Of all the categories we have checked, food and drink leaves a Shopify store the least room for error: most of these brands also sell in supermarkets, so the website has to give people a reason to buy direct, usually a subscription, a bundle or something the shelf can’t offer. To see how the strongest do it, we looked at 21 food and beverage brands that run their own Shopify store, seven per country from the US, the UK and Australia, on 11 October 2026. Every one of them passed our Shopify test first. We saved every homepage on a computer and a phone the way a local buyer gets it, priced the catalogue from the store’s own product feed, listed the apps it loads, and timed the page on a slow mobile connection.
What 21 food and drink stores have in common
- The subscription sits in the menu. Nine stores run a subscription app (Recharge, Skio, Stay, or Ordergroove), and the offer is often a menu item of its own: “Subscribe & Save 15%” at Chomps, “Subscribe & Save 10%” at Remedy, and plain “Subscribe” or “Subscriptions” at OLIPOP and ST. ALi. Minor Figures adds a free tote bag to the first subscription order.
- Bundles do the upselling. Magic Spoon puts “Build Your Bundle” in its header, Pip & Nut has a “Bundle & Save” button in the same place, and Cobram Estate sells “Subscription Bundles”.
- The supermarket shelf is part of the plan. Eight stores point shoppers to a store finder or “where to buy” page from the header, from Spindrift and Chomps to Koko Black’s location pin.
- Christmas started in October. On 11 October, Fly By Jing and T2 led with advent calendars, Grind with its Christmas collection and Biscuiteers with its newly opened Christmas shop, while Whittard and Montezuma’s already had Christmas in the main menu.
- Delivery terms are the fine print that matters. Free-shipping lines run from £30 at Pip & Nut to A$175 at Koko Black, which also advertises refrigerated, same-day and click-and-collect delivery; Bunsters caps shipping to remote areas at A$15.
- Pay-later is rare and Klaviyo is not. Only six of the 21 show Afterpay or Klarna, while Klaviyo loads on 19. Four of the seven US stores also run Postscript for text messages.
- Heavy homepages, uneven speed. Timed on a deliberately slowed phone, the median store took 11.1 seconds before its biggest element appeared, with a typical homepage weight of 6 MB. Death Wish Coffee (2.6 seconds), Graze and Fly By Jing were quickest; six stores took more than 20 seconds, and Magic Spoon and Pip & Nut close to 50.
United States
Spindrift
The sparkling-water brand keeps its menu to Shop and About on one side and Where to Buy and Cart on the other, and gives the whole screen to a seasonal message: “We’re so back.”, with two cranberry flavours standing in a pile of cranberries. The top bar launches a new, non-carbonated Spindrift Tea. Klaviyo handles email, and the median product is $26.
What to borrow: a seasonal flavour that “returns” each year gives a drinks brand a reason to email and a hero to change. Visit drinkspindrift.com
OLIPOP
The prebiotic soda brand’s menu has three words, Shop, Learn and Subscribe, with “Find a store” on the right. A limited-edition Pomegranate Sparkle can with a cartoon yeti fills half the hero next to the line “Come sip with us”, and the top bar sells the same flavour. Subscriptions run through Skio and Stay, Gorgias handles support, and the median product is $35.99.
What to borrow: a mascot on a limited edition gives a can something to collect, which a plain flavour change does not. Visit drinkolipop.com
Magic Spoon
The protein-cereal brand states its whole pitch in the top bar (“High Protein, 0-2g Sugar, and 80,000+ 5-Star Reviews”) and puts a “Build Your Bundle” button, tagged Bestseller, in the header. The hero launches two limited-edition flavours with two choices underneath: a ready-made 4-pack or a bundle of your own. Recharge and Stay run subscriptions, Okendo and Yotpo the reviews, and the median product is $39.
What to borrow: offering a fixed pack and a build-your-own option side by side serves both the shopper in a hurry and the one who wants to choose. Visit magicspoon.com
Chomps
The meat-stick brand’s menu reads Shop, Where to Buy, “Subscribe & Save 15%”, Impact & Purpose and About Us, and the October hero (“Fall plans? We’re in.”) adds 15% off subscriptions with a “Subscribe Now” button. Its nutrition facts (10 to 12g protein, 0g sugar) sit in large type above the button, and a row of tiles below lets you shop by beef, chicken, turkey or venison. It offers Afterpay and Klarna and runs Klaviyo, Postscript and Gorgias; the median product is $50.
