A supplement store has two jobs most shops do not. It has to win a first order from someone who cannot taste the powder or check what is in the tub, and then it has to be there again, ideally without being asked, when the tub runs out. On 20 October 2026 we looked at how 21 supplement and nutrition brands on Shopify handle both, seven from each of the US, Britain and Australia, across vitamins and minerals, protein and sports nutrition, greens powders, collagen, hydration mixes, gummies and functional mushrooms. Every brand had to pass two checks: Shopify’s storefront code in its homepage source, and prices in its home currency. We then captured each homepage twice, desktop and phone, set up like a visitor from that country, priced its own catalogue with bundles, samples and merchandise taken out, read the subscription plans attached to its products, and measured how long the homepage took to draw on a throttled phone. We describe how each store sells. We make no claim about what any product does, and where a brand makes one, it appears in quotation marks in the brand’s own words.
Seven things these 21 supplement stores do alike
- Subscribe-and-save is the normal way to buy. On 19 of the 21 stores, the products we sampled could be put on a repeat delivery (165 of the 208 products we checked across all stores), with the most common discount on each store running from 10% to 30% off. Only Nu Harvest and Teelixir had no plan on any product we sampled. Recharge’s code loads on 14 of the 21, and Bloom, Nuun, Vegums and Bare Blends give “Subscribe & Save” a place in the main navigation.
- The offer is built to keep subscribers, not only to sign them up. Bloom promises 15% off “for LIFE”, Ancient + Brave takes 20% off the first three subscription orders, Planet Paleo’s plans move from 15% to 20% after three months, and Bare Blends says the discount on its 90-day bundle “grows” from 10% to 20%. Others add something to the first box instead: a free gift at Vida Glow and Bare Blends, an extra first-order code at Needed, and 30% off a first subscription at Four Sigmatic. Some of ATP Science’s plans state a “min. 3 charge commitment”.
- Proof is quoted rather than argued. Momentous lists “Third-party Tested”, Needed “3rd-Party Tested for Radical Transparency”, Vivo Life “Third Party Lab Tested”, Together Health “Third party tested safe” and Nutra Naturals “THIRD PARTY TESTED”, while Bare Biology says every batch of its omega-3 is tested by the International Fish Oil Standards. ATP Science and Macro Mike file products under “HASTA Certified”, Vegums says it is “Formulated by GPhC-registered pharmacists”, and Four Sigmatic counts 1,273 clinicians on FrontrowMD. These are the brands’ own statements: we did not check certificates or credentials, and none of them is a claim about what the products do.
- Quizzes and builders do the shop assistant’s job. Bloom (“Take The Quiz”), Ancient + Brave (“Health Goal Quiz”), Veloforte (“Take A Quiz”) and Bare Biology (“Quiz”) give a quiz a slot in the main menu; Nuun’s top bar asks “Not sure which Nuun to get?”; Vegums offers “Find Your Gummy”; and Momentous (“Build My Routine”) and Bare Blends (“Build your bundle”) let shoppers put together their own set. Veloforte and MaryRuth’s add a box on the page where a shopper can type the question.
- The calendar sets the hero. North of the equator it was autumn: Vital Proteins brought back limited fall flavours, Nuun sold “fall fun” with caffeine, and Bare Biology announced “Vitamin D season”. In Australia, heading into summer, Macro Mike ran a Halloween range and sale, Vida Glow was already selling holiday gift boxes, Nu Harvest was giving away a Whitsundays holiday, and Nutra Naturals and Bare Blends put end dates on their offers, Nutra Naturals with a live countdown.
- Klaviyo on every store; review tools split by country. Klaviyo’s code loads on all 21 stores and Gorgias on 11. Yotpo is the most common review tool (10 stores) ahead of Okendo (8), and Trustpilot shows up on four of the seven British stores but only one American and two Australian ones.
- The British stores drew fastest on a slowed phone. Across the 20 stores we could time, the store in the middle needed 7.8 seconds before its first screen was complete under our throttling, and a typical homepage weighed 5.2 MB. The seven British stores had a median of 5.0 seconds, the Australians 7.8 and the Americans 11.1. Vivo Life (2.6 seconds) and Nuun (3.9) were quickest, nine stores went past 10 seconds, and Bare Biology was slowest at 16.6. MaryRuth’s gave no reading.
