The next big US sales are Walmart’s Early Black Friday Deals from November 12 and Best Buy’s early Black Friday deals, which run until November 18. Amazon and Target had not announced their main Black Friday dates by Wednesday, November 11, 2026. Black Friday is Friday, November 27 and Cyber Monday is Monday, November 30, 2026. In 2027 the sale year runs from Presidents’ Day and Memorial Day through Prime Day in early summer and Labor Day, and back to Black Friday on Friday, November 26, 2027. We checked every date on October 28, 2026 against the organizer’s own page or the federal holiday schedule, and checked the unannounced events again on Wednesday, November 11, 2026. A sale that has not been announced yet appears as an estimate with the window it is expected in, never as a guessed day. Sales that ended before November 11 are left out.
Three kinds of sale date
- Holiday weekends. Presidents’ Day, Memorial Day, the Fourth of July and Labor Day sales hang on federal holidays, so their dates are known years ahead.
- Named shopping days. Black Friday, Small Business Saturday, Cyber Monday, Giving Tuesday, Green Monday and Super Saturday all follow from Thanksgiving or Christmas by a fixed rule.
- Retailer events. Prime Day, Target Circle Deal Days, the Nordstrom Anniversary Sale and the rest are set by each company and usually announced a few weeks before they start. Until then we give the expected window.
November and December 2026
| Date | Sale | For Shopify stores, have this live |
|---|---|---|
| Sun, Nov 1 – Thu, Dec 24 | Target Deal of the Day. A new Target deal every day from November 1 through Christmas Eve. Dates announced by Target. | If you run daily or weekly deals, publish the schedule so shoppers know when to come back. |
| From Fri, Nov 6 | Best Buy Early Black Friday deals. Early deals and doorbusters from November 6, with new deals each Friday until the ten-day Black Friday event takes over on November 19. Dates announced by Best Buy. | Electronics and home-tech stores: a price-match or price-drop policy stated on product pages, because shoppers start comparing now. |
| Wed, Nov 11 | Veterans Day. A federal holiday. Many retailers run military and veteran discounts around it. | A military discount that checks eligibility through a verification app, set up and tested before the day. |
| Wed, Nov 11 | Singles’ Day (11.11). The 11.11 shopping festival, which began in China and now runs on cross-border marketplaces as well. | Worth a promotion if you sell to Asia-Pacific shoppers: local prices and currencies through Shopify Markets, and an offer that ends at midnight. |
| Thu, Nov 12 – Sun, Nov 15 | Walmart Early Black Friday Deals. Four days of early deals. Walmart+ members get in from 12:01 a.m. ET on November 12 and everyone else a day later; stores join at 6 a.m. Dates announced by Walmart. | Best-sellers and their offers one click from the homepage, ready for the first comparison shoppers. |
| About Nov 19–30 (estimated) | Amazon Black Friday Week and Cyber Monday. Amazon’s run of Black Friday and Cyber Monday deals. In 2025 it ran November 20 to December 1. Not announced yet. | If you sell on Amazon as well as Shopify, keep the two prices in step so the store never looks dearer. |
| Thu, Nov 19 – Sat, Nov 28 | Best Buy Black Friday doorbusters and deals. Ten days of Black Friday doorbusters and deals from November 19. Best Buy stores close on Thanksgiving Day. Dates announced by Best Buy. | Bundles that pair a main product with its accessories, since tech shoppers price whole setups. |
| About Nov 22–30 (estimated) | Target Black Friday sale and Cyber Monday. Target’s main Black Friday sale and an online-only Cyber Monday. In 2025 the sale ran November 23–29 and Cyber Monday November 30 to December 1; Target announced those dates only on November 20. Not announced yet. | Your own Black Friday dates fixed and announced, whatever the big chains do late. |
