EMAIL MARKETING
Email marketing that drives 25–40% of total revenue. Across whichever platform fits your stack.
Welcome flows, abandoned cart sequences, browse abandonment, post-purchase, win-back, RFM segmentation, and the campaign cadence that turns email from 15% of revenue into 30%+. Klaviyo, Brevo, Omnisend, or Attentive, partner-certified across all four.
What We Actually Build?
Email is the single highest-leverage retention channel. Top performers push 30–40% of total revenue through email. Most brands sit at 11–20%. The gap is execution.
- Foundational flows — welcome (5–7 emails), abandoned cart (3+), browse abandonment, post-purchase, win-back, replenishment, VIP
- RFM segmentation — Recency × Frequency × Monetary grids tuned to your purchase cycle
- Campaign calendar — monthly cadence, segmented by lifecycle and interest
- Deliverability — SPF, DKIM, DMARC, sender reputation, list hygiene
- Subject line testing and send-time optimization
- Dynamic content and product recommendations
- Quarterly flow refresh and A/B testing cadence
Who this is for?
Shopify and Shopify Plus brands at $200K+ revenue where email is under 25% of total revenue. Brands on the wrong ESP. Brands with abandoned setups from a previous agency. Brands ready to build retention as a real growth lever, not an afterthought.
Process
1. Email audit
current platform, current flows, list health, deliverability ($1,500, refundable)
2. Platform recommendation
Klaviyo, Brevo, Omnisend, or Attentive based on fit
3. Foundational flow build
typically 30–60 days for the seven core flows
4. RFM
RFM segmentation rebuild
5. Campaign
Campaign calendar launch
6. Ongoing retainer
monthly campaigns + quarterly flow optimization
got a project in your mind?
Proof
500+ days retained with Faith Scriven across Coco Lash and True Glory Hair. Multiple Klaviyo brands at 30%+ email revenue. Brevo, Omnisend, and Attentive deployments across the portfolio.
FAQs
Which platform do you recommend?
Depends on your scale, budget, and feature needs. Klaviyo for $1M+ Shopify Plus with complex segmentation. Brevo for sub-$500K with CRM-adjacent needs. Omnisend for omnichannel newer DTC. Attentive for SMS-first beauty/fashion at scale. We’ll match you in the audit.
How long until I see results?
Most brands see lift within 30 days of foundational flows going live. The full 25–40% of total revenue benchmark usually takes 90–180 days of focused execution.
Do you handle creative and copy?
Yes on Tier 2 retainers. Tier 1 retainers cover strategy, segmentation, flow management, and campaign calendar — but you provide creative or use a separate creative team.