United States
Bloom Nutrition
Bloom puts its subscription ahead of its products. The green strip at the top reads “15% OFF for LIFE when you Sub & Save!”, and “Subscribe & Save 15%” is one of only three items in the desktop menu, beside Shop and “Take The Quiz”. The hero, “The Apple Edit”, launched one flavour in three formats at once, clear protein, energy sticks and creatine gummies, with the line “Three fresh new ways to enjoy the flavor you love.” Phone visitors get a strip of three shortcuts instead: Shop All, Best Sellers and Greens & Superfoods. Once its gift, hidden and bundle listings are set aside, 12 products remain, typically $29.99, from $9.99 hydration sticks to $54.99 whey isolate. Okendo collects reviews, Recharge runs the subscriptions and Klaviyo the email, and Afterpay’s code loads too.
Your move: launch a flavour across formats, not a single product. One taste sold as a powder, a stick and a gummy gives a fan three things to add to the next order. Open bloomnu.com
Momentous
Momentous sold its newest product by what it leaves out: “Daily Hydration”, described as “An intentionally minimal formula. No sodium overload.” The search box asks for “Products, Goals, Etc”, and the third menu item, “Build My Routine”, opens a routine builder rather than a category. On the phone five round icons, Shop All, Best Sellers, Stacks, Sports Nutrition and Creatine, sit above the hero. Lower down the homepage lists “Money-Back Guarantee” and “Third-party Tested”, and the footer links a Certificate of Analysis page and a page on paying with HSA or FSA money. Its 48 single products are typically $39.99 ($2.99 to $109.99), and 9 of the 10 we sampled offered 25% off on subscription. Okendo, Junip, Recharge and four messaging tools (Klaviyo, Attentive, Postscript and Omnisend) load on the page.
Your move: if buyers already combine products, give the combining a menu item. “Build My Routine” turns a stack that shoppers would assemble from category pages into one guided step. Open livemomentous.com
Nuun
Nuun’s homepage reads like a running club noticeboard. The scrolling top bar asks “Not sure which Nuun to get? Take the Quiz!” and invites visitors to “Find or Promote a Run Club!”, the header advertises “Nuun+ Rewards, Powered by Strava”, and the hero, “You do “fall fun” differently.”, sells tablets with caffeine to a runner in a beanie: “Choose hydration with caffeine for a boost to match your speed.” The desktop menu keeps “Subscribe & Save 15%” beside Shop and Learn. With its multi-tube packs set aside, the catalogue is the smallest on this list at 8 products, single tubes at $7.49 and powder up to $23.99, and every product we sampled offered a subscription. Reviews come through Yotpo, the plans through Recharge and the email through Klaviyo. Its first screen was ready 3.9 seconds into our throttled load, the best American result.
Your move: connect rewards to a habit customers already record. Nuun’s new programme is “Powered by Strava”, an app many runners already open after a run. Open nuunlife.com
Four Sigmatic
Four Sigmatic leads with taste and stacks its reassurance under the buttons. “Coffee You’ll Crave. Protein That Performs.” sits below “100,000+ Five Star Ratings”, four icons label the ranges (Focus, Energy, Gut Health, Stress Relief), and under “Shop Coffee” and “Shop Bestsellers” come “Free shipping on orders over $49” and a “60-day Money Back Guarantee”. A badge in the corner says 1,273 clinicians share the brand on FrontrowMD “without compensation”, and the orange top bar offered 30% off a first subscription. Mushroom coffees, lattes, teas and protein make up its 62 products, typically $20 each ($8 to $70). It loads Yotpo and Trustpilot for reviews, Gorgias for help, Rebuy for recommendations, and both Afterpay and Klarna. No other homepage here fired as many requests (630), and its first screen took 10.9 seconds to finish under our throttling.
