Do you do design only, or design + build?
Both. Some brands hire us for design and use their own dev team. Others hire us for the full design-through-build engagement. Pricing scales accordingly.
What's your design process for mobile?
Mobile-first, always. We design mobile breakpoint first, then tablet, then desktop. This forces us to make hard decisions about hierarchy that desktop-first design hides.
Can you redesign just one page (like the PDP)?
Yes. Single-page redesigns are common when a specific funnel step is the bottleneck. We’ll audit the page first to confirm design is actually the problem before we quote.
