Free tools · no card, no call, no unlock
Free Shopify audit tools: five audits we built, running here.
Machines decide whether your store gets found. People decide what to fix. These five tools cover both halves — AI visibility, technical SEO, page speed, conversion, and what a build or a move to Plus actually costs. Designed, built and maintained by the senior engineers who ship our client work, and every one of them runs on this site.
400+ stores built and grown · a written reply within 12 hours
Inside the toolkit
What each one actually checks.
Five tools, all built here and all running here. They answer different questions, so running the right one first saves you the other four.
AI Visibility Audit
Customers are starting to ask an assistant what to buy before they ever open Google. This tests your store against the real AI shopping agents — ChatGPT, Copilot, Google AI, Perplexity and Claude among them — and shows whether you get found, read and recommended, or skipped.
- Whether each agent can reach and parse your store
- How you are described when an assistant summarises your brand
- Which competitors get named in your category instead of you
- The structured data and content gaps causing it
Shopify SEO Audit
A technical crawl of your storefront that checks Core Web Vitals against real Chrome user data rather than a lab score, then audits the technical SEO underneath it. This is the one that tells you why a store that looks fast measures slow.
- Core Web Vitals from field data: LCP, INP and CLS on mobile
- Indexation, crawlability, canonicals and metadata across templates
- Render-blocking scripts, image weight and payload problems
- Collection and product template issues at scale, not one URL
Store Speed Scan
Paste your URL and in about ten seconds we read the page your customers get on a phone — theme, scripts, apps, fonts, server time — and show what has to load before anything appears. No email, no queue, no account.
- Every script and third-party domain loading ahead of your first image
- Stylesheets, fonts and server response time on the real HTML
- A speed health score with the specific things holding it back
- The cost of slow on your own traffic and order numbers
Shopify CRO Audit
Eleven questions about your store, your traffic and your conversion problem — then a senior reviewer reads the store personally and writes back. It is deliberately not an automated score, because a score has never told anyone what to change on Monday.
- A human review of your product, collection and cart path
- Where the conversion path leaks, and which leak is worth fixing first
- Speed, retention and paid performance seen together, not in isolation
- A written response tailored to your store, not a template
Project Cost Calculator
What a build, a replatform or a move to Shopify Plus would actually cost for your setup — priced from the things that genuinely drive scope: your pages, your features, your integrations, your timeline. A real range with the breakdown shown, not a brochure number.
- A cost range built from your own answers, itemised line by line
- What B2B, subscriptions, multi-currency and checkout work each add
- What ongoing support costs once the build is live
- Enough detail to sanity-check any quote you have been given
Pick one
Which tool should you run first?
Find the line that sounds like your week.
- Traffic is steady, but conversion has quietly slipped.
- CRO Audit
- Rankings dropped, or the store has never ranked for its own categories.
- SEO Audit
- Pages feel fast to you and slow to everyone on a phone.
- Speed Scan
- Ad costs climbed and the landing pages did not change.
- Speed Scan
- A customer says they asked ChatGPT and got sent to a competitor.
- AI Visibility
- You want to know whether AI assistants can read your catalogue at all.
- AI Visibility
- You are outgrowing standard Shopify and want a real number for Plus.
- Cost Calculator
- You have a quote for a build and no way to sanity-check it.
- Cost Calculator
How they fit together
Five tools, one funnel.
Run in this order they build on each other: there is no point optimising a checkout nobody can find.
Can machines find you?
AI assistants and crawlers have to reach, read and describe your store before a human ever sees it.
AI Visibility
Can people reach you?
Indexation, technical SEO and Core Web Vitals decide whether that visibility turns into sessions that survive the load.
SEO Audit
Does the page arrive in time?
Scripts, apps, fonts and server time decide what a phone shows in the first three seconds — and how much you pay for every click that leaves before it.
Speed Scan
Do they convert?
Product, collection and cart paths read by a person, so you know which leak is worth fixing before the next campaign.