Your move: put the guarantee and the free-shipping threshold right under the buy button, where the doubt arises, instead of leaving them for the footer. Open us.foursigmatic.com
Vital Proteins
On a computer Vital Proteins’ top bar says only “Stay Vital”; on a phone it swaps to “#1 Collagen Brand” with a footnote number. The hero was seasonal, “Our fall favorites are back.”, two Salted Caramel tubs framed by autumn leaves, with “They’re seasonal. They’re limited-edition.” and a marquee repeating “Seasonal Flavor” and “Limited Time” underneath. The menu has Shop Products, Shop by Benefit and Learn More, plus a dark “Shop All Collagen” button. Collagen peptides, creamers, capsules and gummies make up its 35 products, typically $29.99, from a $7 box of stick packs to $59 tubs. The page promises free shipping over $50 and on subscription orders, and its plans run as often as weekly. Recharge, Klaviyo and Searchanise load, and no review app showed in the homepage code.
Your move: a limited flavour gives subscribers a reason to open the next email instead of skipping a delivery. Vital Proteins calls its autumn tubs seasonal and limited in the same breath. Open vitalproteins.com
MaryRuth’s
MaryRuth’s has the largest range on this list, 229 products once its bundles and non-supplement listings are set aside, and its menu is built to narrow it: by life stage (Infant, Toddler, Kids, Teens, Prenatal & Postnatal, Women, Men, Adults 40+), by type (liquids, gummies, liposomals, capsules) and by focus. The hero launched a new melatonin-free liquid, “Don’t Just Sleep. Sleep Ultra.”, with its claims tied to a footnote marker, followed by “Where to Start” and two buttons, Best Sellers and Bundles. On the phone a chat box at the foot of the screen came pre-filled with a question, “Liquid or gummy — what’s the dif…”. The menu also links in-store pick-up at retailers and an HSA/FSA shop. Prices are typically $24.95 ($10.98 to $74.99). Behind the page sit Okendo and Judge.me for reviews, Recharge, Klaviyo with Postscript for texts, Klevu and Rebuy for search and suggestions, and Affirm. On our slowed phone its homepage loaded in full but never reported when its main content was drawn, so the table shows no reading for it.
Your move: seed the chat box with a question shoppers really have. A ready-made prompt about liquids versus gummies gives a hesitant visitor a first line to send. Open maryruthorganics.com
Needed
Needed sorts by life stage and prices by the month. Its menu follows the customer’s moment, Cycle Support, Egg Freezing & IVF, Trying to Conceive, Pregnancy, Postpartum, Women’s Health and Perimenopause, and its product cards show a subscription price “/mo” beside the struck-through full price. The hero introduced a prenatal gummy in comparative terms, “Meet the most nutritious prenatal multi gummy on the market.”, with a footnote symbol on each comparison. The top bar alternated “Needed accepts HSA/FSA funds via Truemed!” with an extra 20% off a first subscription, code HELLONEEDED. At $49.99 it has the highest typical price among the seven American stores ($21.99 to $121), and all 10 products we sampled had plans delivered every 28, 84 or 168 days. Its code calls Okendo and Yotpo, Recharge, Klaviyo and the Gorgias help desk.
Your move: when a customer’s needs change over time, let the menu follow the timeline. A shopper finds her stage faster than she finds an ingredient. Open thisisneeded.com
United Kingdom
Vivo Life
Vivo Life’s protein hero is a dare: “CLEAN PROTEIN, WITHOUT THE APOLOGY.”, with “21g complete protein that tastes good enough to finish the bag.” and its own count of 490 reviews above it; the green top bar carries a Trustpilot rating from 8,527 reviews. On the phone the hero is followed by a row of stockist logos (Boots, Holland & Barrett, Metro, Planet Organic and Whole Foods). On our first desktop capture a pop-up offered 25% off a first subscription order in return for picking a “number one health goal” from three buttons. Further down, a strip of badges reads “Third Party Lab Tested” and “Made in the UK”, and product cards carry a count of clinicians who, the store says, recommend the product. Its 26 products are typically £22.50 (£2.95 to £47.99), and subscriptions take 25% off. Yotpo and Trustpilot handle reviews, Recharge the plans, Klaviyo the email and Gorgias the support inbox, with Afterpay and Clearpay at checkout. No store we timed was quicker: its first screen was complete 2.6 seconds into a slowed-phone load, despite a 7.2 MB page.
