Furniture is the hardest thing to sell online: a sofa costs as much as a holiday, nobody can sit on it through a screen, and a wrong choice means a return the size of a fridge. The best furniture and home stores on Shopify are built to take that risk away, with long trials, free fabric samples, showrooms and design help sitting right next to the products. To see how they do it, we chose 21 furniture, bedding, kitchen and homeware brands selling through their own Shopify stores, seven per country (US, UK, Australia), and looked at each one on 11 October 2026. Each one had to show Shopify’s code on its homepage. We captured every store at laptop and phone width the way a shopper in that country gets it, pulled its prices from the public product feed, logged the apps on its homepage, and timed it on a slow phone connection.
What 21 furniture and home stores have in common
- Big-ticket stores sell the safety net first. Swyft lists 100-day returns and a 15-year frame guarantee under its hero, Outer offers warranties of up to ten years, Koala promotes a 120-day trial, and Soak&Sleep gives buyers a year to decide.
- Pay-later is the norm, not the exception. Fifteen of the 21 show Afterpay, Klarna, Affirm, Zip or Clearpay on the homepage. Of the pet stores we checked the same week, only four did.
- The showroom is part of the website. Seven stores link to a showroom, store finder or shop list from the header or top bar, and three offer design help: Jardan books design consultations, Outer offers free design services and Lulu and Georgia complimentary ones.
- Sofa brands give away fabric. Burrow puts “Free Swatches” in its top bar, and Swyft has “Free Samples” in the header and again as a floating button.
- October means a sale. Burrow (up to 35%), Swyft (up to 40%, with a countdown clock), Lulu and Georgia (up to 30%), Casper’s friends-and-family offer, Soak&Sleep and MCM House all led with a discount on the day we checked.
- Two price worlds. The furniture makers’ median products run well into four figures (£1,049 at Simba, A$1,832 at Koala, $2,750 at Outer), while the kitchen, bedding and homeware brands sit between £33 at Joseph Joseph and a few hundred. Klaviyo loads on 17 of the 21 either way.
- The fastest group we have timed, with two very slow outliers. On our throttled phone test the middle store showed its main content in 10.2 seconds, and half of the 20 we could measure did it in under ten. Tom Dixon (2.7 seconds), Swyft and Our Place were quickest; Jardan took 48.8 seconds and Kip&Co, whose homepage weighs 14.8 MB, 66.8.
United States
Brooklinen
The bedding brand’s logo carries its own line, “Best In Bed”, and the page sells bundles twice before it shows a product: in the top bar and in a full-width “Bundle & Save” band under the menu, where bed and bath sets are pitched as cheaper than buying alone. The hero is plain about the core product (“Best. Sheets. Ever.”), offering two sheet weaves and two buttons. Shipping is free over $100. Yotpo and Junip handle reviews and Attentive the email and texts; the median product is $199.
What to borrow: a bundle band between the menu and the hero raises the order value before the shopper has picked a single item. Visit brooklinen.com
Casper
The bed-in-a-box pioneer’s top bar holds three ways to talk to a person: find a store, connect with a sleep specialist, and refer a friend. A friends-and-family sale fills the first band, with up to 25% off mattresses and 30% off bundles, and the section below invites you to take a two-minute quiz to find a mattress. Affirm is offered for finance, Yotpo carries the reviews, and the median item is $229.
What to borrow: a sleep specialist and a quiz both answer “which one is right for me?”, the question that stalls most mattress purchases. Visit casper.com
Our Place
The cookware brand opens on a video of a pan in flames under the line “Non-Toxic Cookware, By Design”, and a band below offers $228 off its bestselling titanium set. The top bar rotates a 100-day trial with free shipping over $135 and free returns, and gives $20 for referrals; Stores and Support sit at its right. It loads more email and text tools than any store here (Klaviyo, Attentive, Postscript and Omnisend), plus Afterpay, Klarna, Yotpo, Trustpilot and Gorgias. The median product is $95.
What to borrow: a trial period on cookware turns an expensive pan into a low-risk try. Visit fromourplace.com
Ruggable
The washable-rug brand makes search the centre of its header, with a wide box that suggests runners, doormats, outdoor rugs and blue rugs. The menu lets you shop by room, size, rug type and colour, the ways people actually choose a rug. The hero introduces its first wool collection, and the top bar gives an order-by date for Halloween delivery next to a trade programme link. Afterpay, Trustpilot and Klaviyo are loaded; its catalogue is not public.
What to borrow: an order-by date in the top bar answers the delivery question before an event, when it matters most. Visit ruggable.com
Burrow
The modular-furniture brand runs “Free Swatches” and “Showrooms” in its top bar, the two things a sofa buyer wants before paying. Its menu is organised by room and need, from Seating and Living to Office, Outdoor and Storage, with a Warehouse Sale at the end. The autumn sale hero offers up to 35% off and free shipping on orders over $2,000, shown on a fully furnished living room. Its catalogue and apps were not visible in the homepage code.