CRO Audit
Has the platform run out?
When the ceiling is the platform rather than the pages, price the build or the move honestly before anyone commits to it.
Cost Calculator
Being straight about it
What the free tools cannot do.
They test pages, not journeys
A crawler cannot build a real cart with a stacked discount, a gift-with-purchase and a subscription in a second currency. That combination is where promotions break, and it needs a person.
They cannot see your back office
Inventory sync intervals, ERP and 3PL webhooks, Flow automations and server-side tracking all sit behind authentication. Nothing public can audit them.
They will not prioritise for you
A tool hands you thirty findings weighted equally. Knowing which three actually threaten revenue this quarter is judgement, and judgement is the part we charge for.
We would rather say this here than have you find out after running all five. The manual audit is where the judgement lives: see the BFCM 2026 readiness audit
Who builds the tools
The tools are ours. So are the engineers behind them.
Free tools usually come from somebody selling software. These come from an agency that would rather you saw your own numbers first.
The agency
Aqsa Shahzad Official LLC
A senior-only Shopify Plus development and retention agency: custom Plus builds, platform migrations, headless commerce, B2B, custom apps and retention. 7+ years on Shopify, 400+ stores shipped, $120m+ GMV powered.
The specialist arm
ForgeCRO
Our own specialist agency for audits, CRO and custom Shopify development. Same engineers, same standards, narrower focus. The AI visibility and SEO audits on this page run the engine we also publish at forgecro.com.
Either way
The same engineers
The person who wrote the logic inside these audits is the person who would work on your store. No junior hand-off, no account manager relaying questions, and nothing in the toolkit we would not run on a paying client’s site.
That is also why they are free. A brand that can see what is wrong with its store makes a better decision about whether it needs an agency at all — and often the answer is no, which is a perfectly good outcome for us.
Before you run one.
Who built these free Shopify audit tools?
We did. All five were designed, built and are maintained by the senior engineers at Aqsa Shahzad Official LLC — not a third-party product we are reselling, and not an affiliate link. They run here on aqsashahzad.com; the AI visibility and SEO audits run the same engine we publish under ForgeCRO, our own specialist agency.
Are these tools really free?
Yes. There is no card, no trial and no unlock step. They exist because a brand that can see what is wrong with its store makes a better decision about whether it needs an agency at all.
Do I have to book a call or give an email to get the results?
The speed scan needs neither — it reads your store and shows the result on the page. The AI visibility and SEO audits return their results directly. The CRO audit is reviewed by a person, so it comes back as a written reply rather than an instant screen, which is the trade for it being an actual review instead of a score.
Do you need access to my store?
No. The AI visibility audit, the SEO audit and the speed scan all read your public storefront. The cost calculator only needs your answers. Only a paid manual audit needs collaborator access, and only after you have decided to go ahead.
Which tool should I run first?
If traffic is fine but sales are not, run the CRO audit. If traffic is the problem, run the SEO audit. If the store feels slow on a phone, start with the speed scan — it takes ten seconds. If you are not sure whether AI assistants can see you, start with the AI visibility audit. If you are weighing up a build or a move to Plus, start with the cost calculator.
What is ForgeCRO and how is it related to Aqsa Shahzad Official?
ForgeCRO is the specialist arm of Aqsa Shahzad Official LLC, focused on audits, CRO and custom Shopify development. Same engineers, same standards, narrower focus. RetentionControl is the third name in the group, for retention marketing — and you no longer have to leave this site to run any of the tools.
What happens with my email address?
It is used to send you the result and, where relevant, to follow up once about it. No drip sequence, no list sale. You can reply and ask to be removed and that is the end of it.
Shopify Plus experts
Let's talk Shopify, Shopify Plus and the store you actually want.
An accredited Shopify Plus agency that designs, builds, migrates, supports and grows stores for brands that have outgrown templates. Ready when you are: talk to an engineer about the project.
Get in touch