Your move: ask one question in the sign-up pop-up, not three fields. A health goal picked with a single tap tells you which welcome email to send. Open vivolife.co.uk
Bare Biology
Bare Biology timed its hero to the British autumn: “PSA: It’s Vitamin D season”, a single “Get yours now” button and the line “See our 5,972 reviews on Trustpilot”. The top bar switches between a sign-up offer and “Not for you? We’ll refund you.”, and a tab in the lower corner asks “Want 10% off?”. Quiz and Subscribe get menu slots of their own on the right, opposite Shop Our Products, Read and About. Lower down it states that “Every single batch of our omega-3 supplements is tested by the International Fish Oil Standards”, and the phone view shows an MSC sustainable-seafood badge. Its 15 products are typically £32.95 (£21.95 to £51.95). It is the only store here whose subscriptions run on Skio, at 15% off, alongside Okendo, Trustpilot, Klaviyo, Gorgias, LoyaltyLion and Rebuy. Under our phone throttling it came last of the stores with a reading, taking 16.6 seconds to complete the first screen of a 7.9 MB page, the second heaviest here.
Your move: match the hero to the season your customer is living through. In October a British vitamin D brand can sell with five words and one button. Open barebiology.com
Ancient + Brave
Ancient + Brave invites visitors to its quiz four times before the first product row: “TAKE OUR QUIZ” in the top bar, “Health Goal Quiz” in the menu, a “Take the quiz” button beside “Shop True Collagen” in the hero, and again under the bestsellers heading. The hero, “COLLAGEN YOU CAN TRUST”, sits under “JOIN OVER 600,000+ CUSTOMERS”, and a strip below lists a “30 day confidence guarantee”. The top bar opens with “20% OFF YOUR FIRST THREE SUBSCRIPTION ORDERS” and free delivery over £40; the phone adds a “Stack & Save” shortcut and a B Corp badge. 72 of its 114 listings are bundles, gift sets, packs and boxes; the 42 single products are typically £32 (£12 to £52). The homepage code shows Yotpo, Trustpilot, Recharge and Klaviyo, plus Afterpay and Klarna for paying in instalments.
Your move: if a quiz is the best route to the right product, offer it at every decision point. A single link in the footer is easy to miss. Open ancientandbrave.earth
Together Health
Together Health keeps its menu to Shop, About and Contact and gives the right-hand side of the header to a Trustpilot score from 2,830 reviews. The desktop hero, “Naturally Effective Supplements”, lines up four kraft pouches with heart-shaped labels; the phone showed another slide, “Organic mushroom extracts from 100% fruiting bodies”. Its top bars cycle through “Free UK shipping over £11”, a rewards scheme and its 30-day money-back guarantee, while the homepage promises “1pm same day dispatch”. Its cookie notice offered only an “OK GOT IT” button, so we hid it for the screenshots rather than accept it. At £12.49 its typical product is among the cheapest here (£7.49 to £27.99), and subscriptions take 10% off. It runs Recharge for subscriptions, Klaviyo for email, Intercom for chat and LoyaltyLion for its rewards. Only 168 requests went out as its homepage loaded, the fewest here, and the first screen was done in 4.9 seconds.
Your move: a low free-shipping threshold is worth a permanent place in the top bar. £11 tells a shopper that even one pouch arrives without a delivery charge. Open togetherhealth.co.uk
Vegums
Vegums prices its gummies by the day: “Daily vitamins you’ll never forget to take, from 43p a day.” Above the headline sit a Boots logo and “Formulated by GPhC-registered pharmacists”, and the main button sells a “Starter Kit · £39” rather than a single pouch, with “Find The Right Supplement” underneath. A dark ticker runs “FREE GIFTS WORTH £54.50 WITH THE VEGUMS STARTER KIT”, free UK delivery over £20 and on all subscriptions, and “SUBSCRIBER REWARDS FROM BOX 2”. Find Your Gummy and Subscribe & Save are both top-level menu items. Single pouches cost £10 to £20, typically £15; 24 of its 37 listings are bundles, refills, grab bags and extras we set aside. Subscriptions take 20% off, and Okendo reviews, Recharge, Klaviyo and Rebuy all load.
