A wellness gadget has to be bought twice: once when someone decides it might help them sleep, breathe or recover, and again every few months after that, when the brush heads, the membership or the replacement mask come due. The best health and wellness tech stores on Shopify are built for both purchases. On 19 October 2026 we looked at 21 of them, seven each for American, British and Australian shoppers: sleep clocks, sleep earbuds and meditation boxes, toothbrushes and whitening kits, red light panels and LED masks, a smart bottle, a breathing trainer, smart scales and watches, massage devices and chairs, a baby monitor and a CPAP shop. Each passed a check for Shopify’s storefront code first, and each is the store that brand runs for that country, so several belong to brands based elsewhere. Every homepage was captured twice, on a laptop screen and on a phone, as a shopper in that country would see it; we then priced the catalogue from its own product feed in local currency, listed the apps in its page source and timed it on a deliberately slowed phone connection. Claims about what a device does are quoted from the stores themselves; we tested no products, and nothing here is medical advice.
Patterns across 21 wellness tech homepages
- The device is the smaller part of the catalogue. Parts, attachments, refills and merchandise outnumber the devices at many of these stores: 351 of ResMed’s 428 listings are parts, accessories or subscription copies of them, 28 of Apollo Neuro’s 34 are bands, clips, stickers, clothing and other extras, and 12 of Ozlo’s 15 are spare parts, accessories and care plans. Quip, Apollo Neuro, Suri and ResMed run a subscription app (Recharge or Skio).
- Memberships, and the case against them. Apollo Neuro sells a SmartVibes AI membership, Owlet an Owlet360 membership, Airofit puts its coaching in an Elite membership, and Embr Labs will rent its wristband for $20 a month. Amazfit answers with “Workout Data with No Subscription”, and Renpho quotes a customer praising an app with “no subscription or hidden fees”.
- American stores take tax-free health money. Five of the seven US homepages say their products are eligible for HSA or FSA funds (Loftie, Joovv, Apollo Neuro, Ozlo and Embr Labs); Ozlo and Embr Labs name Flex as the way to pay with them at checkout.
- The risk is taken out up front. Lumie offers a 45-day trial, Morphée a 40-night trial, Red Light Rising a 365-day trial and Suri a 100-day money-back guarantee; Hismile writes its refund promise into the headline, and ResMed has CPAP Trials in its menu.
- A quiz stands in for the shop assistant. Quip, Joovv, Apollo Neuro and Lumie have a quiz in the menu or on the page, Therabody’s Australian store offers a product finder, and Airofit and Morphée ask visitors to find their training focus or their calm.
- Local stores are not always localised. Therabody’s Australian homepage talked about kilometres and favourites, while Renpho’s British one ran a “Fall Sale” in American spelling on the day its Australian store said “Spring for big savings.” Hismile’s theme moved us to another country’s store until we told it not to.
- Numbers do the reassuring. Apollo Neuro claims more than 150,000 customers, Embr Labs more than 200,000 and Morphée more than 500,000 users; Red Light Rising shows a 4.7 rating from 661 reviews under its hero, and CurrentBody runs a strip reading “FDA cleared” and “dermatologist approved”.
- The American stores were the slowest group. With our test phone deliberately throttled, the middle store took 6.7 seconds to show its main content, on a homepage of 3.9 MB in the middle case, and thirteen of the twenty stores with a reading did it in under 10 seconds. The middle American store took 15.5 seconds, against 5.6 seconds in Britain and 4.8 seconds in Australia. Red Light Rising (3.0 seconds), Embr Labs (3.3 seconds) and Renpho (3.6 seconds) were quickest and Suri (37.5 seconds) and HidrateSpark (32.1 seconds) slowest, while Ozlo gave no reading in either run.
United States
Quip
The oral-care brand puts its refill model in the first line of the page: standard US shipping is free on orders of $70 or more “AND on all orders including a subscription”. A slim row above the menu links Store Locator and Professionals, and the menu ends with a mint-green Quiz pill and Bundles. The hero, “Make it yours”, labels a toothbrush, a toothpaste and a pack of whitening strips with the choices a buyer has to make: fluoride or nHA, peroxide or PAP+, sonic or oscillating. Recharge runs the subscriptions and Rebuy the recommendations. Leaving out brush heads, holders and covers, 66 of its 116 products remain, from $5 to $110.
