Most “best Shopify store” lists are screenshots someone collected once and never checked again. This one shows its working. On 10 October 2026 we confirmed from each store’s own code that it runs on Shopify, captured its homepage on a desktop screen and on a phone with the store set to its home market, read the prices in its public catalogue, noted the apps it loads for paying, reviews and email, and timed how long its main content took to appear on a throttled mid-range phone. Twenty-one jewelry brands made the list: seven from the United States, seven from the United Kingdom and seven from Australia. Some famous names did not, because they are not on Shopify; they are listed near the end.
What 21 jewelry stores have in common
- Klaviyo is close to universal. It loads on 19 of the 21 homepages. Five stores also run Attentive for text messages, and Mejuri uses Postscript.
- The strip above the logo does the selling. Six stores use it for a free-delivery threshold and six for a sign-up or first-order discount. Edge of Ember leads it with its review count, and By Charlotte with the shops where you can collect an order.
- The shop is never far away. Eight stores link to a store finder, a shop visit or an appointment from the header, from Kinn’s “Visit Us” to Natasha Schweitzer’s “Book an Appointment”.
- Pay-later is common, not universal. Klarna appears on 11 stores and Afterpay on 8; Clearpay, Afterpay’s UK name, on 3. Five show no pay-later option on the homepage, including Ring Concierge, whose median catalogue price is $2,472.
- Search is out in the open. At least seven stores show a search box on desktop rather than hiding it behind an icon, four keep it open on the phone, and eleven load Gorgias live chat.
- Most of them are slow on a slow phone. In our throttled test the typical store took 14.8 seconds to show its main content and loaded 5.4 MB. Only five got there in under 10 seconds: Tatty Devine was quickest at 3.5 seconds, followed by Lucy Folk, Missoma, Mejuri and By Charlotte. The number of files a homepage pulls in varies just as widely: 119 for Mejuri, 593 for Astrid & Miyu.
United States
Mejuri
The fine and demi-fine jewelry brand opens with a story told in numbers rather than a product: its “Salmon Gold” line, with the acres of habitat restored and kilograms of recovered gold printed over the hero image. The header keeps a store finder and search beside the basket, a top bar points to jewelry under $200, and on the phone the top bar offers piercing appointments with a booking link. Its public catalogue is hidden, so there is no price spread. It runs Klarna, Yotpo reviews, and Klaviyo with Postscript for email and text.
What to borrow: a sourcing claim backed with figures does more work above the fold than another lifestyle photograph, and an appointment link in the top bar turns the website into a way into the shops. Visit mejuri.com
Gorjana
Layering jewelry with a median catalogue price of $68, from $30 to $5,990 for its fine pieces. “Find a Store Near You” sits above everything else on the page, and the October banner gives half the price of its Pink Collection to breast cancer research. On the phone, an app banner with the store’s rating comes first. It runs Okendo reviews and Rise.ai store credit.
What to borrow: a store finder above the navigation tells a browsing shopper the brand can be tried on in person, and an app banner shown only on phones asks returning buyers to install without cluttering the desktop page. Visit gorjana.com
Ring Concierge
Engagement rings, bridal and fine jewelry designed in New York, with a median catalogue price of $2,472 and pieces up to $124,705. The hero sells the tennis collection with “Made to be worn”, and a row of category tiles sits directly beneath it. The desktop top bar offers $100 off for signing up; the phone’s top bar says “Over 30,000 sold” instead. No pay-later option shows on the homepage. It runs Yotpo reviews, LoyaltyLion, Attentive and Gorgias chat.
What to borrow: a sales count in the phone’s top bar is social proof in the smallest space on the page; and at these prices, testing a finance option on the homepage is worth a look. Visit ringconcierge.com
Kinn
Solid 14k gold and sterling silver, with a median catalogue price of $1,920. The top bar runs a giveaway, a chance to win a $2,900 tennis bracelet with $100 off a next purchase, and the menu carries “Visit Us”, “Bridal” and a journal alongside the shop. It is the only store here offering both Afterpay and Affirm, with Junip reviews, Gorgias chat and Rebuy recommendations.
What to borrow: a giveaway in the top bar collects emails from browsers not ready to buy a four-figure piece, and two finance providers give buyers a choice at checkout. Visit kinnstudio.com
BaubleBar
Fun, personalised and fan jewelry with a median catalogue price of $75. The desktop and phone heroes differ: desktop leads with a fall edit of beaded layers, the phone with gift-ready craft kits from its kids’ line, under a top bar about its NFL collection. Menus include “Custom”, “Kids” and “Fan Shop”, and the desktop top bar tells a shopper how much more to spend for free shipping. It runs Junip reviews, Nosto and two loyalty tools.