Your move: a per-day price makes a monthly pouch feel small. Vegums puts “43p a day” in the headline itself, not on the product page. Open vegums.com
Veloforte
Veloforte’s hero reads like a nutrition panel: “Performance in its purest form.”, then “45g natural dual-source carbohydrates. 220mg sodium. Nothing artificial. Nothing unnecessary.” beside a lemon energy gel, under “30k+ 5-Star Reviews”. The menu is sorted by use (Activity, Brain Fuel, Build Your Own, Take A Quiz, Rewards), and a floating text box reading “Build my bundle”, with a microphone button, sits next to a button marked “AI”. Gels, chews, bars and electrolyte powders are sold in packs of three or more, which gives it the cheapest typical price of the seven British stores, £8.99 for the smallest pack (£3 to £27.99). On the phone, the top strip advertises 10% back through Refuel Rewards, and subscriptions take 15% off. Okendo, Klaviyo, Searchanise and Rebuy appear in its code.
Your move: a typed or spoken “build my bundle” box lets an athlete describe the race instead of browsing six categories to stock up for it. Open veloforte.com
Planet Paleo
Planet Paleo keeps its menu to three items, Shop Collagen, About Us and Learn. The hero, “OUR ESSENTIALS ARE HERE”, plays a video of bone broth and collagen with the line “Taste the difference with our Bone Broth Concentrate and Multi Collagen.”, and a dark ticker underneath runs the benefits the brand claims for its range. A floating “Rewards” button sits bottom left; further down, the homepage sums up its subscription as “15% off every month”, free shipping and “Pause or cancel anytime”, while plans on the products read “15% for 3 months, then 20% thereafter”. On the phone a cookie notice offered Accept or Preferences, with no refusal, so it was hidden for the capture. Its 29 products sit in a tight band, £16.99 to £40.99, typically £30.99. Loox collects photo reviews, and Recharge, Klaviyo and Gorgias run the rest.
Your move: a discount that rises after the third delivery gives subscribers a reason to stay past the point where most cancel. Say it in the plan name, as Planet Paleo does. Open planetpaleo.co
Australia
Nu Harvest
Nu Harvest, whose store sits at nakedharvestsupplements.com, used its hero for a giveaway: “WIN A LUXURY WHITSUNDAYS HOLIDAY”, plus a $2000 flight voucher, co-branded with Whitsunday Holiday Rentals, and “ALL ORDERS THIS WEEK GO IN THE DRAW TO WIN” above a “SHOP TO WIN” button. Below it the brand names its customer: “For women who want to feel confident in their bodies. Starting with what they put in them.” The menu runs Shop All, Bundles, Best Sellers and Blog, with an “NH CO LOGIN” button, and the footer links a Nu Harvest mobile app. Bundles carry much of its range: 35 of its 81 listings are bundles, samples, gifts and merchandise, and its 46 single products are typically A$49 (A$31 to A$69); none of the 10 we sampled could be bought on subscription. Messages go out through Klaviyo and Attentive, reviews through Yotpo and support through Gorgias, and Afterpay is on offer.
Your move: a prize draw that every order enters rewards buying this week without cutting the price. Nu Harvest kept its prices and promoted the holiday instead. Open nakedharvestsupplements.com
Macro Mike
Macro Mike went all in on Halloween: “HALLOWEEN FAVOURITES ARE BACK + SOME NEWBIES LIMITED TIME ONLY” over themed baking mixes and almond proteins, while the top bar announced “Halloween Sale Ending Soon – Up To 50% Off!” and free shipping over $99, “Limited Time Only”. A ticker repeats Australian Made, High Protein, “EST. 2016” and Gluten & Dairy Free, then one number fills the next screen: “40,000+ Verified five star reviews”, with a “See why” button. It is the second-largest catalogue here, 108 single products once bundles, sample packs and boxes are set aside, typically A$54.95 (A$2.95 to A$94.95), and 39 of them showed a reduced price. Its feed also lists flavours made with Kellogg’s, Golden Gaytime and Streets. Its stack: Yotpo and Trustpilot, Klaviyo, Gorgias, and both Afterpay and Klarna.