The takeaway: waiving the shipping fee for any basket with a subscription in it makes the refill plan the cheaper way to check out, from the very first order. Visit getquip.com
Loftie
The screen-free alarm clock maker timed its offer to the clocks going back: “Fall Back Into Better Sleep. With A Free Gift.”, over an autumn bedroom with the clock on the nightstand and the line “Ditch your phone & rediscover what great sleep feels like.” On the phone the top bar spelled out the deal, a free Loftie Card with every clock and lamp; on the computer it said the products are HSA/FSA eligible for US customers. The menu has four items: Clock, Card, Lamp and Shop All. Okendo and Junip collect reviews and Gorgias handles support, and the catalogue runs from $7 to $499.98, the dearest item a nightstand bundle.
The takeaway: an offer pinned to a date the product is about (the end of daylight saving time, for a sleep clock) feels timely without a price cut. Visit loftie.com
Joovv
The red light therapy company gives its first slide to a partnership: “Elite Recovery”, “Powered by Light” and “Joovv x San Francisco 49ers”, with a Play Video button beside Shop Now. The phone carried a different slide, “True Medical Grade Red Light Therapy Devices” over a Shop Sale button, under a top bar linking “Learn how to choose your Joovv”; on the computer the bar was a single line, “✓ HSA/FSA Eligible”. A boxed Get Started button shares the header with a three-item menu of Shop, Learn and Reviews. Afterpay and Affirm spread the cost of devices that run from $549 to $11,099, the Go 2.0 at one end and the Elite 3.0 at the other.
The takeaway: for a premium recovery device, a professional sports team on slide one does the persuading before the price appears. Visit joovv.com
HidrateSpark
The smart bottle maker leads with the HidrateSpark PRO under “Intelligent. Accurate.” and “The last bottle you’ll ever need.”, beside a progress ring reading 75.0 against a 75 oz goal. Two badges, “Works with Apple Find My” and “Works with Apple Health”, settle the compatibility question before anyone asks it. A red top bar offers free shipping on orders above $100, Custom and Sale are two of the four menu items, and a USD currency switcher sits by the account icon. Judge.me, Klaviyo and Zendesk are installed; without lids, straws, bottle bodies and spare sensors, its bottles cost $44.99 to $84.99.
The takeaway: for a connected gadget, the logos of the platforms it works with make a stronger first-screen promise than a list of specifications. Visit hidratespark.com
Apollo Neuro
The wearable’s homepage runs a dated offer in a black ticker: $150 off Apollo when you buy two or more, from 10/19 through 10/25. Under a row of customer photos and “Trusted By Over 150,000 Happy Customers”, the hero reads “Your Body’s Favorite Song.” and, in the brand’s words, “Sleep better tonight. Feel better tomorrow.” An orange “Take The Quiz” tab stays fixed to the left edge, and the menu carries Quiz as well as For Business. Recharge, Rebuy, Stamped, Klaviyo and Attentive are installed. Only six of its 34 products are the device, its bundles or its SmartVibes AI membership, priced $99 to $449; the rest are mostly bands, clips, stickers and clothing.
The takeaway: a discount for buying several, with a closing date in the top bar, turns one buyer into a household order this week. Visit apolloneuro.com
Ozlo
Ozlo’s dark homepage is about one product: “OZLO SLEEPBUDS 2” and “The world’s smallest earbuds designed just for sleep.”, which is the company’s own claim, over the charging case. A panel underneath offers a limited-time gift, a free Ozlo Ultra Soft 3D Blackout Sleep Mask, with the button “Get Today for $279” and the note “Valued at $308”. The black top bar has an Enable Accessibility link on the left and a United States flag on the right, and lower down the page explains paying with pre-tax HSA or FSA funds through Flex. Afterpay, Klarna and Affirm are all offered. Of its 15 products, 12 are chargers and cables, ear tips, single earbuds, a case, a pouch and care plans, so what is left runs from $29 to $349.
The takeaway: stating what a free gift is worth ($308 against a $279 price) turns an extra into a saving the buyer can see. Visit ozlosleep.com
Embr Labs
The Embr Wave is a wristband that warms or cools the skin, and the homepage calls it “the world’s first personal thermostat” under the headline “Take Control Of Your Comfort”. Four round icons name the uses the brand claims for it (Better Sleep, Hot Flash Relief, Reduced Stress, More Comfort) under a line of stars and “Trusted by 200,000+ customers”. The computer’s top bar offered free shipping and free 60-day returns, the phone’s “HSA/FSA Eligible | Check out with Flex”, and the FAQ further down offers to rent the band through an Embrship subscription “For just $20 a month”. Klaviyo, Attentive and Gorgias are installed; without cases, a tote and chargers, its three products cost $25 to $449.
