PLATFORM MIGRATION
Migrations to Shopify Plus that don't lose your data, your SEO, or your weekend.
Magento, WooCommerce, BigCommerce, Wix, Squarespace, Magento, custom platforms, we’ve migrated all of them. Product data preserved, URLs redirected, SEO equity protected, downtime measured in hours not days.
What We Actually Build?
Most platform migrations fail in three places: data loss, SEO drop, and post-launch bugs that don’t surface until customers complain. We engineer around all three.
- Product catalog migration — including variants, metafields, custom attributes
- Customer data migration — orders, addresses, passwords (hashed, not reset)
- Content migration — pages, blog posts, image assets
- 301 redirect map — every old URL redirected to its new equivalent
- SEO equity preservation — title tags, meta descriptions, schema, sitemap continuity
- DNS cutover plan — minimal downtime (typically 2–6 hours)
- Post-launch monitoring — 30 days of error tracking and rollback readiness
Who this is for?
Brands on Magento 2 facing EOL, brands on WooCommerce hitting scale walls, BigCommerce brands wanting Shopify Plus’s ecosystem, and any brand on a custom platform whose dev team is the bottleneck.
Process
Behavioral segmentation
RFM (Recency × Frequency × Monetary) segmentation isn’t optional. Every brand we audit either has zero segmentation or has the platform’s default segments and never customized them. We build RFM grids tuned to your purchase cycle, then tier customers into Champions, Loyal, At-Risk, Hibernating, and Lost. Every campaign and flow segment downstream uses these tiers.
Channel layering, email + SMS + push
Channels work harder when they work together. We coordinate email for storytelling, SMS for urgency, and push for time-sensitive nudges. The Omnisend 2026 report showed SMS click rates more than doubled year-over-year and push automation conversion rates reached 22.9%. Single-channel retention is leaving 30%+ of attainable revenue on the table.
Subscription optimization
For brands with subscription SKUs, churn is the silent killer. We rebuild subscription pages, optimize cancel flows, add pause-instead-of-cancel logic, and run win-back sequences for cancelled subscribers. Typical lift: 15–25% subscription retention improvement in 90 days.
Replenishment and predictive timing
Klaviyo’s predictive next-purchase date. Tag-based replenishment triggers in Brevo. Behavior-triggered SMS in Attentive. Each platform handles it differently. We build for whichever you’re on
Lifecycle-stage personalization
First-time buyers, repeat customers, and VIPs don’t receive the same email. Sounds obvious. Almost no brand actually does it. We tag every subscriber by lifecycle stage at the data layer and use those tags as the primary segmentation axis for both flows and campaigns.
Loyalty and referral architecture
Points-based rewards. Tiered VIP programs. Referral incentives that pay both sides. We build loyalty in Klaviyo (native or via Smile/Stamped integration), LoyaltyLion, or your platform of choice. Best-in-class brands see 5x ROI from loyalty programs.
Post-purchase upsell and cross-sell
ReConvert, AfterSell, or native Shopify Plus post-purchase upsells in the thank-you page, plus email-driven cross-sell sequences. Average order value typically lifts 8–18% from this layer alone.
Continuous testing and iteration
Subject lines, send times, segment composition, offer structure, channel mix. We run A/B tests on every campaign and quarterly reviews on every flow. Retention without testing is a one-time setup. Retention with testing is a compounding asset.
1. Migration audit (1 week)
full data inventory, redirect map, risk assessment
2. Migration SOW
fixed-price, fixed-timeline, written contingency plan
3. Staging build
full migration to a Shopify staging environment
4. Data verification
every record validated, no exceptions
5. QA period
1–2 weeks of staging review before cutover
6. Cutover
typically scheduled overnight, 2–6 hour downtime window
7. Post-launch monitoring
30 days included
got a project in your mind?
Proof
Cooney’s Home Interiors migrated from legacy platform to Shopify with full multi-store architecture across PetWorld.ie, ValuePet.ie, PawGuard.ie, and Cooney’s Home Interiors, each as a separate till in their CBE Cloud retail system.
FAQs
Will I lose SEO rankings during migration?
If the migration is done right, no. We build a 1:1 redirect map for every URL, preserve title tags and metadata, and keep schema continuity. Most brands see flat or improved rankings within 60 days post-migration. The brands that lose rankings are the ones who DIY the redirect map or skip it entirely.
What's downtime during cutover?
Typically 2–6 hours, scheduled overnight in your timezone. We run a final data sync immediately before cutover so no orders are lost. Customers see a maintenance page during the cutover window.
Can you migrate customer passwords without forcing reset?
Yes, for most source platforms. We migrate hashed password data so customers don’t need to reset on first login. Exception: a few legacy platforms hash differently and require reset, we’ll flag this in the audit.
