Best Shopify apps: every category compared, from reviews and upsells to B2B and Black Friday.

The App Store lists thousands of apps, and most stores try three for a job before one sticks. These comparisons do that narrowing first: what Shopify already includes for free in each category, which apps lead it and what they charge, and the smaller apps that are worth a look.

Every price and rating is read from the app’s own App Store listing on the date the article gives. Where no app does the job well, a custom app or an integration usually is the answer, and our custom app team builds those.