Retention and loyalty
Shopify loyalty program development in the USA: turn first-time buyers into repeat customers.
We design and run retention programs for Shopify brands: loyalty tiers, points, referrals, subscriptions and winback, built into your store and connected to your lifecycle messaging so every reward has a reason to be redeemed.
5.0 on Shopify Partners · Premier Verified on Clutch
Cohort performance
Keep more of every cohort you pay to acquire
Most Shopify stores lose two thirds of a cohort within ninety days. The customers are not unhappy, they simply have no reason to come back at the moment they would have bought again. A retention program gives them that reason: points close to a reward, a tier they are about to reach, a refill due this week or a referral worth sharing. We build the mechanics and the messaging that carries them.
- 34%
- More Active At Month 6
- 2.4 x
- Repeat Purchase Rate
- 400+
- Shopify Brands Served
Klaviyo
Postscript
Yotpo
Smile.io
Recharge
Loop
Loyalty tiers
A tier structure customers actually climb
Tiers only work when the next one is visibly close and the reward is worth the effort. We model the thresholds against your real order data, so the structure lifts spend instead of discounting customers who would have bought anyway.
Points & rewards
Rewards people redeem, not rewards they forget
An unredeemed point is a liability that does nothing for you. We design earn rates and reward values that customers can reach inside their natural purchase cycle, then message them at the moment the balance becomes worth spending. Points are earned for more than orders: reviews, referrals, birthdays, account creation and subscription renewals all feed the balance, which gives you a reason to make contact without a discount.
- Yotpo
- Smile.io
- Recharge
- Loop
Stamped
Gorgias
Customer lifetime value
The second order is where profit begins
The first order usually pays for the advertising that won it. Everything after that is where margin actually lives, which is why a small lift in repeat rate moves the whole business more than another point of conversion. We model your real cohort data first, so you know what a customer is worth today, what the program should target, and how long payback takes before anything is built.
- 6 x
- Value By Fifth Order
- 90 days
- Typical Payback
- Recharge
- Loop
- Stamped
- Gorgias
- Klaviyo
- Postscript
Subscriptions & replenishment
Keep subscribers past the second billing cycle
Most subscription churn is not a decision, it is a failed card, a delivery arriving too early, or a customer who wanted to pause and could only find a cancel button. We fix the mechanics first: dunning recovery, flexible skip and pause, editable frequency and delivery reminders. Then we layer the messaging that carries subscribers through the moments they are most likely to leave.
- Stamped
- Gorgias
- Klaviyo
- Postscript
- Yotpo
- Smile.io
Winback & reactivation
Recover customers before they are gone
A lapsed customer is still worth far more than a stranger. They know the product, they have an account, and the only thing missing is a reason to return at the right moment. We define lapse windows per category, build the reactivation sequence around what they bought rather than a blanket discount, and sunset the contacts who never respond so your deliverability stays intact.
- Klaviyo
- Postscript
- Yotpo
- Smile.io
- Recharge
- Loop
What we build
Retention programs we design and run
Each program is built into your store, connected to your email and SMS platform, and reported against revenue rather than sign-ups.
Loyalty
Points & tiers
Earn rates, tier thresholds and reward values modelled on your order data, then built and launched with the messaging around them.
Referral
Refer a friend
Two-sided rewards, share mechanics that work on mobile, and fraud rules that stop the program paying for itself twice.
Subscriptions
Subscribe & save
Offer design, portal experience, skip and pause logic, and dunning recovery for the payments that quietly fail every month.
Replenishment
Reorder reminders
Product-level consumption windows so the reminder arrives when the customer is actually running out, not on a fixed schedule.
Winback
Reactivation
Lapse windows per category, escalating offers and a clean sunset policy that protects your sender reputation.
Vip
Top customer care
Concierge treatment for the small group producing most of your profit, including early access, gifting and personal outreach.
Platforms
The apps we build and manage in
We work inside your existing stack wherever possible and recommend a change only when the current app is genuinely capping revenue.
LoyaltyLion
Tiers, points and referral programs for growing Shopify brands.
Smile.io
Lightweight loyalty and referrals with fast setup.
Yotpo
Reviews, loyalty and SMS joined to one customer record.