What to borrow: putting the subscription discount in the menu label itself (“Subscribe & Save 15%”) sells it on every page, not just the hero. Visit chomps.com
Death Wish Coffee
The strong-coffee brand sells merchandise as seriously as coffee: a flash sale of up to 75% off merch fills the top bar, Merch is a menu item next to Coffee and “Subscribe & Save”, and the hero on the day was a limited-edition stag mug. A skull logo sits in the middle of the menu, and a “Ritual Rewards” button opens its loyalty programme. Ordergroove runs subscriptions, Afterpay is offered, and the median product is $29.98.
What to borrow: limited merchandise turns a coffee brand’s most loyal drinkers into a second revenue line. Visit deathwishcoffee.com
Fly By Jing
The Sichuan chili-crisp brand was already selling Christmas: its hero takes pre-orders for 2026 advent calendars with 12 or 24 flavour surprises, warning that the gift box “will sell out”. A ticker offers free shipping over $75 and 20% off with free shipping for members, and Membership is a menu item beside a Store Locator and Recipes. Okendo, Klaviyo, Postscript and Gorgias sit behind the store, which has a $35 median.
What to borrow: a paid membership that removes the shipping fee answers the main objection to buying a condiment online. Visit flybyjing.com
Graza
The squeeze-bottle olive oil brand runs a full-screen cooking video under a transparent header and a single line: “Extra Virgin Olive Oil makes everything better.” Its four menu items include “Get Refills”, for the refill cans it sells alongside the bottles, and a blog it calls the “Glog”. Stay runs subscriptions, Okendo and Yotpo the reviews, and the median product is $63.
What to borrow: a refill menu item turns a one-off pantry purchase into a repeat order without saying “subscription”. Visit graza.co
United Kingdom
Graze
The snack brand’s homepage opens like a brand site: a single menu icon, its name in giant letters, a flapjack, and the line “Thoughtful Snacks” with a “Learn More” button. A ticker repeats “We think. You eat.” There was no cart or price on the first screen, and its public product feed was empty on the day, so there is no price spread.
What to borrow: for a brand mostly bought in shops, a confident brand page can be the right homepage; if the store still sells direct, a visible cart keeps that route open. Visit graze.com
Grind
The coffee brand introduced its Christmas collection of gifts, advent calendars and seasonal blends in both the top bar and the hero. A black “Get started” button in the header leads into its coffee plans, “GrindPro” serves business buyers, and “Visit Us” points to its cafés. A strip under the hero lists carbon-neutral delivery, compostable packaging, B Corp and biodegradable pods. It offers Afterpay and Klarna, shows Trustpilot and Feefo ratings, and uses Klaviyo and Intercom; half its range costs under £16.50.
What to borrow: a “Get started” button is a gentler way into a subscription than “Subscribe”, because it promises help choosing first. Visit grind.co.uk
Whittard of Chelsea
The tea merchant, trading since 1886, sets its autumn range in a slow video under the line “Made For The Seasons”, and a small “Shop (5)” tag on the hero opens the five products in the scene. The menu covers Christmas, Tea, Coffee, Hot Chocolate, Gifts and Equipment, the search box suggests “hot chocolate”, and a location pin finds its shops. Recharge, Yotpo, Klaviyo and Gorgias support it, and its typical item is £13.
What to borrow: a shoppable tag on a lifestyle video lets the hero sell the products in it without breaking the mood. Visit whittard.com
Pip & Nut
The nut-butter brand fills its hero with a squirrel’s face, its jars reflected in each eye, over the line “One. More. Spoon.” Two buttons follow: “Stock up” and “Watch our TV ad”. The top bar offers 20% off subscriptions and free UK delivery over £30, and an orange “Bundle & Save” button sits in the header. Its public feed lists only six products, at a median of £24.95.
What to borrow: linking the TV ad from the hero turns broadcast spend into a reason to visit, and the visit into a “Stock up” order. Visit pipandnut.com
Minor Figures
The oat-milk and coffee brand writes its menu in a typewriter face (Shop, Subscribe & Save, MFFM, Search) and runs a code-based offer under it, 20% off its chai concentrate. The hero gives away a see-through tote (“Free tote. No strings. Nothing to hide.”) with the first subscription order, and a shopping assistant opens with “I’m looking for…”. Subscriptions run on Recharge and Skio, reviews on Judge.me, email on Klaviyo and support on Gorgias; a typical product is £24.
