Built by Aqsa Shahzad Official LLC · Four free tools

The ForgeCRO Free Toolkit. Four Shopify audits we built and gave away.

ForgeCRO is our own specialist Shopify development and CRO agency, and the toolkit is ours: designed, built and maintained by the senior engineers at Aqsa Shahzad Official LLC who ship our client work. Machines decide whether your store gets found. People decide what to fix. These four tools cover both halves - AI visibility, technical SEO, conversion and the real cost of moving to Shopify Plus. Free, and none of them need a call to get the answer.

See what each one does Open the toolkit on ForgeCRO

ForgeCRO Our specialist agency 400+ Shopify stores shipped $120m+ GMV powered by our builds Free No card, no trial, no unlock

Inside the ForgeCRO Free Toolkit

What each one actually checks.

Four tools, all hosted on forgecro.com, all built here. They answer different questions, so running the right one first saves you the other three. If you only have time for one, the decision table further down picks it for you.

AI Visibility Audit

Customers are starting to ask an assistant what to buy before they ever open Google. This tests your store against 13 real AI shopping agents - ChatGPT, Copilot, Google AI, Perplexity and Claude among them - and shows whether you get found, read and recommended, or skipped.

What it checks

Whether each agent can actually reach and parse your store
How you are described when an assistant summarises your brand
Which competitors get named in your category instead of you
The structured data and content gaps causing it

Run the AI visibility audit ↗ Runs in minutes · No store access needed

Shopify SEO Audit

A technical crawl of your storefront that checks Core Web Vitals against real Chrome user data rather than a lab score, then audits the technical SEO underneath it. This is the one that tells you why a store that looks fast measures slow.

What it checks

Core Web Vitals from field data: LCP, INP and CLS on mobile
Indexation, crawlability, canonicals and metadata across templates
Render-blocking scripts, image weight and payload problems
Collection and product template issues at scale, not one URL

Run the SEO audit ↗ Crawls your live store · Field data, not lab scores

Shopify CRO Audit

Eleven questions about your store, your traffic and your conversion problem - then a senior reviewer reads the store personally and writes back. It is deliberately not an automated score, because a score has never told anyone what to change on Monday.

What it checks

A human review of your product, collection and cart path
Where the conversion path leaks, and which leak is worth fixing first
Speed, retention and paid performance seen together, not in isolation
A written response tailored to your store, not a template

Request the CRO audit ↗ 11 questions · Reviewed by a senior CRO engineer

Shopify Plus Migration Cost

What moving to Shopify Plus would actually cost for your setup - built from the things that genuinely drive migration scope: your data, your integrations, your custom logic and your markets. A real range, not a brochure number.

What it checks

A cost range based on your current platform and catalogue
What your integrations and custom logic add to scope
Where migration budgets usually get blown, and why
Enough detail to sanity-check any quote you have been given

Price a Plus migration ↗ Calculator · Answer in one sitting

Who builds the toolkit

ForgeCRO is ours. So are the tools.

Free tools usually come from somebody trying to sell you software. These come from an agency that would rather you saw your own numbers first. Here is exactly how the two names fit together, so you know whose work you are running.

The agency

Aqsa Shahzad Official LLC

A senior-only Shopify Plus development and retention agency: custom Plus builds, platform migrations, headless commerce, B2B, custom apps and retention. 7+ years on Shopify, 400+ stores shipped, $120m+ GMV powered, 4.9★ on Trustpilot.

The specialist arm

ForgeCRO

Our own specialist agency for audits, CRO and custom Shopify development. Same engineers, same standards, narrower focus. The four free tools live at forgecro.com because that is where the audit work happens.

Either way

The same engineers

The person who wrote the logic inside these audits is the person who would work on your store. No junior handoff, no account manager relaying questions, and nothing in the toolkit that we would not run on a paying client's site.

That is also why they are free. A brand that can see what is wrong with its store makes a better decision about whether it needs an agency at all - and often the answer is no, which is a perfectly good outcome for us.

Pick one

Which tool should you run first?

Find the line that sounds like your week.