What to borrow: free swatches take the colour risk out of a sofa, the main reason people hesitate to buy one online. Visit burrow.com
Outer
The outdoor-furniture maker sells to people spending serious money: its top bar offers 15% off orders over $8,000, and the median product is $2,750, the highest in the US group. A fixed bar along the bottom keeps three promises in view, up to ten-year warranties, its OuterShell cover and free design services, beside a “Take $400 off” tab. The menu adds Pergolas and a Trade Program, Affirm offers finance, and Intercom handles chat.
What to borrow: a pinned bar of guarantees keeps the reasons to trust the brand on screen while the shopper scrolls through four-figure prices. Visit liveouter.com
Lulu and Georgia
The design-led furniture and decor store runs two menus. The upper one serves professionals and planners (Trade Program, Contract Program, Complimentary Design Services, Registry), and the lower one runs through the rooms from Furniture and Rugs to Bed + Bath and Outdoor. A wide search box asks for “rugs, furniture, and more”, and the anniversary sale takes the whole hero at up to 30% off sitewide. The store runs Judge.me, Klaviyo, Attentive and Zendesk, and a typical product costs $2,598.
What to borrow: a separate menu row for trade, contract and design services keeps big-account buyers from wading through the consumer navigation. Visit luluandgeorgia.com
United Kingdom
Simba
The sleep brand stacks more proof above the fold than any store here: a “400,000+ five-star reviews” line under the headline “Engineered for Sleep”, six Which? award badges, a B Corp mark, a Trustpilot “Excellent” rating and a row of press logos. A band offers up to 26% off for key workers, students, carers and charities, and the menu includes a Refurbished section next to new mattresses. Behind the scenes: Klarna, Klaviyo and Zendesk, with a median price of £1,049.
What to borrow: independent awards next to the headline do the convincing a mattress can’t do through a screen. Visit simbasleep.com
Swyft
The sofa-in-a-box brand ran a countdown in two places, the top bar and the hero, for its autumn sale of up to 40% off with pre-Christmas delivery. Under the hero sits a row of promises (100-day returns, easy assembly, “guaranteed to fit” and a 15-year frame guarantee), and “Free Samples” appears in the header and again as a floating button. A phone icon sits next to search. Klarna, Trustpilot and Klaviyo power the store, and half its products cost less than £1,299.
What to borrow: “guaranteed to fit” answers the doorway-and-stairs worry that stops people buying a sofa they have not measured for. Visit swyfthome.com
Joseph Joseph
The kitchenware designer’s menu reads like a list of household chores (Cookware, Bins & Recycling, Laundry, Storage & Organisation, Cleaning & Washing Up), and a large search box takes the top of the page. The hero launches a cleaning range with the line “Not just clean. UltraClean.”, followed directly by a row of new products. A “JJ Loyalty” button invites sign-ups, and delivery is free over £80. The median product is £33.
What to borrow: naming menu items after the job (“Cleaning & Washing Up”) rather than the product type helps buyers who know the problem, not the gadget. Visit josephjoseph.com
Emma Bridgewater
The Stoke-on-Trent pottery sells to collectors, and says so: a Collectors Club appears in the top bar, the header and the menu, promising exclusive products. The menu also includes “Visit The Factory”, Personalised, and seasonal Halloween and Christmas sections, and the hero is a styled breakfast tray of its holly pattern under the title “Cosy Mornings”. Klarna, Trustpilot and Klaviyo run behind it, and a typical piece costs £65.
What to borrow: for a brand people collect, a members’ club with exclusive pieces is a better repeat-purchase engine than a discount code. Visit emmabridgewater.co.uk
Tom Dixon
The designer of lighting and furniture runs its store like a gallery: a dark full-screen photograph of its glass pendants and a marble side table, the season (“Autumn/Winter ’26”) as the headline, and a short paragraph about materials. Visitors from outside the UK are first asked to choose a shipping destination. The header keeps a location icon, a country switcher and a search box. Klarna, Klaviyo and Zendesk are loaded; its catalogue is not public.
What to borrow: asking for the shipping destination up front avoids showing prices and delivery promises that do not apply to the visitor. Visit tomdixon.net
Nkuku
The homeware brand of handmade pieces lays its logo and icons over the hero photograph, a fireside scene titled “Autumn Living: layered textures and craft”. A deadline runs in the top bar and again on a badge in the hero: free delivery ends Monday. Journal, About, Stores and Trade sit in the top bar. Afterpay, Clearpay and Klarna are all offered, more pay-later choice than any other store here; a typical piece costs £65.