Recharge
Subscription billing, portals, dunning and churn tooling.
Klaviyo
Lifecycle messaging fed by loyalty and subscription events.
Stamped
Reviews and loyalty for catalogue-heavy stores.
Rise.AI
Store credit, gift cards and rewards as balance.
Gorgias
Support context joined to VIP status and save offers.
Metrics we move
The numbers a retention program is judged on
Median change across retention accounts in their first 180 days with us. Category and purchase cycle set the realistic range, and we give you that range before you sign anything.
How we work
How We Build Your Retention Program
Six steps from cohort analysis to a running program. The economics are modelled before anything is built, so the reward structure is affordable from day one.
Cohort & margin analysis
We measure repeat rate, order gaps and lifetime value by cohort, then set what the program can afford to give away per customer.
Week 1Program design
Earn rates, tier thresholds, reward values and referral mechanics are modelled against your data and signed off before build.
Week 1–2Build & integration
The loyalty, subscription and referral apps are configured, styled to your theme and connected to your email and SMS platform.
Week 2–7Launch messaging
Enrolment campaigns, onsite prompts and lifecycle flows go live together, so customers discover the program instead of stumbling on it.
Week 6–7Optimise redemption
We track earn and burn, adjust reward pressure and add triggers at the moments a balance becomes worth spending.
Week 7–8Expand the program
Subscriptions, VIP care and referral layers are added once the core loop is proven, all reported against revenue and liability.
Week 6–7Engagement options
Pick the build that fits
Every project is scoped individually, these are starting points, not fixed packages.
no card needed
A cohort analysis of your store with a ranked view of where repeat revenue is leaking today.
$0
Scoped individually · fixed price after discovery
- Repeat rate and cohort breakdown
- Lifetime value by acquisition channel
- Review of any live loyalty program
- Subscription churn and dunning check
Most common
one time
A complete loyalty program modelled, built, styled and launched with the messaging around it.
$4,800
Scoped individually · fixed price after discovery
- Everything in the retention audit
- App setup and theme styling
- Earn rate and tier modelling
- Rewards page and onsite widgets
per month starting
We run loyalty, subscriptions, winback and referrals together as one program, month after month
$3,200
Scoped individually · fixed price after discovery
- Everything in the loyalty launch
- Subscription churn and dunning management
- Winback and reactivation campaigns
- VIP and top-customer programs
Proof
Real builds. Verified numbers.
Every number here is verified with the brand it belongs to.
- Read the case study
Gene Juarez
The Zenoti booking integration most agencies declined — retail and salon booking unified on Shopify Plus.
- Read the case study
GetKif
Figma to fully custom Shopify theme: pixel-perfect, fast, and editable end-to-end from the Theme Customizer.
Frequently asked questions.
Will a loyalty program just discount customers who would buy anyway?
It will if the rewards are modelled badly. We set earn rates against your margins and target the behaviour you want to change, which is usually the gap between first and second order rather than the spend of customers already loyal.
How much does a retention program cost?
The loyalty launch is $4,800 as a one-time build and managed retainers start at $3,200 per month, scaled to order volume and scope. App subscription fees are paid directly by you, and the audit that precedes everything is free.
Which loyalty app should we use?
That depends on order volume, tier complexity and what your email platform needs to see. We recommend after the audit rather than before, and we work in LoyaltyLion, Smile.io, Yotpo, Stamped and Rise.ai.
Do you handle subscriptions as well as loyalty?
Yes. Subscription churn, dunning recovery and portal experience are part of the same program, because a subscriber who cancels over a failed card is a retention problem rather than a billing one.
What happens to our points liability?
We report outstanding points as a running liability alongside redemption rate, and set expiry rules that stay fair to customers while keeping the balance sheet honest.
Can you migrate an existing program?
Yes, with points balances, tier status and member history carried across. Migration is quoted separately and always includes a communication plan so members are not surprised by the change.
Are we locked into a long contract?
No. Retainers run on rolling 30-day terms after the first month, and everything is built in your own accounts under your billing, so the program keeps running if you stop working with us.
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Shopify Plus experts
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An accredited Shopify Plus agency that designs, builds, migrates, supports and grows stores for brands that have outgrown templates. Ready when you are: talk to an engineer about the project.
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