Traffic is steady, but conversion has quietly slipped.CRO Audit
Rankings dropped, or the store has never ranked for its own categories.SEO Audit
Pages feel fast to you and slow to everyone on mobile.SEO Audit
Customers say they asked ChatGPT and got sent to a competitor.AI Visibility
You want to know whether AI assistants can even read your catalogue.AI Visibility
You are outgrowing standard Shopify and want a real number for Plus.Migration Cost
You have a migration quote and no way to sanity-check it.Migration Cost
Peak season is coming and you are not sure the store will hold.Manual audit

That last one is us → BFCM 2026 readiness

How they fit together

Four tools, one funnel.

Run in this order they build on each other, because each stage is worthless if the one before it is broken. There is no point optimising a checkout nobody can find.

Can machines find you?

AI assistants and crawlers have to be able to reach, read and describe your store before a human ever sees it.

AI Visibility

Can people reach you?

Indexation, technical SEO and Core Web Vitals decide whether that visibility turns into sessions that survive the load.

SEO Audit

Do they convert?

Product, collection and cart paths reviewed by a person, so you know which leak is worth fixing before the next campaign.

CRO Audit

Has the platform run out?

When the ceiling is the platform rather than the pages, price the move honestly before anyone commits to it.

Migration Cost

Being straight about it

What the free tools cannot do.

We would rather say this here than have you find out after running all four.

Limit 01

They test pages, not journeys

A crawler cannot build a real cart with a stacked discount, a gift-with-purchase and a subscription in a second currency. That combination is where promotions break, and it needs a person.

Limit 02

They cannot see your back office

Inventory sync intervals, ERP and 3PL webhooks, Flow automations and server-side tracking all sit behind authentication. Nothing public can audit them.

Limit 03

They will not prioritise for you

A tool hands you thirty findings weighted equally. Knowing which three actually threaten revenue this quarter is judgement, and judgement is the part we charge for.

See the manual audit Book a 30-minute call

Every call ends with a written plan and a fixed number, whether or not we work together.

Toolkit questions

Before you run one.

Who built the ForgeCRO Free Toolkit?

We did. All four tools were designed, built and are maintained by the senior engineers at Aqsa Shahzad Official LLC. ForgeCRO is our own specialist Shopify development and CRO agency - not a third-party product we are reselling, and not an affiliate link. The tools are hosted at forgecro.com because that is where the audit work happens; the strategy, migration and retention work happens here.

What is ForgeCRO and how is it related to Aqsa Shahzad Official?

ForgeCRO is the specialist arm of Aqsa Shahzad Official LLC, focused on audits, CRO and custom Shopify development. Same engineers, same standards, narrower focus. RetentionControl is the third name in the group, for retention marketing. Whichever door you come through, the person doing the work is the same senior engineer.

Are these tools really free?

Yes. There is no card, no trial and no unlock step. They exist because a brand that can see what is wrong with its store makes a better decision about whether it needs an agency at all - and quite often the answer is no, which is fine.

Do I have to book a call to get the results?

No. Three of the four return results directly. The CRO audit is reviewed by a person, so it comes back as a written reply rather than an instant screen - that is the trade for it being an actual review instead of a score.

Do you need access to my store?

Not for the AI visibility audit or the migration cost calculator. The SEO audit crawls your public storefront, which needs no access either. Only the paid manual audit needs collaborator access, and only after you have decided to go ahead.

Which tool should I run first?

If traffic is fine but sales are not, run the CRO audit. If traffic is the problem, run the SEO audit. If you are not sure whether AI assistants can even see you, start with the AI visibility audit. If you are weighing up Plus, start with the migration cost calculator.

What happens with my email address?

It is used to send you the result and, where relevant, to follow up once about it. No drip sequence, no list sale. You can reply and ask to be removed and that is the end of it.

The ForgeCRO Free Toolkit · Free, and it stays free

Start with the one that answers your question.

Four tools, no card, no call, all built here. Run one this afternoon and you will know more about your store than most brands know about theirs going into peak season.

Open the ForgeCRO Free Toolkit BFCM 2026 readiness →