Beauty is the category Shopify Plus was practically built for — high repeat rates, subscriptions, shade and size variants, sampling, and a checkout that has to survive a launch-day spike — and it is the category where agency portfolios are easiest to check, because beauty brands are public about who built their stores. This list names only agencies whose own pages name beauty, skincare, haircare or fragrance clients, checked on 26 September 2026, with the results they publish. Our own agency is listed first and labelled as ours; what the page says about the other nine is drawn from each agency’s own website.
Key takeaways
- Nine agencies below name beauty clients on their own sites. One (CQL) publishes a conversion number for a skincare brand; most publish logos and project types without results. Ask for the number in the first call.
- The beauty-specific questions are about repeat purchase, not launch: subscriptions, replenishment flows, shade finders and sampling. An agency that only shows you a homepage is showing you the easy half.
- Only two agencies on this page print prices. Our beauty proof is a hair brand’s repeat purchases up 27% and a lash brand’s organic traffic up 63%, both with the numbers on the case-study pages.
The agencies
Aqsa Shahzad Official — USA (our agency)
Best for: hair, lash, skincare and salon brands whose growth rests on the second order, and that want the store, the subscriptions and the retention set-up handled by the same senior people under a fixed written price.
Beauty results from our case-study pages:
- Organic traffic up 63% for CocoLash, a lash-extension seller with no store until we built one, now trading online with Subscribe & Save and in person on Shopify POS from the same catalogue. CocoLash case study
- Repeat purchase rate up 27% for True Glory Hair, the wig and hair label whose Shopify Plus store we built, with retention on Attentive and 11 new collections added for search over three years of retainer work. True Glory Hair case study
- 1,200 ms homepage LCP for Gene Juarez, a Washington group of 13 salons and spas, where the custom Shopify Plus theme puts Zenoti booking less than a second away from wherever a visitor lands. Gene Juarez case study
Why it matters to a beauty brand: all three are beauty businesses, so these are category results rather than borrowed ones. The test this page sets, the second order, is the True Glory Hair figure, and the CocoLash subscription programme is the replenishment side of it. Shade and size selection, samples, bundles and checkout preparation for a launch-day spike go into the same scope; the method is in Shopify CRO for hair and beauty brands.
Cost of a build: written down and agreed before you pay anything. We usually quote $40,000 to $100,000 to launch a beauty store or replatform one, while a Shopify Plus build that brings in integrations runs $100,000 to $200,000, with headless quoted as a single build; the packages and our Shopify Plus development services list what is included. Book a call to have your store priced.
CQL — Chicago
Best for: enterprise beauty and cosmetics brands that want the longest beauty client list on this search and a published conversion result to check.
Founded 1995, a stated Shopify Platinum Partner, with the longest beauty client list on this search: e.l.f. Beauty, ColourPop, Tarte Cosmetics, KEYS Soulcare, JLo Beauty, Well People, Kind Science, Meaningful Beauty, Saje and Makeup Geek among the Shopify brands it names, and a Paula’s Choice case study with a published result — a 53.6% increase in conversion rate, a 7.8% reduction in abandoned carts and a 62.5% decrease in abandoned checkouts. Enterprise scale and enterprise process. cqlcorp.com
wecanfly — Wrocław, Poland
Best for: European cosmetics brands moving to Shopify or Shopify Plus from WooCommerce, Amazon or another platform.
A Shopify-only agency stating Shopify Premier Partner status, with a dedicated beauty page naming L’Occitane (migration to Shopify Plus), Glov (WooCommerce to Shopify), Bulk Homme, GYA Labs (Amazon to Shopify) and Phytoceutics as case studies, and Eveline Cosmetics, Cosmoss, Durex and Scholl among its logos; it claims “10+ stores for the cosmetic industry” and 200+ implementations. No published results per brand. The European option with the largest beauty portfolio. wecanflyagency.com
Netalico — New York and five other US offices
Best for: US haircare, skincare and cosmetics brands that want a Plus Premier partner and a printed price for a new build.
A stated Shopify Plus Premier Partner with a beauty-and-cosmetics page naming Silverist (haircare — a new build the page prices at “$19k flat rate build + pre-paid hours package”, one of the rare printed prices in this market), Evanhealy (skincare) and Petite n Pretty (cosmetics). No results published. netalico.com
Radiant — Birmingham, UK and Dubai
Best for: UK skincare and fragrance brands, and beauty brands selling into the Gulf.