What to borrow: a free-delivery offer with an end date is a deadline the shopper can act on, which an always-on threshold is not. Visit nkuku.com
Soak&Sleep
The bedding brand’s top bar makes three promises: free delivery over £70, a mid-season sale, and free returns with “1 year to decide”. Under the sale hero, a row of four reasons repeats them, from a Trustpilot “Excellent” rating to “market leading guarantees”. The menu is a straight list of products (Duvets, Pillows, Bed Linen, Protectors, Toppers) plus Help, and a Wholesale link sits beside the account. Its tools are Gorgias, Klaviyo and Trustpilot, around a middle price of £65.
What to borrow: a year-long return window is a striking promise for bedding; if you can afford it, put it in the top bar. Visit soakandsleep.com
Australia
Koala
The Australian furniture-in-a-box brand keeps its header almost empty, just a menu, search, its logo and a cart, and lets one photograph sell a new modular sofa bed (“Sofa. Bed. Everything between. Meet Paddo.”). The top bar offers free metro delivery on sofa beds, with a “Manage my orders” link next to it, and the section below calls Koala furniture “loved by millions around the world”. The 120-day trial is in its site description. The store runs Okendo, Klaviyo and Gorgias, and a typical product costs A$1,832.
What to borrow: “Manage my orders” in the top bar takes the after-sale questions off the support queue, which matters when deliveries take days. Visit au.koala.com
Kip&Co
The colourful bedding and homewares brand announces a designer collaboration in its top bar and runs a gift-with-purchase ticker under the hero: a free beach towel when you spend over A$200. “Bed Bundle Save 20%” is a menu item of its own, between Bedroom and Sleepwear, and the search box reads “Search Our World”. Behind the scenes: Afterpay, Judge.me, Klaviyo and Gorgias, with a median price of A$59.
What to borrow: a free gift with a spend threshold lifts the basket without cutting the price of the bedding itself. Visit kipandco.com.au
Jardan
The Australian-made furniture maker introduces a sofa by name, “Meet Etta”, in large type over a photograph of it in a concrete-walled room. Its top bar works for the big purchase: “Book a Design Consultation”, Projects and “Our Showrooms”, with free homewares shipping over A$150 to metro areas. The menu runs Furniture, Outdoor, Homewares, Rugs, Lighting and Rooms. Klaviyo and Tidio chat power the store, and half its products cost less than A$1,989.
What to borrow: a design consultation link in the top bar turns a hesitant visitor into a booked appointment instead of a lost sale. Visit jardan.com.au
Koskela
The B Corp furniture maker splits its homepage into three shops, Work, Live and Learn, for workplaces, homes and education, and a “Change Store” bar at the very top also offers ReHome. A welcome line explains the business in one sentence: sustainable Australian-made furniture for communal and collaborative spaces. The main menu is about the company rather than the catalogue (Our Story, Our Impact, Journal, Contact). Afterpay and Klarna are offered; the median product is A$1,250.
What to borrow: when one brand serves very different buyers, separate shops from the first screen keep each one from wading through the others’ products. Visit koskela.com.au
MCM House
The mid-century-inspired furniture store has only three menu items (Shop, Discover, Contact Us) and gives the hero to a “Summer Ready Sale”: 20% off outdoor furniture and free metro delivery, marked as an October loyalty exclusive. Pay-later is announced in the top bar itself (“Enjoy now, pay later with Afterpay”), and Zip is offered too. Its tools are Klaviyo and Zendesk, around a middle price of A$1,695.
What to borrow: naming pay-later in the top bar, not just at checkout, tells a furniture buyer early that the price can be spread. Visit mcmhouse.com
Hommey
The bedding and homewares brand launches its first table collection with a theatrical video (“Dare to Entertain”) behind a translucent header. The menu runs Robes, Bedding, Bath, Dining, Living and Apparel, and ends with a “Bed Builder” carrying a 20% off tag. Free shipping starts at A$100, and “Find a Store” sits in the top bar. The store runs Afterpay, Klarna, three review tools (Okendo, Yotpo, Trustpilot), Klaviyo, Attentive and Gorgias, and a typical product costs A$64.
What to borrow: a bed builder with a discount turns separate sheets, covers and pillows into one bigger basket. Visit gethommey.com.au
Robert Gordon
The family pottery, “Potters since 1945” under its logo, runs three businesses from one header: Home & Living, Interiors and Hospitality, with a Trade Login in the top bar. The menu also includes its glazes, an Outlet and Cafe, Bookings and Corporate Gifting, and the hero carousel moves between its 2026 Christmas collection and Australian-made interiors. The free-shipping line is unusually precise: over A$100 Australia-wide for Home & Living, excluding interiors, gift cards and workshops. Behind the scenes: Afterpay, Judge.me and Klaviyo, with a median price of A$210.