Your move: let one big review number have a screen to itself, with a button to read the reviews, instead of shrinking it into a star row under the hero. Open macromike.com.au
Nutra Naturals
Nutra Naturals still trades from nutraorganics.com.au, and its homepage explains the new name: “Our name is changing, but our roots are not.” The top bar ran a live countdown to the end of a gift offer, “FREE CHICKEN CONCENTRATE Valued at $36.95. Orders $120+”, and the hero sold a “LIMITED EDITION Hair Reset Bundle” co-branded with Bondi Boost and tagged “Only 250 available”. A “MYSTERY OFFER” tab hangs on the right edge, and a strip lists Australian Owned, Natural + Organic, Family Friendly, Science Backed and Easy & Delicious. The menu gives Value Savers and Bundle & Save their own entries. Bone broths, collagen, gummies, greens and protein make up its 59 products, typically A$39.95 (A$22.95 to A$99.95). Yotpo and Trustpilot, Klaviyo, Gorgias and Algolia search load on the page, with Afterpay and Klarna for split payments. Nothing we measured outweighed its 8.5 MB homepage, which needed 12.9 seconds to complete the first screen on our slowed phone.
Your move: when you rename the brand, say so on the homepage in one line. Returning customers who see an unfamiliar logo then know they are in the right shop. Open nutraorganics.com.au
ATP Science
ATP Science ran different hero slides on its two screens under one headline formula, “COLLAGEN MADE FOR MOVEMENT” on the computer and “COLLAGEN MADE FOR PERFORMANCE” on the phone, each beside a tub, a column of feature boxes and the logos of the branded collagen ingredients it uses. One of the phone’s boxes reads “HASTA CERTIFIED”, and “HASTA Certified” is also a shop-by category in the menu. Under the hero three columns end with “Australian Made” and a line that its products are “produced in our state of the art Brisbane facility”. 30 of its 75 products were reduced on the day, typically A$39.95 (from A$3 for a single sachet to A$112), and some of its subscription plans state a “min. 3 charge commitment”. Okendo and Stamped carry its reviews; Recharge, Klaviyo, Gorgias and Afterpay complete the set. At 2.5 MB it served the leanest homepage of the 21, and finished its first screen in 7.2 seconds.
Your move: if a certification is why some customers choose you, make it a filter in the menu as well as a badge, so they can see everything that carries it in one list. Open atpscience.com.au
Bare Blends
Bare Blends makes its whole hero a subscription explainer. “Customise your 90-day bundle.” is followed by three numbered steps (start with any three proteins, add more, review or swap before each delivery), and a card on the right shows an example order of three proteins delivered “every 3 months” for $203.37 instead of $225.97, under a tag reading “Your discount grows” from 10% to 15% to 20%. A line underneath says shoppers can “Swap, skip, pause or cancel before your next order processes.”, and the top bar offered a free Bare Glow with new subscriptions until 31 October. At A$74.99 its typical product is the dearest in the Australian group (A$29.99 to A$99.99). The page loads Yotpo, Recharge and Klaviyo.
Your move: show a worked example with a real basket total. One sample order, $225.97 struck through and $203.37 beside it, explains a growing discount faster than a paragraph of terms. Open bareblends.com.au
Teelixir
Teelixir is the other store here, with Nu Harvest, that had no subscription plan on any product we sampled, and its homepage feels closer to an apothecary than to a sports brand. The hero is a single tub of Meshima mushroom in a mossy forest, with no headline and no button; the menu has three items, Shop Range, TLXR and Learn; and the top bar starts with “Become a Wholesaler” and ends with an “Australia (AUD $)” switcher. Two tabs hang on the left edge, Reviews and “Share The Teelixir Love”, above a gift icon with a “2” badge and a “Send us a message” button, and the phone moves straight on to “DISCOVER DELICIOUS FUNCTIONAL LATTES”. Its 39 products are typically A$40, from A$4 for a single latte sachet to A$110 for a shiitake extract. Judge.me and Loox gather reviews, Smile runs the rewards, and Klaviyo and Gorgias handle email and help.
