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Shopify development blog · Retention & email

Shopify retention marketing guides: email, SMS, loyalty and Klaviyo.

How Shopify brands turn a first order into a second: Klaviyo flows, SMS, loyalty and the retention tactics we run on the stores we build and maintain.

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September 2026
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Senior engineers

Retention & email

Every shopify retention marketing article, newest first.

Part of the Shopify development blog. Other topics: Shopify Migration Guides, Shopify App Development Guides, Shopify CRO Guides, Shopify Speed & Headless Guides, AI & Agentic Commerce Guides, Shopify Development Guides.

FeaturedRetention & email
21 Sep 2026 · 6 min

Guide · Retention & email

Best Shopify Retention Apps in 2026: Email, SMS and Loyalty Compared on a Live Store

The best Shopify retention apps in 2026 — Klaviyo, Attentive, Postscript, Omnisend, Smile.io, LoyaltyLion and Rivo — compared on the flows that bring customers back, with the wiring that lifted a wig brand's repeat purchase rate 27% on Attentive.

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Retention & email

  1. 8 min readBest Shopify Subscription Apps in 2026: 7 Compared, and the Setup That Keeps Subscribers
  2. 5 min readBest Email Marketing for Shopify Stores: What Actually Works
  3. 15 min readBonus Payment on Shopify: 7 Tactics to Boost Revenue

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