What to borrow: a different hero on the phone, aimed at the gift buyer scrolling on the sofa, rather than a shrunken copy of the desktop banner. Visit baublebar.com
Aurate
Gold jewelry, vermeil and lab-grown diamonds, with a median catalogue price of $1,498. Its top bar is the most urgent on this list: 20% off with a code and a live countdown timer, with “Lifetime Warranty” on its own strip directly below. A US region switcher sits beside it, and tennis jewelry has its own menu item. It runs Klarna, Okendo reviews, Attentive and Gorgias.
What to borrow: pairing an offer with a guarantee in the next line answers the “is it worth it” question before it is asked. Visit auratenewyork.com
Pura Vida
The friendship-bracelet brand has the lowest prices here, a median of $18. Free shipping over $50 runs across the top, the hero is a sale of up to 60% off, and the menu gives a whole item each to “Create Your Own” and a “Bracelet Club” membership. It runs Afterpay, Judge.me reviews, Yotpo Loyalty and Attentive.
What to borrow: for a low-price, high-repeat product, a club in the main menu turns one order into a habit. Visit puravidabracelets.com
United Kingdom
Missoma
Gold, silver and solid gold jewellery with a median catalogue price of £115, from £45 to £3,395. The search box is always open beneath the logo, on desktop and on the phone, and a “Which T-Bar Are You?” carousel steers browsers toward one product family. A sign-up offer and a banner for its advent calendars sit above both. It runs Klarna.
What to borrow: for a catalogue this size an open search box earns its space, and a “which one are you” row is a cheap product finder that works on a phone. Visit missoma.com
Astrid & Miyu
Jewellery designed in London, with the busiest header on this list: “Stores & Experiences”, “Book an Appointment” and its app in the top row, piercing jewellery and bespoke work in the second, and an open search box. The hero sells its 2026 advent calendars at up to 55% off with a “sold out” badge on one of them, and the phone’s top bar tells shoppers how far they are from free next-day delivery. It runs Klarna, Okendo and Yotpo, Attentive, Gorgias and Klevu search.
What to borrow: a “sold out” badge on one option is honest urgency for the rest, and a running total toward free delivery raises the basket without a discount. Visit astridandmiyu.com
Daisy London
Everyday jewellery with a median catalogue price of £149. The top bar lists three promises side by side, free UK delivery over £95, free UK returns and luxury packaging, and the hero is a creator collaboration, “Polly Newman × Daisy”, followed by a row of “Polly’s Picks”. It runs Klarna, Yotpo and Trustpilot, Gorgias and Klaviyo.
What to borrow: a collaboration works hardest when the creator’s own picks follow straight after, so her audience lands on products, not just a campaign. Visit daisyjewellery.com
Edge of Ember
Fine jewellery “good to people and the planet”, in its own words, with a median catalogue price of £125. The first thing in its top bar is a review count, 6,427, before free shipping over £75 and 10% off a first order, and on the phone the review count is the only thing up there. The hero is another creator collaboration, with Lily Pebbles, and solid gold and diamonds have their own menu item. It runs Klarna, Judge.me and Trustpilot, and Gorgias.
What to borrow: when the review count is high, put it first; on a phone it is the one line worth keeping. Visit edgeofember.com
Tatty Devine
Handmade acrylic jewellery from a British independent founded in 1999. The utility bar carries “Events”, “Rewards” and “Become a Stockist”, and the menu adds “Personalised”, “Collaborations” and an archive. The hero is seasonal, “Spooky Season” Halloween jewellery, with “Recycled” and “New” badges on the products below. It runs Clearpay and Klarna, Okendo reviews, LoyaltyLion and Searchanise.
What to borrow: a “Become a Stockist” link in the utility bar quietly turns the consumer site into a wholesale lead source. Visit tattydevine.com
Orelia
Affordable gold and silver jewellery designed in-house, with a median catalogue price of £35. Two top bars run two offers, a week of 25% off for keyworkers and 15% off for subscribing, above an open search box. The hero leads with a product property rather than a mood: “Waterproof Jewellery”, which also has its own menu item next to “Luxe”, “Vintage” and new custom necklaces. It offers three pay-later options, Afterpay, Clearpay and Klarna, with Judge.me, Gorgias, Attentive and Klevu.