The takeaway: renting a $299 device by the month lowers the cost of trying it to the price of a subscription. Visit embrlabs.com
United Kingdom
Lumie
The light-therapy company, whose homepage says its lamps are designed in Great Britain, fills an orange top bar with three claims: lights “for best-ever sleep, mood & energy”, a 45-day trial on all lamps, and “Light therapy experts since 1991”. The menu sorts the range by need (wake-up lights, SAD and energy lights, children’s lights) and ends with Quiz. The hero introduces Willow, a children’s bedtime light in three Disney designs that, in Lumie’s words, uses “a gentle 20-minute sunset” to help a child settle. Klarna and Klaviyo are installed. Leaving out mains adaptors, spare bulbs and seven “Quickfire Testing” listings, 100 of its 158 products remain, from £49.98 to £279.
The takeaway: a licensed character design turns a light therapy lamp into something a child wants on the bedside table, which is half the sale to the parent. Visit lumie.com
CurrentBody
CurrentBody sells its own LED masks alongside a few other brands’ devices, and its header is built for searching: a search box fills most of the top row, beside a “GBP £” label, a flag and My Account. The menu offers Shop by technology and Shop by concern, and the hero video for its Series 3 mask showed “37% improvement in wrinkles*” on the computer and “Choose from 6 clinically proven wavelengths” on the phone, both the company’s own claims. A scrolling strip below lists “independent product testing”, “FDA cleared”, “dermatologist approved” and “award winning”. Okendo, Yotpo, Trustpilot, Algolia, Rebuy and Gorgias all load; its 53 products run from £19.99 to £2,292.99, the dearest a Dermalux LED panel.
The takeaway: when one store sells several technologies for the same worries, a menu by technology and another by concern let both the informed and the curious buyer in. Visit currentbody.com
Suri
The sustainable toothbrush brand keeps one sentence moving across the top of the page: “100-Day Money-Back Guarantee → Designed for life”. On the computer the hero shows a brush lying in its open UV-C charging case, the head glowing blue, with “Designed for life.”, “Feel the difference every morning.” and a button that says “Upgrade now”. The menu is three words, Shop, Learn and Impact. Its stack is set up for repeat orders: Skio for subscriptions, Klaviyo and Postscript for email and texts, Gorgias and Trustpilot, plus Afterpay and Klarna. Leaving out spare handles, mounts, cables and per-delivery head plans, its 12 products cost £8.99 to £196.20.
The takeaway: a button reading “Upgrade now” instead of “Buy” speaks to the real customer, someone replacing the brush they already have. Visit trysuri.com
Red Light Rising
The red light therapy brand, which its own store description calls “the UK’s trusted wellness brand”, opens with “Light That Works For Your Body” and “Premium Red Light Therapy · Trusted Since 2017” over a woman sitting in front of a panel. A review badge, 4.7 out of 5 from 661 reviews, sits straight under the hero, and on the phone an “As Seen In” row with the Financial Times and Men’s Fitness follows. The top bar lists free mainland shipping to the USA, the UK and South Africa, a picker reads “United Kingdom | GBP £”, and the homepage text offers a 365-day trial. Klarna, Loox, Trustpilot, Klaviyo and Gorgias are installed; panels, lamps and blue-blocking glasses run from £49.99 to £1,725.
The takeaway: a review score placed directly under the hero answers the first doubt before the visitor has scrolled. Visit redlightrising.com
Renpho
Renpho’s British store is the smart-scale maker’s local shop, and on 19 October it ran a “Fall Sale” with up to 45% off and “big savings on wellness favorites”, in American spelling, over a photo of a phone reading a body-composition scale. The same day its Australian store used the same photo under “Spring for big savings.” An “As Seen On” row pairs five publication logos with rankings such as “#1 Best Smart Scale”, and further down a testimonial attributed to Olympic gold medallist Cody Miller praises an app that is “completely free, with no subscription or hidden fees”. Klarna, Okendo, Judge.me and Klaviyo are installed; scales, massagers, an LED mask and a smart ring run from £24.99 to £224.99.
