Conversion rate optimisation
Shopify conversion rate optimization agency in the USA: turn more visitors into paying customers.
Traffic is easy. Converting it is the real work. We use A/B testing, PDP & checkout audits, and heatmap-backed experiments to systematically lift your Shopify store’s conversion rate.
5.0 on Shopify Partners · Premier Verified on Clutch
What we do
CRO services designed for Shopify growth.
Each service has a clear purpose, whether you need a full CRO program or one specific audit, we give you the blueprint to unlock more revenue from your existing traffic.
A/b
A/b testing
We run structured experiments on your Shopify store, headlines, CTAs, layouts, and pricing, so decisions are backed by data, not guesses. Only winning variants go live.
Pdp & checkout
Pdp & checkout audit
Every step from product page to checkout is forensically audited, friction points, trust gaps, and missed upsell opportunities turned into an actionable fix list.
Heatmap
Heatmap analysis
Click, scroll, and movement heatmaps reveal ignored content, dead zones, and where attention actually goes, so design decisions are informed by real behavior.
Data-driven
Data-driven CRO program
A monthly CRO retainer covering research, testing, analytics, and iteration, so your conversion rate compounds month over month, not just once.
The diagnosis
We don't guess where it breaks. We watch it happen.
Heatmaps, session recordings, and a full page-by-page audit turn “conversion feels low” into a specific, numbered list of what’s actually costing you sales.
CTA
CTA buried below the fold on mobile
On a phone, the add-to-cart button often sits below the gallery, the variant pickers and a stack of badges. We check where it lands on the screen sizes your visitors use and bring it into the first screen.
Shipping
Shipping cost hidden until step 3
When the delivery price first appears at checkout, shoppers who were ready to pay stop to reconsider. We show the cost, or the free-shipping threshold, on the product page and in the cart.
Trust signal
No trust signals near the buy button
Returns, guarantees and payment security do their work beside the button that asks for money, not in the footer. We move them to where the decision is made.
Reviews
Reviews buried below the fold
A star rating six scrolls down can’t help the decision it exists for. We put the rating and review count next to the price and link it to the full reviews.
How we work
How Our CRO Process Works
Four stages, each one shipped and confirmed before we move to the next.
Research & Audit
We deep-audit your Shopify store, analytics, heatmaps, funnels, and customer behavior, to identify exactly where revenue is leaking.
Week 1Hypothesis & Strategy
Findings become a prioritized roadmap. The tests with the biggest revenue impact are always shipped first.
Week 1–2Design & Launch Tests
We design variants, work with your dev stack, and launch fully tracked A/B tests, safely, without breaking your store.
Week 2–7Analyze & Scale Winnersg
Statistical winners roll out permanently, losers turn into learnings, and the next test cycle begins immediately.
Week 6–7Our team
The team behind your conversion gains
Every program is handled by dedicated specialists, not a single generalist juggling every role.
Cro strategist
Owns the testing roadmap, prioritizes hypotheses, and keeps the program moving against agreed milestones.
Ux researcher
Reviews heatmaps and session recordings to translate raw visitor behavior into concrete, testable hypotheses.
Shopify frontend developer
Builds clean, fast A/B test variants directly in your theme, without adding bloat or slowing down your store.
Cro copywriter
Writes and tests product page and checkout copy variants built to remove hesitation and drive the click.
Data & analytics analyst
Sets up tracking, monitors statistical significance, and confirms every test result before it’s called a winner.
Project manager
Handles communication with every stakeholder, gathers requirements, and controls the process end to end.
Engagement options
Pick the build that fits
Every project is scoped individually, these are starting points, not fixed packages.
A one-time PDP and checkout audit with heatmap analysis and a prioritized fix list.
$1,800 starting
Scoped individually · fixed price after discovery
- Full PDP & checkout audit
- Heatmap & session recording review
- 1–2 week timeline
- Prioritized fix & test list
Most common
per month starting
Continuous A/B testing, heatmap monitoring, and monthly reporting on a rolling roadmap.
$3,000
Scoped individually · fixed price after discovery
- 2+ A/B tests running monthly
- Ongoing heatmap monitoring
- Prioritized testing roadmap
- Monthly performance reporting
per month starting
High-velocity testing across multiple stores or regions, with a dedicated CRO strategist.
$8,000+
Scoped individually · fixed price after discovery
- Multi-store / multi-region testing
- Higher test velocity & priority scheduling
- Custom analytics integrations
- Dedicated CRO strategist
Proof
Real builds. Verified numbers.
Every number here is verified with the brand it belongs to.
- Read the case study
Gene Juarez
The Zenoti booking integration most agencies declined — retail and salon booking unified on Shopify Plus.
- Read the case study
GetKif
Figma to fully custom Shopify theme: pixel-perfect, fast, and editable end-to-end from the Theme Customizer.
Frequently asked questions.
What is Shopify conversion rate optimization?
Shopify CRO is the process of systematically testing and improving your store, product pages, and checkout so a higher percentage of existing visitors complete a purchase, using data instead of guesswork.
How is CRO different from a redesign?
A redesign changes how your store looks based on opinion. CRO tests specific changes against real visitor behavior and only keeps the ones that statistically improve conversion, so every change is backed by evidence.
What do you actually test?
Product page layout and copy, pricing and offer presentation, checkout flow and form fields, navigation and filtering, and any friction point heatmaps or session recordings surface as a drop-off risk.
How long does an A/B test need to run?
Most tests run 2 to 4 weeks depending on your traffic volume, long enough to reach statistical significance without ending the test early on a false signal.
Do I need a lot of traffic to run CRO?
Higher traffic reaches significance faster, but lower-traffic stores still benefit from PDP and checkout audits, heatmap analysis, and qualitative fixes even before formal split testing makes sense.
How much does Shopify CRO cost?
A one-time PDP and checkout audit with heatmap analysis typically starts at $1,800. Ongoing monthly CRO programs with continuous testing range from $3,000 to $8,000+ per month depending on traffic and test velocity.
What tools do you use for testing and heatmaps?
We work with tools like Hotjar and Microsoft Clarity for heatmaps and session recordings, and Shopify-compatible A/B testing platforms for split tests, layered on Google Analytics for measurement.
Will testing slow down my store?
No. Tests are implemented with lightweight, performance-conscious code, and we monitor page speed throughout so optimization work never costs you the load-time gains it’s supposed to protect.
How do you decide what to test first?
We score every opportunity using an impact, confidence, and ease framework built from your analytics, heatmaps, and audit findings, then test the highest-scoring ideas first.
What happens after a test wins?
The winning variant is implemented as the new default, documented, and folded into the next round of hypotheses, so the testing program compounds instead of resetting each month.
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Shopify Plus experts
Let's talk Shopify, Shopify Plus and the store you actually want.
An accredited Shopify Plus agency that designs, builds, migrates, supports and grows stores for brands that have outgrown templates. Ready when you are: talk to an engineer about the project.
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