A stated Shopify Premier Partner, founded 2018, whose portfolio includes Tropic Skincare and KAYALI (fragrance) alongside Sillo and VOSS; a Pai Skincare testimonial sits on its jewellery page. UK-led, with a Dubai office for Gulf brands. byradiant.com
Eastside Co — London and New York
Best for: established skincare and collagen brands that want a Platinum partner with offices in both London and New York.
Founded 2012, a stated Shopify Platinum Partner, naming REN Skincare and Gold Collagen among a client list that also includes DJI, Cutler and Gross and F1 Authentics. Enterprise beauty with a Manhattan office for US brands. eastsideco.com
Barrel — New York
Best for: skincare brands that also sell through grocery or mass retail and want an agency grounded in consumer packaged goods.
Founded 2009, a stated Shopify Platinum Partner, best known for CPG but naming OneSkin and The Outset — two skincare brands — in its case-study index alongside McCormick, Once Upon A Farm and Waterloo. If your beauty brand also sells through grocery or mass retail, this is the crossover profile. barrelny.com
Swanky — Exeter, UK
Best for: fragrance and prestige brands that want design-led work and sell into Australia as well as Europe.
Founded 2010, a stated Shopify Platinum Partner, with Initio Parfums Privés (fragrance) and FutureYou Cambridge (supplements) in a design-led portfolio that also includes bond-eye swim and Eden Project. The fit for a fragrance or prestige brand selling into Europe and Australia. swankyagency.com
ConversionEX — Los Angeles and Miami
Best for: DTC skincare brands whose problem is retention through Shopify and Klaviyo rather than the store build.
A Shopify and Klaviyo growth agency stating Shopify Partner status, whose case studies are published by category rather than brand — “premium skincare (DTC)” is the first of them — with a note on how it reports numbers. The choice if your beauty problem is retention rather than the build. conversionex.com
Craftberry — Varna, Bulgaria
Best for: dermocosmetics and skincare brands migrating platforms or adding countries and languages.
Founded 2015, a stated Shopify Premier Partner, with a beauty article naming its Biotrade (dermocosmetics; migration and internationalisation, +12% average order value, “0% data loss”) and Doctor Mi (dermatologist-founded German skincare; bilingual custom storefront) projects. Note: Craftberry’s site mentions New York, but its own jewelry page places the agency in Varna, Bulgaria, which is the address we use here. craftberry.co
What to ask a beauty agency
- Show me the second order. A beauty store lives on replenishment. Ask for a live store where subscriptions, replenishment reminders and win-back flows are running, and what share of revenue is repeat.
- Show me the shade finder. Variant-heavy catalogues break generic themes. Ask how the agency handles shade and size selection, swatches, samples and bundles on Plus.
- What happened on launch day? A drop or an influencer moment is the stress test. Ask for a store that took a spike and what was done to the checkout beforehand.
- What is the number? One agency on this page publishes a conversion result; the rest publish logos. Ask each for one beauty number and its source.
Side by side
| Agency | Where (per its site) | Named beauty clients | Published beauty result | Prints prices |
|---|---|---|---|---|
| Aqsa Shahzad Official (ours) | USA | True Glory Hair, CocoLash, Gene Juarez | True Glory Hair +27% repeat purchases; CocoLash +63% organic | Yes ($40k–$200k) |
| CQL | Chicago | e.l.f., ColourPop, Tarte, KEYS Soulcare, JLo Beauty, Well People, Makeup Geek… | Paula’s Choice +53.6% CR | No |
| wecanfly | Wrocław | L’Occitane, Glov, Bulk Homme, GYA Labs, Eveline, Cosmoss | — | No |
| Netalico | New York +5 | Silverist, Evanhealy, Petite n Pretty | — | One project ($19k) |
| Radiant | Birmingham, Dubai | Tropic Skincare, KAYALI | — | No |
| Eastside Co | London, New York | REN Skincare, Gold Collagen | — | No |
| Barrel | New York | OneSkin, The Outset | — | No |
| Swanky | Exeter | Initio Parfums Privés | — | No |
| ConversionEX | Los Angeles, Miami | “Premium skincare (DTC)” (category) | Reported by category | No |
| Craftberry | Varna | Biotrade, Doctor Mi | Biotrade +12% AOV | No |
Next step
Three on the shortlist, the four beauty questions plus the 14 general ones, written scopes compared. The 12-agency comparison covers the wider field; the jewelry and pet lists are the other two verticals we have built in.
