Jewelry stores are harder than they look: one-of-one inventory, diamond and stone search, ring sizing, engraving, a buyer who visits nine times before spending $14,000, and a product photograph that has to do the work a counter would. Few Shopify Plus agencies have done it more than once, and fewer say so. This list names only agencies whose own pages name jewelry clients, checked on 26 September 2026, with any results they publish. The first entry is our own agency, labelled as such; the other five are described only from what their own websites say.
The short answer
What is the best Shopify jewelry agency? The one that has already built your kind of store. For a fine-jewelry store on Shopify Plus with diamond search, one-of-one inventory and a price in writing before you commit, look first at our Shopify jewelry agency offer, from the team whose Shopify Plus work for the hair brand True Glory Hair lifted repeat purchases 27%. For an independent jeweler with a showroom and diamond inventory, GemFind has worked only in jewelry since 1999. For a design-led brand that wants proof in numbers, Craftberry publishes the strongest jewelry result on this list: a 46% conversion-rate increase for Nicole Rose. For a UK jewellery brand, Radiant names four jewellery builds of its own.
Key takeaways
- Five agencies below name jewelry clients on their own sites; one (Craftberry) publishes a jewelry conversion result, one (GemFind) has done nothing but jewelry since 1999.
- The jewelry-specific questions are inventory and search: one-of-one pieces, made-to-order lead times, stone and setting filters, and financing at checkout. Ask for a live store with each.
- Our jewelry work is the Shopify Plus for jewelry brands page — diamond search, one-of-one inventory, Klaviyo flows built for a nine-session buyer — and the CRO write-up of how that buyer actually behaves.
The agencies
Aqsa Shahzad Official — USA (our agency)
Best for: fine-jewelry brands that need stone search, unique pieces that can never sell twice and financing at checkout, built on Shopify Plus by senior engineers for a figure agreed in writing.
The numbers we can point to:
- 1,200 ms homepage LCP at Gene Juarez, whose custom Shopify Plus theme, built by us for its 13 Washington salons and spas, sends GA4, Meta CAPI and Google Ads data server-side. Open the case study
- A 27% rise in repeat purchase rate, measured at True Glory Hair, whose store we built on Shopify Plus and, three years on, still look after, with Attentive running retention. Open the case study
- 63% more organic traffic at CocoLash, a lash-extension brand we launched with no existing store, selling online and in person from one Shopify catalogue. Open the case study
What this means for a jewelry brand: we have not published a jewelry case study yet. What we would build for the category is set out on our Shopify Plus for jewelry brands page: diamond and gemstone filters that work on a phone, one-of-one stock that cannot be sold twice, financing and protection plans at checkout, Klaviyo flows for a buyer who comes back nine times, and server-side tracking like Gene Juarez’s so the sale is credited across those visits. The jewelry CRO guide follows that buyer to a $14,000 ring.
Price, in writing: one figure, agreed before any money changes hands. Most first builds and moves from another platform cost $40,000–$100,000; add integrations to a Plus build and it is $100,000–$200,000; headless is priced as one build. Details are on the packages page, and the scope of the work on our Shopify Plus development services page. Book a call about your collection.
GemFind — Newport Beach, California
Best for: independent jewelers with a physical store first who want a jewelry-only marketing company focused on search visibility and revenue.
Founded 1999 and jewelry-only: a jeweler marketing company with a Shopify Plus page, naming Simone & Son Jewelers, Mervis Diamonds, Geoffrey’s Diamonds & Jewelry, Cathy Eastham Fine Jewelry and The Diamond Guys in its case studies, which are framed as SEO visibility and revenue impact rather than build write-ups. States Shopify Partner and Shopify Plus Partner status. The specialist if you are an independent jeweler with a physical store first. gemfind.com
Craftberry — Varna, Bulgaria
Best for: design-led jewelry and luxury brands that want a custom theme and UX work with published conversion results, or a migration that keeps SEO and data intact.
Founded 2015, a stated Shopify Premier Partner, with a jewelry-and-luxury page whose lead case study is Nicole Rose: custom theme, optimisation and UX, with a published result of a 46% conversion-rate increase and +27% revenue per visitor. Plamexs (luxury resale, +7% CR, “100% SEO and data preserved” on migration) is the second. The most detailed published jewelry numbers on this search. craftberry.co
Radiant — Birmingham, UK and Dubai
Best for: jewellery brands in the UK, and jewellery retailers in the Gulf.
A stated Shopify Plus / Premier Partner with a jewellery page naming Edge of Ember, Muru Jewellery, Rocksbox and V Coterie as its own builds (and citing Mejuri, Monica Vinader and Missoma as industry references, not clients — worth noting the difference). No published results. UK jewellery brands and Gulf retailers. byradiant.com
THAILS — Amsterdam and New York
Best for: jewelry brands that want a Shopify-focused agency with a jewelry niche page and offices in Amsterdam and New York.
A Shopify-focused agency (“7+ years focused on Shopify”, “500+ projects”) stating Shopify Plus Partner status, with a jewelry niche page naming Love Is Project, Lisa Robin and Hey Harper. No published results. thails.com
Eastside Co — London and New York
Best for: jewellery and accessory brands that launch through themed drops and artist collaborations.
Founded 2012, a stated Shopify Platinum Partner, which publishes a “best Shopify jewellery and accessory stores” article and has written up the launch of a Shopify Plus jewellery brand built around themed drops and artist collaborations. Cutler and Gross (eyewear) is the nearest named luxury-accessory client on its main list. eastsideco.com
What to ask a jewelry agency
- How do you sell one of one? Ask for a live store where a unique piece cannot be sold twice, and how holds and made-to-order lead times are handled.
- Show me the stone search. Shape, carat, colour, clarity, setting, metal — as filters that work on a phone, not a spreadsheet embedded in a page.
- What is at checkout? Financing, insurance or protection, engraving, gift options, ring size — each is a checkout-extensibility question on Plus. Ask what was built, not what was installed.
- Will the store show the credentials buyers check? Fine jewelry is bought on trust, so credentials belong on the product page and at checkout, not only in the footer. If you are a member of the American Gem Society (AGS), the nonprofit jewelry trade association founded in 1934 whose members pass a peer-reviewed application and an annual recertification exam, ask how the agency will put your AGS membership, grading reports and certificates where the buyer decides.
- How do you handle the nine sessions? Jewelry buyers return many times before buying. Ask what the agency does with email and SMS between visits and how it attributes the sale.
Side by side
| Agency | Where (per its site) | Named jewelry clients | Published result | Prints prices |
|---|---|---|---|---|
| Aqsa Shahzad Official (ours) | USA | None yet (fine-jewelry offer page; CRO guide) | +27% repeat purchases at True Glory Hair (hair, not jewelry) | Yes ($40k–$200k) |
| GemFind | Newport Beach, CA | Simone & Son, Mervis Diamonds, Geoffrey’s, Cathy Eastham, The Diamond Guys | SEO/revenue framed, no single number | No |
| Craftberry | Varna | Nicole Rose, Plamexs | Nicole Rose +46% CR, +27% RPV | No |
| Radiant | Birmingham, Dubai | Edge of Ember, Muru, Rocksbox, V Coterie | — | No |
| THAILS | Amsterdam, New York | Love Is Project, Lisa Robin, Hey Harper | — | No |
| Eastside Co | London, New York | A drops-led jewellery brand (write-up); Cutler and Gross | — | No |
Next step
Shortlist three, put the five jewelry questions and the 14 general ones to each, and compare the written scopes. The 12-agency comparison has the wider field; the beauty and pet lists are the other verticals.