What to borrow: leading with “waterproof” answers the first worry about affordable gold-tone jewellery, that it will tarnish, before the shopper raises it. Visit orelia.co.uk
Muru
Meaningful and symbolic jewellery from London, with a median catalogue price of £62. “Meanings” has its own menu item, the hero says “Tell Your Story”, and a three-part strip under it covers meaning, worldwide delivery and fair pricing. A sign-up offer and a currency switcher sit in the top bar. It runs Afterpay, Clearpay and Klarna, with Reviews.io.
What to borrow: a menu item for what the pieces mean gives gift buyers a way to shop by sentiment instead of by product type. Visit murujewellery.com
Australia
Lovisa
Fast-fashion jewellery with the lowest prices in Australia here, a median of A$32.99 in its catalogue. Under the navigation, four offer tiles run side by side, an advent calendar waitlist, two Halloween pieces for $25, and two buy-one-get-one-half-price deals, above a “Nothing over $10” mid-season sale. A store finder and an app banner sit in the header, the search box is open on both screens, and piercing has its own menu item. It runs Afterpay and Klarna, Okendo, Gorgias and Klaviyo.
What to borrow: a row of small offer tiles lets one homepage serve four different shopping intents without a carousel that hides three of them. Visit lovisa.com.au
Sarah & Sebastian
Fine jewellery with a wide price ladder: a median of A$890 across its catalogue, from A$50 to A$116,400. The homepage is almost all photography, a single collection story and a wordmark, but the main menu carries the two things a high-ticket buyer looks for, “Book Appointment” and “Engagement & Bridal”. It runs Klarna and Klaviyo.
What to borrow: when the typical order runs into the hundreds or thousands, an appointment link in the main menu is worth more than a discount banner. Visit sarahandsebastian.com
By Charlotte
Silver and gold jewellery with a median of A$1,299 across the first part of its catalogue. Its top bar names the three shops where online orders can be collected, Paddington, Emporium and Robina, beside buttons for its engagement concierge and piercing studios. The desktop hero sells 9k solid gold rings set with lab-grown diamonds, and an “I’m looking for…” assistant floats over the product row. It runs Afterpay, Okendo, Gorgias and Searchspring.
What to borrow: naming the actual pickup locations is more convincing than a generic “click and collect available”. Visit bycharlotte.com.au
Bianc
A fashion-led jewellery label focused on clean lines, with a median catalogue price of A$169. The hero splits in two, “Back in Stock” beside “New Arrivals”, and the section below repeats the message: “The Best-Sellers Are Back”. The menu is short, with edits and a gift guide. It runs Afterpay and Klaviyo.
What to borrow: “back in stock” is a headline in its own right; customers who missed out the first time are the warmest audience a store has. Visit bianc.com.au
Natasha Schweitzer
An Australian fine jewellery house with the highest median price on this list, A$4,990. Instead of a discount, its homepage offers a gift: a complimentary small diamond with any piece from its personalised signet collection, and the product cards below show “from” prices. “Book an Appointment” and “Engagement & Bridal” are in the main menu, and express shipping is free on orders over A$500. No pay-later option shows on the homepage.
What to borrow: at the top end, a gift with purchase protects the price in a way a percentage off does not. Visit natashaschweitzer.com
Arms of Eve
Stackable jewellery, accessories and clothing, with a median catalogue price of A$89. The top bar changes with the screen: free shipping over A$79 on desktop, “Stack now, pay later, Afterpay available” on the phone. Gifting, clothing and a sale have their own menu items, an email bar invites visitors to “join the tribe”, and a chat greeting opens on arrival. It runs Afterpay, Okendo and Searchspring.
What to borrow: putting pay-later in the phone’s top bar meets the shopper who is most likely to be weighing the price on a small screen. Visit armsofeve.com
Lucy Folk
A contemporary lifestyle brand making handcrafted jewellery and Italian-made eyewear, with a median catalogue price of A$1,800. The homepage is the most editorial here: a full-width photograph, a four-item menu that includes “Bespoke” and “Tribute”, and a single “Discover Icons” link. No pay-later option shows on the homepage; it runs Klaviyo and live chat.