The takeaway: the season and the spelling are part of localisation: a “Fall Sale” priced in pounds reads like a store written for somewhere else. Visit renpho.uk
Airofit
Airofit sells an app-connected breathing trainer, and its store shows UK visitors prices in pounds. The hero, “Enhance Your Endurance”, pictures a cyclist labelled “Florian Vermeersch, Professional Cyclist, World Champion Gravel” training with the device in his mouth and the app in his hand, and the next heading asks “Could your breathing improve in 4 weeks?” On the phone a black strip adds three of the brand’s own numbers: a 30% increase in breathing metrics, three to four weeks to results and five minutes of training a day. It also promises full refunds within 30 days, and says the coaching comes “included with every ELITE membership”. Afterpay, Klarna, Judge.me, Trustpilot and Klaviyo are installed; trainers and books cost £25 to £259.
The takeaway: an athlete’s name and title printed on the photo, rather than an unnamed model, makes the endorsement something a visitor can check. Visit airofit.com
Morphée
Morphée makes screen-free meditation and sleep boxes, and its UK store opens on a split photo, a child turning the dial of a My Little Morphée on one side and a boy asleep on the other, under “15% off My Little Morphée”, “Sweet Dreams” and “Screen-free bedtime routine”. The top bar pairs “Get up to 15% off today” with free next-day delivery and a 40-night free trial, a “15% Off” ribbon stays pinned to the corner, and Corporate Gifting is one of six menu items. Its store description claims “More than 500,000 satisfied users”. Klarna, Stamped and Klaviyo are installed; its five products, refurbished units included, cost £39 to £156.72, with prices ending in odd pence such as £63.71.
The takeaway: a trial counted in nights fits a sleep product better than a return window counted in days. Visit morphee.co.uk
Australia
Hismile
Hismile’s Australian store leads with a guarantee: a green “Money Back Guarantee^” badge over a headline promising “Whiter teeth in 7 days” from its whitening protocol bundle “or your money back”. The bundle of strips, mouthwash, a toothpaste serum and the new tooth wipes costs AU $49.99, and a pink ticker announces the wipes across the top. The menu is Shop, Explore and a pink Bundle & Save, and a selector reads “Australia & New Zealand”; the theme sends visitors from other countries to regional stores, so we told it to keep us on this one (see the method). Afterpay, Klarna and Zip are all offered, with Trustpilot and Klaviyo; all 75 products, an A$79 electric toothbrush among them, cost A$4.99 to A$124.95.
The takeaway: putting the refund promise in the headline, not a footnote, takes the risk out of a first order. Visit hismileteeth.com
ResMed
ResMed’s Australian shop sells CPAP machines and masks for sleep apnoea, and its desktop top bar offers three ways to get help rather than a promotion: “Contact Us Here”, “Find a Store Near You” and “Free Online Sleep Assessment”. A wide search box and a black Find Support button fill the header, and the menu runs CPAP, CPAP Trials, Snoring, Sleep Health & Tests, EZ Subscription and Bestsellers. The hero bundles an AirSense 11 machine with a mask for $1,699, “save up to $239”, with chips for machines, masks, accessories and cushions below. Recharge, Yotpo, Afterpay and Zip are installed. Of its 428 products, 77 are machines, masks, sleep tests and sleep aids rather than parts or their subscription copies, and they run from A$10.95 to A$8,520, a sleep tea at one end and a ventilator at the other.
The takeaway: a free assessment in the top bar gives a visitor who is not sure what they need a first step that is not a purchase. Visit shop.resmed.com.au
Owlet
Owlet’s Australian store shows its smart sock baby monitor at work: a card reading 126 bpm pulse and 100% oxygen floats over the glowing base station, under “Monitor What Matters Most” and the company’s description of “The first of its kind medically-certified smart baby monitor”. The top bar rotated between the new Dream Sock and Dream Duo and an annual sleep report drawn from 1.2M babies, and lower down the page sells an Owlet360 membership that, in Owlet’s words, adds “personalised health, sleep, and comfort insights”. At 1,280 pixels the six-item menu wrapped onto a second line, and the taller header covered the top of the headline. Klaviyo is installed; its four products cost A$249 to A$649.
The takeaway: a membership for deeper insights gives a hardware brand an ongoing relationship with the family after the one-off sale. Visit owletcare.com.au
OSIM
The massage-chair brand, which its own FAQ describes as Singapore-based and founded in 1979, opens its Australian store like a showroom: the uDream.AI chair stands in a round hall lined with portraits of massage masters in Japanese chiropractic, Chinese tuina and Thai stretch, under “Crafted by Masters, Powered by AI” and its claim to be “The World’s Only Well-Being Chair”. “Book A Showroom Appointment” is one of seven menu items, next to Location and a Wellness Hub. On the phone a second banner announces a 47th-anniversary trade-in, “Trade In & Save Up to 47%”. Judge.me is the only app we found; its 16 products run from A$138 to A$18,980, an eye massager at the bottom and a chair at the top.