What to borrow: a physical gift with the first subscription order is a clearer offer than a percentage, and the tote keeps advertising the brand afterwards. Visit minorfigures.com
Biscuiteers
The gifting bakery, whose biscuits are hand-iced in London according to its own footer, builds its menu around occasions rather than products: Birthday, Christmas, Occasions, Personalised Gifts, Gift Hampers and Corporate Gifting, plus its Icing Café. The top bar promises personalised next-day delivery for orders placed by 3pm, a strip under the menu offers £1 in “Pressie Points” for every £10 spent, and the hero announces that its Christmas shop is open. Klarna, Judge.me, Trustpilot and Zendesk are loaded; a typical gift costs £28.
What to borrow: an order-by time for next-day delivery is the line a last-minute gift buyer is looking for. Visit biscuiteers.com
Montezuma’s
The Chichester chocolate maker’s menu is long and specific: its Absolute Black range, Shop Chocolate, “Grab a Taster”, Gifts, Christmas, Corporate Gifts, a Blog, “Join Our Loyalty Club!” and Sale. The hero spreads five bars under “Fall into something delicious”, and the top bar offers free UK delivery over £50. Ordergroove runs its subscriptions, Judge.me and Feefo the reviews; at a median of £5.50, it is the cheapest UK store here.
What to borrow: a “taster” menu item gives a new customer a low-price first purchase before a box or a subscription. Visit montezumas.co.uk
Australia
T2
The tea and teaware brand opens on a video of an illustrator drawing a Tokyo street scene on a tablet, with one button underneath: “Discover Advent Calendar”. The menu runs Tea, Teaware, Gifts, New Arrivals and The Archives, a location pin finds its stores, and delivery is free on Australian orders over A$50. It loads four review tools and two chat tools; the median product is A$39.
What to borrow: showing the hands behind the artwork gives a gift product a story worth its price. Visit t2tea.com
Remedy
The sugar-free kombucha and soda maker puts a large search box in the header and “Subscribe & Save 10%” in the menu, with free shipping Australia-wide in the top bar. The hero introduces a new grape soda (“Meet your new bubbly bestie”), and the section below switches between Bestsellers and New Arrivals. Its toolset is Afterpay, Klarna, Yotpo, Trustpilot and Stay, and the middle price is A$45.
What to borrow: free shipping on every order, stated plainly, removes the delivery maths for a product that is heavy to send. Visit remedydrinks.com
Cobram Estate
The olive oil producer shows its own harvest from the air: a machine shaking olives into a trailer, under the line “Australian first cold pressed extra virgin olive oil, grown, harvested and first cold pressed in Northern Victoria”. “Subscription Bundles” has its own menu item, a “Sustainable pouches” button sits above “Shop the range”, and the section below calls it Australia’s most awarded extra virgin olive oil. Shipping is free over A$100; the median product is A$30.
What to borrow: footage of the farm proves “grown and pressed here” in a way a label can’t. Visit cobramestate.com.au
ST. ALi
The specialty roaster opens with a review score in the top bar (“Excellent 4.92 | 100,000+ customers”) and a licensed Star Wars range in the hero, with blends named for the dark and light sides. Its menu gives Loyalty and Subscriptions equal billing with Shop, a tooltip invites you to log in or join the loyalty scheme, and a shopping assistant asks what you are looking for. Recharge, Klaviyo and Gorgias are loaded; shipping is free over A$119, and the median product is A$72.
What to borrow: a pop-culture collaboration brings in buyers who would never search for a coffee roaster. Visit stali.com.au
Koko Black
The chocolatier answers the hardest question about shipping chocolate before anyone asks it: its ticker lists refrigerated shipping, same-day and express delivery, free click and collect, and free shipping over A$175. A “Gift Finder” sits in the menu next to Corporate Gifting, and the hero (“Discover what’s inside”) cuts a stack of bars open. It takes Afterpay and uses Yotpo, Klaviyo and Gorgias; half its products cost under A$24.90.
What to borrow: for anything that melts, saying “refrigerated shipping” in the top bar removes the reason not to order online. Visit kokoblack.com
Beerenberg
The family farm, “since 1839” under its logo, uses its website as much to bring people to the farm as to sell jars. The top bar says the strawberry patch is closed until next season while the shop and café stay open, Visit is the first menu item, and the hero is a video inside its farm shop. Klaviyo is loaded, and at a median of A$6.85 for its jams and sauces it is the cheapest store in this list.