What to borrow: an art-directed homepage with one clear next step can suit a brand whose buyers already know it; for newer brands, it is worth testing against a page that shows product sooner. Visit lucyfolk.com
All 21 stores at a glance
| Store | Market | Median price (range) | Pay later | Reviews | Main content on a slow phone |
|---|---|---|---|---|---|
| Mejuri | US | Catalogue hidden | Klarna | Yotpo | 8.8 s |
| Gorjana | US | $68 ($30–$5,990) | — | Okendo | 15.1 s |
| Ring Concierge | US | $2,472 ($98–$124,705) | — | Yotpo | 10.0 s |
| Kinn | US | $1,920 ($25–$236,850) | Afterpay, Affirm | Junip | 14.8 s |
| BaubleBar | US | $75 ($10–$128) | — | Junip | 31.8 s |
| Aurate | US | $1,498 ($18–$6,827) | Klarna | Okendo | 17.8 s |
| Pura Vida | US | $18 ($1.80–$150) | Afterpay | Judge.me | 26.4 s |
| Missoma | UK | £115 (£45–£3,395) | Klarna | — | 8.5 s |
| Astrid & Miyu | UK | Not shown in GBP to us | Klarna | Okendo, Yotpo | 11.5 s |
| Daisy London | UK | £149 (£25–£763) | Klarna | Yotpo, Trustpilot | 21.9 s |
| Edge of Ember | UK | £125 (£10–£1,950) | Klarna | Judge.me, Trustpilot | 12.9 s |
| Tatty Devine | UK | Not shown in GBP to us | Clearpay, Klarna | Okendo | 3.5 s |
| Orelia | UK | £35 (£3–£120) | Afterpay, Clearpay, Klarna | Judge.me | 35.9 s |
| Muru | UK | £62 (£25–£143) | Afterpay, Clearpay, Klarna | Reviews.io | 11.2 s |
| Lovisa | AU | A$32.99 (A$3–A$79.99) | Afterpay, Klarna | Okendo | 18.9 s |
| Sarah & Sebastian | AU | A$890 (A$50–A$116,400) | Klarna | — | 18.1 s |
| By Charlotte | AU | A$1,299 (A$79–A$10,499) | Afterpay | Okendo | 9.0 s |
| Bianc | AU | A$169 (A$31.60–A$800) | Afterpay | — | 54.2 s |
| Natasha Schweitzer | AU | A$4,990 (A$50–A$40,000) | — | — | 10.6 s |
| Arms of Eve | AU | A$89 (A$9–A$210) | Afterpay | Okendo | No reading |
| Lucy Folk | AU | A$1,800 (A$25–A$53,000) | — | — | 8.0 s |
Famous jewelry brands that are not on Shopify
Several names that appear on other “Shopify jewelry store” lists did not pass the first check on 10 October 2026: Monica Vinader, Kendra Scott, Catbird and Brilliant Earth showed no Shopify code on their homepages. Stores change platforms, so a list that is never re-checked drifts out of date.
How we checked
- On Shopify: Shopify’s own code on the store’s homepage, fetched on 10 October 2026. Thirty-three of the 44 jewelry stores we checked passed; we chose 21, seven per market.
- Screenshots: a 1,280-pixel desktop view and a 390-pixel phone view, taken from our own test browser with the store’s market set to its home country, and cookie, sign-up and region pop-ups closed where we could (we chose “decline” where offered).
- Prices: the store’s public catalogue in its home currency. The median and range cover up to the first 250 products, so a large catalogue may run higher or lower overall.
- Apps: scripts loaded on the homepage only. An app that loads elsewhere on the site, such as on product pages, will not show here, so a dash means “not on the homepage”, not “never used”.
- Speed: our own test, not Google’s: each homepage loaded twice from a cold cache on an emulated mid-range phone with a 4× slower processor and a 1.6 Mbps connection, the faster run kept. The table shows the moment the largest piece of content appeared. Arms of Eve loaded but never reported that moment in either run, so its row reads “No reading”. Real shoppers on fast connections will see quicker loads; the value is in the comparison.
Building a jewelry store like these
The patterns repeat across all three markets: one clear story, drop or offer above the fold; a top bar that earns its line; search and a store or appointment link in the header; pay-later at the price points that need it; and reviews close to the product. For fine jewelers, credentials belong on the product page too: American Gem Society membership, where a jeweler holds it, earns more next to the price than in the footer. Our Shopify jewelry agency page shows how we build these stores, and if you are still choosing who should build yours, the jewelry agency comparison sets five agencies side by side.
