Shopify CRO guides: checkout, A/B testing and conversion on live stores.

Conversion work on Shopify has two halves. The storefront half — product pages, cart, collection templates, the tests that prove a change — and the checkout half, where Shopify Plus stores can extend what the checkout does. These guides cover both, with the numbers from the stores they ran on: a hair brand’s repeat purchases up 27%, a jewelry buyer’s nine-session path to a $14,000 ring.

If you are choosing tools, the A/B testing, upsell and review app comparisons are here too; if you want the list first, the 50-point audit checklist is the place to begin.