Your move: a hero with no words leaves first-time visitors to guess what to do. One line and one button would turn the forest photo into a starting point. Open teelixir.com.au
Vida Glow
Vida Glow was already selling Christmas in October. Its hero, under “SCIENTIFICALLY BACKED GIFTING”, reads “Unwrap your best skin yet.” and “New limited edition gifts & bundles have landed.”, with a model holding a pink gift box and a single “SHOP HOLIDAY” link; the phone repeats the headline in its top bar. On the computer the black top bar promotes “SUBSCRIBE & SAVE | GET UP TO 20% OFF + A FREE GIFT” instead, and the menu runs Shop, Offers, Discover, Reviews, Journal and Loyalty. Marine collagen powders, sachets and capsules make up its 23 products, typically A$70 (A$30 to A$140), the second-highest in the Australian group. A “Need help?” chat button sits in the corner, and Yotpo, Recharge, Klaviyo, Gorgias and Afterpay load on the page.
Your move: southern-hemisphere stores can open the gift season early. By mid-October Vida Glow had its holiday boxes in the hero and a free gift on every new subscription. Open ausnz.vidaglow.com
The 21 in one table: prices, subscriptions, reviews and load time
| Store | Sells to | Typical product, smallest size (low–high) | Subscription plans on the products sampled | Review app | Throttled-phone load |
|---|---|---|---|---|---|
| Bloom Nutrition | US | $29.99 ($9.99–$54.99) | 10 of 10, mostly 15% off | Okendo | 14.2 s |
| Momentous | US | $39.99 ($2.99–$109.99) | 9 of 10, 25% off | Okendo, Junip | 11.1 s |
| Nuun | US | $7.49 ($7.49–$23.99) | 8 of 8, 15% off | Yotpo | 3.9 s |
| Four Sigmatic | US | $20 ($8–$70) | 9 of 10, mostly 30% off | Yotpo, Trustpilot | 10.9 s |
| Vital Proteins | US | $29.99 ($7–$59) | 8 of 10, 15% off | — | 13.6 s |
| MaryRuth’s | US | $24.95 ($10.98–$74.99) | 10 of 10, 10% off | Okendo, Judge.me | No reading |
| Needed | US | $49.99 ($21.99–$121) | 10 of 10, mostly 10% off | Okendo, Yotpo | 5.0 s |
| Vivo Life | UK | £22.50 (£2.95–£47.99) | 9 of 10, 25% off | Yotpo, Trustpilot | 2.6 s |
| Bare Biology | UK | £32.95 (£21.95–£51.95) | 10 of 10, 15% off | Okendo, Trustpilot | 16.6 s |
| Ancient + Brave | UK | £32 (£12–£52) | 8 of 10, 20% off | Yotpo, Trustpilot | 4.9 s |
| Together Health | UK | £12.49 (£7.49–£27.99) | 10 of 10, 10% off | Trustpilot | 4.9 s |
| Vegums | UK | £15 (£10–£20) | 9 of 10, mostly 20% off | Okendo | 5.7 s |
| Veloforte | UK | £8.99 (£3–£27.99) | 9 of 10, 15% off | Okendo | 5.0 s |
| Planet Paleo | UK | £30.99 (£16.99–£40.99) | 10 of 10, 15% off | Loox | 10.2 s |
| Nu Harvest | Australia | A$49 (A$31–A$69) | none of 10 | Yotpo | 7.6 s |
| Macro Mike | Australia | A$54.95 (A$2.95–A$94.95) | 5 of 10, mostly 20% off | Yotpo, Trustpilot | 7.8 s |
| Nutra Naturals | Australia | A$39.95 (A$22.95–A$99.95) | 9 of 10, 15% off | Yotpo, Trustpilot | 12.9 s |
| ATP Science | Australia | A$39.95 (A$3–A$112) | 4 of 10, 15% off | Okendo, Stamped | 7.2 s |
| Bare Blends | Australia | A$74.99 (A$29.99–A$99.99) | 9 of 10, 10% off | Yotpo | 13.8 s |
| Teelixir | Australia | A$40 (A$4–A$110) | none of 10 | Judge.me, Loox | 5.9 s |
| Vida Glow | Australia | A$70 (A$30–A$140) | 9 of 10, 15% off | Yotpo | 11.5 s |
Who is missing from this list, and why
Some familiar supplement names are absent by design. We found no Shopify storefront on 20 October 2026 at AG1, Form Nutrition, Science in Sport, Bulk, JSHealth Vitamins, Dirtea, Indigo Herbs, The Protein Works, The Collagen Co or Bondi Protein Co. LMNT, Cymbiotika, Liquid I.V., Absolute Collagen and Precision Fuel & Hydration carry Shopify code but run custom storefronts whose product data was not public, so they could not be priced the way the others were. Happy Way, Nuzest and Botanika Blends ignored the Australian country we set and priced in another currency, Muscle Nation, Feel and Dr.Vegan showed US dollars rather than their own market’s money, and Faction Labs redirected us to a regional page that read “We’ll be back soon!”; none of them would show the storefront its local customers get. We also kept the list to everyday nutrition, so any store whose own product list includes weight-management, fat-burning or “metabolism” products, GLP-1 support products, nootropics, testosterone formulas or CBD was set aside. That rule removed 22 stores that otherwise qualified, including one whose homepage hero promoted a protein that its own product page describes as thermogenic. Pet supplements, drinks sold in cans and skincare are covered by other showcases in this series.