What to borrow: an honest seasonal notice in the top bar (closed, but the shop is open) saves a wasted trip and keeps the visit in mind. Visit beerenberg.com.au
Bunsters
The hot-sauce brand writes its shipping policy in local slang: free over A$99 “to most places”, with shipping “to woop-woop” capped at A$15. The same ticker promises a 30-day money-back guarantee (“Love it or it’s free”), and the hero repeats it under “Every bottle impresses”. The header is minimal, a menu icon, the logo, search and cart, and Trustpilot carries the reviews. Its median product is A$72.
What to borrow: a money-back promise in the hero takes the risk out of trying a sauce you have never tasted. Visit bunsters.com.au
All 21 food and drink stores compared
| Brand | Where | Median price (low–high) | Subscriptions | Pay later | Load time, slow phone |
|---|---|---|---|---|---|
| Spindrift | US | $26 ($10–$195) | — | — | 17.4 s |
| OLIPOP | US | $35.99 ($12.79–$71.98) | Skio, Stay | — | 44.3 s |
| Magic Spoon | US | $39 ($4–$100) | Recharge, Stay | — | 48.4 s |
| Chomps | US | $50 ($5–$200) | — | Afterpay, Klarna | 4.3 s |
| Death Wish Coffee | US | $29.98 ($5–$119.99) | Ordergroove | Afterpay | 2.6 s |
| Fly By Jing | US | $35 ($5–$175) | — | — | 3.3 s |
| Graza | US | $63 ($5.99–$288) | Stay | — | 15.2 s |
| Graze | UK | Catalogue hidden | — | — | 3.2 s |
| Grind | UK | £16.50 (£1–£1,300) | — | Afterpay, Klarna | 7.0 s |
| Whittard of Chelsea | UK | £13 (£0.01–£239.60) | Recharge | — | 34.1 s |
| Pip & Nut | UK | £24.95 (£3.49–£67.50) | — | — | 49.4 s |
| Minor Figures | UK | £24 (£6–£150) | Recharge, Skio | — | 10.8 s |
| Biscuiteers | UK | £28 (£2.75–£185) | — | Klarna | 11.1 s |
| Montezuma’s | UK | £5.50 (£1.25–£77) | Ordergroove | — | 45.8 s |
| T2 | Australia | A$39 (A$10–A$249) | — | — | 6.7 s |
| Remedy | Australia | A$45 (A$35–A$90) | Stay | Afterpay, Klarna | 11.9 s |
| Cobram Estate | Australia | A$30 (A$11–A$180) | — | — | 17.9 s |
| ST. ALi | Australia | A$72 (A$5.60–A$8,999) | Recharge | — | 9.7 s |
| Koko Black | Australia | A$24.90 (A$1–A$339) | — | Afterpay | 10.5 s |
| Beerenberg | Australia | A$6.85 (A$5.20–A$55) | — | — | 5.8 s |
| Bunsters | Australia | A$72 (A$7.20–A$240) | — | — | 29.0 s |
Well-known food brands that are not on Shopify
Poppi, Siete Foods, Hotel Chocolat and Haigh’s Chocolates failed our Shopify test on 11 October 2026; Hotel Chocolat runs on Salesforce and Haigh’s on Magento. Liquid Death is on Shopify, but it kept opening an international storefront instead of its US one, so we could not check it fairly and left it out. Liquid I.V., Huel and Grenade sit closer to supplements than to food, so they are not here either.
How the 21 were checked
- Shopify check: each homepage, fetched on 11 October 2026, had to carry the code Shopify serves on every storefront. All 48 brands on our food and drink shortlist did; we picked seven per country for a mix of drinks, snacks, pantry, coffee and tea.
- Screens: desktop at 1,280 pixels and mobile at 390, saved in our own browser, which we set to the buyer’s country. Cookie and offer pop-ups were closed where possible, picking “decline” whenever a site offered it.
- Prices: calculated from each store’s public product feed in its own currency, up to 250 items, leaving out gift cards and protection plans. Many food stores sell multipacks and cases, so medians reflect a typical order more than a single item.
- Load time: each homepage was loaded from scratch twice, with phone emulation, a CPU slowed fourfold and a connection capped at 1.6 Mbps; the faster result counts. The figure is when the biggest element on screen was drawn; on a normal connection the same pages appear far sooner.
- Apps: read from the homepage’s code; anything that loads only on product or checkout pages is not included.
Building a food or drink store like these
The best food and drink stores give shoppers a reason to buy direct that a supermarket can’t: a subscription with a clear saving, a bundle they build themselves, a limited flavour or collaboration, and delivery terms stated before the cart. If you are starting or rebuilding a food brand on Shopify, our food and beverage agency comparison sets out who builds stores like these.