The takeaway: for a five-figure chair, a showroom booking in the main menu is the conversion that matters, and the homepage’s job is to fill the diary. Visit osim.com.au
HoMedics
HoMedics’ Australian store spreads eight lower-case categories over two menu rows, from massagers and sleep products to air purifiers, aromatherapy and health monitoring, under a bar offering free shipping on orders over $200. On the computer the hero sold a cordless fragrance diffuser (“Cordless. Waterless. Effortless Fragrance.”), with tiles for foot massagers, heat and massage, air and massage below. On the phone the same banner shrank to a small thumbnail at the top, so the first thing shown at full size was the foot massager tile. Klaviyo, Tidio and Rise.ai are installed. Of 133 products, 58 are parts, filters, adaptors and attachments; the other 75 cost A$10.95 to A$599.95.
The takeaway: check the hero on a phone: a banner designed for a wide screen can shrink into a thumbnail and hand the first impression to whatever sits below it. Visit homedics.com.au
Therabody
Therabody’s Australian store shares the American site’s layout and its top bar, “Enjoy free shipping and returns on all orders”, but not its words. On 19 October the US homepage led with the Theragun PRO Plus; the Australian one led with JetBoots PRO Plus compression boots, “Scientifically proven to reduce post-run swelling, improve quad activation and combat fatigue” in the brand’s footnoted claim, “so your legs are ready for every kilometre ahead”, followed by a row headed “Shop beauty and recovery favourites”. Lower down, a product finder invites visitors to “Take our short quiz to find the perfect device”. Yotpo and Klaviyo are installed; leaving out attachments, 38 of its 50 products cost A$119 to A$1,878.
The takeaway: localise the copy as well as the currency: kilometres and “favourites” tell an Australian visitor the store was written for them. Visit therabody.com.au
Amazfit
The smartwatch brand’s Australian store opens its top bar with “Shipping from Melbourne” and then “30 Day Satisfaction Return”, which answers the question of where an order ships from. The first slide shows the Balance 3 under “Ultimate Performance” and “Master Your Balance”, its watch face crowded with training load, HRV, VO2 and heart-rate readings; on the phone, the T-Rex 3 Pro slide read “Forged in Titanium. Built for Every Route.” The header has a compare icon and shows the cart subtotal, and further down the page promises “Workout Data with No Subscription” in the free Zepp app. Klarna and Judge.me are installed; leaving out charging docks, 19 watches and trackers cost A$99 to A$849.
The takeaway: when other wearables sell memberships for their insights, “no subscription” becomes a selling point of its own. Visit au.amazfit.com
Device prices, pay-later and phone speed for all 21
| Brand | Shoppers in | Typical product price (range) | Pay-later options | Subscription app | Slowed-phone load |
|---|---|---|---|---|---|
| Quip | US | $33 ($5–$110) | Afterpay, Klarna | Recharge | 6.7 s |
| Loftie | US | $230 ($7–$499.98) | — | — | 24.8 s |
| Joovv | US | $2,390 ($549–$11,099) | Afterpay, Affirm | — | 15.5 s |
| HidrateSpark | US | $79.99 ($44.99–$84.99) | — | — | 32.1 s |
| Apollo Neuro | US | $448 ($99–$449) | — | Recharge | 9.6 s |
| Ozlo | US | $299 ($29–$349) | Afterpay, Klarna, Affirm | — | No reading |
| Embr Labs | US | $299 ($25–$449) | — | — | 3.3 s |
| Lumie | UK | £199 (£49.98–£279) | Klarna | — | 5.4 s |
| CurrentBody | UK | £410.30 (£19.99–£2,292.99) | Klarna | — | 17.3 s |
| Suri | UK | £109 (£8.99–£196.20) | Afterpay, Klarna | Skio | 37.5 s |
| Red Light Rising | UK | £260 (£49.99–£1,725) | Klarna | — | 3.0 s |
| Renpho | UK | £134.99 (£24.99–£224.99) | Klarna | — | 3.6 s |
| Airofit | UK | £111 (£25–£259) | Afterpay, Klarna | — | 6.8 s |
| Morphée | UK | £86.63 (£39–£156.72) | Klarna | — | 5.6 s |
| Hismile | Australia | A$15 (A$4.99–A$124.95) | Afterpay, Klarna, Zip | — | 15.1 s |
| ResMed | Australia | A$229 (A$10.95–A$8,520) | Afterpay, Zip | Recharge | 4.8 s |
| Owlet | Australia | A$599 (A$249–A$649) | — | — | 3.9 s |
| OSIM | Australia | A$5,160 (A$138–A$18,980) | — | — | 4.7 s |
| HoMedics | Australia | A$99.95 (A$10.95–A$599.95) | — | — | 14.5 s |
| Therabody | Australia | A$499 (A$119–A$1,878) | — | — | 6.5 s |
| Amazfit | Australia | A$389 (A$99–A$849) | Klarna | — | 3.7 s |
Wellness tech brands that did not make the cut