How the 21 were found, priced and timed
- Who qualified: 80 supplement and nutrition brands were checked (21 American, 30 British, 29 Australian). To count, a brand’s homepage source had to include the markup Shopify adds to every store it runs, and its prices had to be in the visitor’s own currency; seven per country were kept, spread across vitamins, protein, greens, collagen, hydration, gummies and mushrooms, after the exclusions above.
- Capture: on 20 October 2026, in a headless Chrome browser, the desktop window measured 1,280 pixels across and the phone 390, and each market’s country and currency were stored in cookies before the page loaded. Where a cookie banner offered a refusal we refused, and newsletter pop-ups were dismissed with their own “No thanks” or close buttons. Together Health’s and Planet Paleo’s cookie notices offered no refusal, so they were hidden for the capture, never accepted. Several stores were captured a second time because a pop-up faded in late or the first page load failed.
- Prices: all pages of each store’s public product feed, keeping only the supplements themselves. Bundles, kits, stacks, plans, samples, travel packs, gift cards, free gifts, canned and bottled drinks, and merchandise such as shakers, scoops and apparel were set aside. Each product counts once, at its smallest size, so a three-month or six-month tub of the same formula does not inflate the figure, and the typical price is the median across products. Sale prices count as listed on the day; 39 of Macro Mike’s products and 30 of ATP Science’s were reduced.
- Subscriptions: for each store we took 10 products spread from its cheapest to its dearest and read Shopify’s own product data for subscription plans, their delivery intervals and their discount. The table shows how many of the 10 had a plan, and the discount most of those plans gave.
- Speed: Largest Contentful Paint, meaning how long the biggest element in view takes to appear, taking the better of two empty-cache loads on an emulated Android phone whose processor was slowed fourfold and whose connection was held at 1.6 Mbps. A typical phone on 4G would be much quicker, so use the numbers to rank these stores against each other rather than to predict your own. The tests ran on 20 and 21 October 2026; MaryRuth’s loaded in all four of its runs but never reported this measurement, so it has no reading.
- Apps: taken from the homepage source alone, so a tool that is added further along, on product or basket pages or at checkout, is missed.
- Claims: we describe the stores, not the products. Any health, testing or certification wording above is quoted from the brand; we did not test products or verify certificates, and nothing here is medical advice.
Selling supplements on Shopify: what to borrow
The strongest stores in this group win the second order while the first one is still in the post: a subscription price on the product page, a discount that rises or a gift that arrives with box two, and a quiz or routine builder that turns a browser into someone with a plan. Getting those programmes to pay off is retention work, and it is what our subscription optimization service for Shopify brands is for, from how plans and discount ladders are set up to what happens when a subscriber tries to cancel. Between deliveries the job moves to the inbox and the phone, which our email and SMS marketing for Shopify stores takes on. And if you are choosing a team for a build or a replatform, our comparison of the Shopify Plus agencies that work with supplement brands sets them side by side on their own case studies.