| Mon, Nov 23 – Sun, Nov 29 | Walmart Black Friday Deals. Black Friday Deals online from November 23 (Walmart+ first, everyone else from 12:01 a.m. ET on November 24), and in stores from 6 a.m. on November 27. Some online deals stay with Walmart+ for the first 24 hours. Dates announced by Walmart. | Your Black Friday offer live by the Monday of Thanksgiving week, when the biggest retailers are already discounting. |
| Thu, Nov 26 | Thanksgiving Day. A federal holiday. Many Black Friday offers now open online on Thanksgiving Day or the evening before. | The Black Friday offer scheduled to go live on its own, so nobody publishes it by hand on the holiday. |
| Fri, Nov 27 | Black Friday. The day after Thanksgiving, when the biggest sale weekend of the US year begins. | Theme, discounts and checkout tested at least a week ahead; our BFCM readiness audit lists the checks. |
| Sat, Nov 28 | Small Business Saturday. The Saturday after Thanksgiving, set aside for independent and local businesses since American Express started it in 2010. New Mexico also runs a gross-receipts tax holiday that day at qualifying small local businesses, on items under $500. Dates announced by the SBA and American Express. | A founder story on the homepage, and local pickup or delivery switched on if you have a shop. |
| Mon, Nov 30 | Cyber Monday. The Monday after Thanksgiving: the online end of the Black Friday weekend. | A clear end time on the weekend offer, or a different Cyber Monday offer so the same email list gets a reason to come back. |
| Mon, Nov 30 – Wed, Dec 2 | Walmart Cyber Monday. Online-only deals on Walmart.com, November 30 to December 2. Dates announced by Walmart. | If you extend Cyber Monday, give the extension its own end time and its own email. |
| Tue, Dec 1 | GivingTuesday. The Tuesday after Black Friday and Cyber Monday, a global day for giving rather than a sale. Dates announced by GivingTuesday. | If you run a donation-per-order offer, name the charity and the amount on product pages and at checkout. |
| Tue, Dec 1 – Sun, Dec 6 | Best Buy Cyber Week deals. Cyber Week deals from December 1 to 6. Dates announced by Best Buy. | Last-chance messages that point to your December shipping cutoffs. |
| Fri, Dec 4 – Sat, Dec 12 | Hanukkah. Eight nights of gift-giving, beginning at sundown. | Gift guides with delivery dates that land before the first night. |
| Mon, Dec 14 | Green Monday. eBay named it in 2007 for its big December sales day. One of the last strong online days before standard shipping runs out. | Delivery-by-Christmas dates on product pages, taken from each carrier’s cutoff. |
| Mid-December (estimated) | Free Shipping Day. A mid-December promotion where stores offer free shipping that arrives by Christmas Eve. The event’s own site was offline when we checked, so there is no official 2026 date; other calendars give Monday, December 14. Not announced yet. | A free-shipping threshold and a delivery promise your carrier’s cutoff can keep. |
| Fri, Dec 18 – Thu, Dec 24 | Best Buy Last-Minute Savings Event. Best Buy’s final sale before Christmas. Dates announced by Best Buy. | In-store pickup and digital gift cards for shoppers who have missed the shipping cutoffs. |
| Sat, Dec 19 | Super Saturday. The last Saturday before Christmas and the last big in-store weekend of the season. | Gift cards, local pickup and express shipping at the top of the homepage, since ground delivery has mostly closed. |
| Thu, Dec 24 | Christmas Eve. Last-minute gifting; many stores close early. | Digital gift cards that arrive by email the same day, promoted on the homepage and in a final send. |
| Fri, Dec 25 | Christmas Day. A federal holiday. Most stores are closed, and gift-card spending starts online. | The after-Christmas sale scheduled to start on its own, and your holiday support hours shown on the site. |
| Sat, Dec 26 – Thu, Dec 31 | After-Christmas sales and returns week. Returns, exchanges and clearance. The National Retail Federation says about 7 in 10 shoppers plan to shop the week after Christmas, mostly for sales and with gift cards. | An exchange-first returns flow, so a return turns into a new order instead of a refund. |
Ground shipping closes before most of these December dates. Each carrier’s cutoff is listed in our Christmas 2026 shipping deadlines.