A good number of well-known names fell out before the screenshots. Eight Sleep, Upright, Larq, POWERbreathe, Ordo, Salter, AirPhysio and Hypervibe showed no Shopify storefront on 19 October 2026; Lifepro blocked our check, Pulseroll’s site returned an error page, Kokoon’s address now forwards to a Philips sleep-headphones page, and Blamey Saunders forwards to Connect Hearing. Others are on Shopify but would not show us their local store: Sensate, MZ Skin and Baxter Blue disregarded the country we set and priced in a different currency, Nurosym priced in euros, BON CHARGE forwarded its Australian address to its main store, which did not price in Australian dollars, and Ovira, iCool Sport and Spotlight Oral Care showed US dollars. We left out Lyma because it sells its own supplement alongside the laser, TensCare because its range includes intimate-health products this list does not cover, and Ocushield because an accessibility panel covered the screen and its banners addressed American shoppers. Solawave’s homepage opened behind a scratch-card pop-up, Hatch and the Australian Happiest Baby store did not expose the currency data we price from, and Snüz and Flare Audio led with sleepwear and studio in-ear monitors rather than wellness devices. Renpho, Therabody, Owlet, CurrentBody and HoMedics run stores in more than one of these countries, so each appears once; Hyperice was already in our sports showcase.
How this list was put together
- Shortlist and platform: 69 candidate stores from sleep, oral-care, light, recovery, breathing, wearable and home-health brands, each homepage fetched on 19 October 2026 and searched for Shopify’s storefront markup. Supplements, GLP-1 and other drug-like products, CBD, vapes and sexual wellness are outside this list.
- Screenshots: Chrome set to the shopper’s country and currency, in a 1,280-pixel-wide window for the computer view and a 390-pixel one for the phone. We said no to cookies wherever a banner gave that option; Suri’s first layer had no decline button, so we loaded it with its consent tool’s own “deny” setting. Hismile’s theme script sends visitors to a regional store by location, so we set the cookie that script checks to stay on the Australian store, and Amazfit’s computer view was retaken without clicks after a click meant for a pop-up opened a product page.
- Prices: read from each store’s full public product list in local currency. We left out replacement parts and attachments, chargers, cables, cases and other accessories, merchandise such as hats and stickers, gift cards and wrap, care plans, test listings and subscription copies listed at a per-delivery price; devices, bundles, memberships and consumables such as toothpaste stay in. The typical price is the middle of what remained, by variant.
- Speed: each homepage loaded cold twice on a simulated phone, its processor throttled to a quarter of normal speed and its connection capped at 1.6 Mbps; we kept the faster run and recorded the moment the biggest visible element had rendered. The seven American stores and Hismile were timed again later the same evening, because the first pass had overlapped other work on the test machine; Hismile ran with the same stay-here cookie as its screenshot, and Embr Labs with its country-blocker script stopped, since that script sent our simulated phone to google.com. An ordinary 4G or Wi-Fi connection is much quicker, so read these as a comparison between stores.
- Apps: spotted in each homepage’s source code; anything a store adds only to product pages or to checkout will not show up here.
- Claims: every statement about what a device does is the store’s own wording, quoted as it appeared; we did not test any device.
Selling wellness devices on Shopify
What the strongest stores here share is that they sell the second purchase as carefully as the first: heads, refills and memberships offered at the moment they make sense, a trial or guarantee that makes trying cheap, and a quiz for the visitor who does not know which model to choose. If your devices come with refills, replacement parts or a membership, our subscription optimization work focuses on that repeat revenue, from the offer on the product page to the renewal email. And if the first order is the problem, our Shopify conversion rate optimization service tests the decisions these homepages make, from where the guarantee sits to how the hero behaves on a phone.
