SMS MARKETING
SMS marketing for brands ready for 3–5x email engagement, without TCPA headaches.
Compliant list building, abandoned cart SMS, VIP segment campaigns, and the channel orchestration that makes SMS additive to email instead of cannibalizing it. Attentive, Klaviyo SMS, or Brevo SMS, built clean from the start.
What We Actually Build?
SMS open rates run 90%+ vs email’s 25–35%. SMS click rates are 3–5x higher. SMS conversion rates are 2–4x. The catch: it has to be done with compliance and restraint, or you’ll burn the channel.
- Compliant list building — TCPA, GDPR, and platform-specific consent flows
- Welcome SMS sequences
- Abandoned cart SMS — coordinated with email, not stacked on top
- VIP and segmented campaign SMS
- Transactional SMS — order confirmations, shipping updates
- Two-way conversational SMS for high-touch brands
- Channel orchestration — email + SMS + push working as one
Who this is for?
Beauty, fashion, lifestyle, and supplement brands at $1M+ revenue. Brands with strong email programs ready to layer SMS as an additive channel. Brands in markets where SMS engagement is culturally strong (US, UK).
Process
1. SMS audit
current setup, compliance review, list health
2. Compliance review
TCPA, GDPR, platform terms
3. List growth strategy
popups, checkout opt-in, post-purchase opt-in
4. Flow build
welcome, abandoned cart, VIP
5. Campaign cadence n
typically 2–4 SMS campaigns per month, not daily
6. Compilance
Quarterly compliance and performance review
got a project in your mind?
Proof
Multiple Attentive deployments across beauty and lifestyle brands in the portfolio. Klaviyo SMS rollouts coordinated with existing email programs.
FAQs
What's the difference between Attentive and Klaviyo SMS?
Attentive is SMS-first, better creative tools, better short-code reputation, stronger consumer-facing SMS UX. Klaviyo SMS is email-first with SMS as a layered channel, easier when email is already running in Klaviyo. We pick based on whether SMS or email is your primary channel.
Will SMS cannibalize my email revenue?
No, done right. The order matters: email subscribers should ALSO be SMS subscribers, not separate audiences. Coordinated channels lift total revenue 20–30% over single-channel programs. Stacked channels (same message, both channels, same time) cannibalize.
What about TCPA compliance?
Strict. Explicit consent at opt-in, clear opt-out instructions, suppression of opted-out numbers, and audit-friendly records. Non-compliant SMS is a lawsuit risk, not just a delivery risk.