What to borrow: spelling out what the free-shipping offer excludes prevents the checkout surprise that loses the order. Visit robertgordonaustralia.com
The 21 stores in one table
| Store | Country | Median price (spread) | Pay later | Reviews | Slow-phone load time |
|---|---|---|---|---|---|
| Brooklinen | US | $199 ($7.25–$738) | — | Yotpo, Junip | 11.2 s |
| Casper | US | $229 ($1.94–$11,258) | Affirm | Yotpo | 3.7 s |
| Our Place | US | $95 ($11.99–$724.95) | Afterpay, Klarna | Yotpo, Trustpilot | 2.9 s |
| Ruggable | US | Catalogue hidden | Afterpay | Trustpilot | 10.2 s |
| Burrow | US | Catalogue hidden | — | — | 3.2 s |
| Outer | US | $2,750 ($33.25–$18,365) | Affirm | — | 9.6 s |
| Lulu and Georgia | US | $2,598 ($25–$13,699) | — | Judge.me | 16.4 s |
| Simba | UK | £1,049 (£119–£1,899) | Klarna | Trustpilot | 5.3 s |
| Swyft | UK | £1,299 (£29–£8,643) | Klarna | Trustpilot | 2.8 s |
| Joseph Joseph | UK | £33 (£6.50–£670) | Afterpay, Klarna | Yotpo, Trustpilot | 7.6 s |
| Emma Bridgewater | UK | £65 (£2–£172) | Klarna | Trustpilot | 16.1 s |
| Tom Dixon | UK | Catalogue hidden | Klarna | — | 2.7 s |
| Nkuku | UK | £65 (£16–£2,250) | Afterpay, Clearpay, Klarna | Okendo, Judge.me, Trustpilot | 10.3 s |
| Soak&Sleep | UK | £65 (£5.10–£9,250) | — | Trustpilot | 6.1 s |
| Koala | Australia | A$1,832 (A$29.40–A$9,200) | — | Okendo | No reading |
| Kip&Co | Australia | A$59 (A$16–A$525) | Afterpay | Judge.me | 66.8 s |
| Jardan | Australia | A$1,989 (A$5–A$37,012) | — | — | 48.8 s |
| Koskela | Australia | A$1,250 (A$49–A$20,760) | Afterpay, Klarna | — | 9.1 s |
| MCM House | Australia | A$1,695 (A$1–A$12,380) | Afterpay, Zip | — | 14.2 s |
| Hommey | Australia | A$64 (A$1.37–A$319) | Afterpay, Klarna | Okendo, Yotpo, Trustpilot | 17.6 s |
| Robert Gordon | Australia | A$210 (A$3.30–A$1,400) | Afterpay | Judge.me | 23.5 s |
Famous home brands we left out
All 48 home and furniture brands on our shortlist passed the Shopify check, so nobody here was excluded for being on another platform. We left out Frank Green and KeepCup because they sell drinkware rather than homeware, and Cultiver because its store served US dollars to us, so we could not confirm its home market.
Method
- Platform: on 11 October 2026 we fetched each homepage and looked for the markers every Shopify storefront carries. We then chose seven per country for a spread of furniture, bedding, kitchen and decor rather than taking the top of the list.
- Captures: one laptop-sized (1,280 pixels wide) and one phone-sized (390 pixels) capture, taken in our own browser with the store set to the brand’s home country. Pop-ups were closed where the site allowed, and “decline” or “reject” was chosen on cookie notices whenever it was offered; Brooklinen’s banner would not close, and its caption says so.
- Prices: taken from the product feed each store publishes, in its own currency, for up to 250 products. Ruggable, Burrow and Tom Dixon do not publish theirs. Protection plans, gift cards and placeholder listings (Simba lists some beds at £999,999) are left out; a few catalogues still include swatches or samples at a token price, which is why some minimums look odd.
- Load time: every homepage was opened twice from scratch on a simulated mid-range phone, with its processor slowed fourfold and a 1.6 Mbps connection, and the faster result kept. The column is the point at which the largest element appeared. Koala’s page loaded but reported no such point in either run, so it shows “No reading”.
- Apps: found in the homepage’s own code. Anything loaded only on product, cart or checkout pages is not counted.
Building a furniture or home store like these
Across all three countries the strongest stores do the same few things: put the guarantee or trial next to the price, offer samples and showrooms for anything you sit or sleep on, make pay-later visible early on big-ticket items, and keep a person (a design consultant, a sleep specialist, a showroom) one click away. Planning a new furniture store or a rebuild on Shopify? The furniture and home agency comparison sets out who builds these stores.