January to June 2027
| Date | Sale | For Shopify stores, have this live |
|---|---|---|
| Fri, Jan 1 | New Year’s Day. A federal holiday that opens January clearance and new-year sales. | Seasonal stock cleared through a collection of its own, and gift-card balances reminded by email. |
| Mon, Jan 18 | Martin Luther King Jr. Day. A federal holiday on the third Monday of January, and the first three-day sale weekend of the year. | Winter clearance as a weekend offer with a fixed end time. |
| Sun, Feb 14 | Super Bowl LXI. The NFL final at SoFi Stadium in Inglewood, California, on the same day as Valentine’s Day. TVs, party food and team gear sell in the weeks before. Dates announced by the NFL. | Arrive-by-game-day dates on products, and a cutoff message in the last few days. |
| Sun, Feb 14 | Valentine’s Day. Gifts, flowers, jewelry and date nights. In 2027 it falls on a Sunday, the same day as the Super Bowl. | Gift guides and delivery-by dates two weeks out, with gift wrap and a gift note on the product page. |
| Mon, Feb 15 | Presidents’ Day (Washington’s Birthday). A federal holiday on the third Monday of February, and a big weekend for furniture, mattress and appliance sales. | Large-item delivery windows and financing options visible before checkout. |
| March (estimated) | Ulta Beauty 21 Days of Beauty (spring). Three weeks of daily beauty deals at Ulta. The spring 2026 edition ended on March 26. Not announced yet. | Beauty brands: a daily or weekly deal rhythm of your own, rather than one long discount. |
| Wed, Mar 17 | St. Patrick’s Day. Themed apparel, party and drink promotions. | Only if it fits the brand: a short themed collection and a one-day offer. |
| Late March (estimated) | Amazon Big Spring Sale. A week of spring deals open to every Amazon shopper, not only Prime members. In 2026: March 25–31. Not announced yet. | Spring and outdoor collections launched by late March. |
| Late March (estimated) | Target Circle Deal Days (spring). Target’s member sale, renamed from Target Circle Week; it ran three times in 2026. The spring edition: March 25–27. Not announced yet. | A loyalty-member price or early access, which is the format Target trains shoppers to expect. |
| Sun, Mar 28 | Easter Sunday. A spring holiday for baskets, kids’ gifts, chocolate and spring clothing. | Arrive-by-Easter dates the week before, and gift bundles for baskets. |
| April (estimated) | Home Depot Spring Black Friday. Two weeks of garden, outdoor and tool deals. In 2026: April 9–22. Not announced yet. | Home and garden stores: spring stock in and delivery windows set before mid-April. |
| April (estimated) | Sephora Savings Event (spring). Sephora’s spring member sale, top tier first. In 2026: April 10–20. Not announced yet. | Beauty brands: the same member offer you ran in the fall, back on the calendar. |
| Sun, May 9 | Mother’s Day. The second Sunday of May and one of the main gifting dates of the spring. | Gift messages, delivery-by dates and gift cards on the homepage two weeks before. |
| Mid-to-late May (estimated) | REI Anniversary Sale. REI’s biggest sale of its year, in the run-up to Memorial Day. In 2026: May 15–25. Not announced yet. | Outdoor brands: summer gear and trip bundles live before mid-May. |
| Mon, May 31 | Memorial Day. A federal holiday on the last Monday of May, and the unofficial start of summer sales. | Summer collections launched before the long weekend, with the sale ending on the holiday itself. |
| Sat, Jun 19 (observed Fri, Jun 18) | Juneteenth. A federal holiday. Some brands mark it, and carriers and offices may close on the observed day. | Shipping and support closures shown in advance if your carrier or team is off. |
| Sun, Jun 20 | Father’s Day. The third Sunday of June: gifts for dads, from tools and grills to apparel and tech. | A gift guide by price, and delivery-by dates the week before. |
July to December 2027
| Date | Sale | For Shopify stores, have this live |
|---|---|---|
| Late June to mid-July (estimated) | Amazon Prime Day. Amazon’s members-only summer sale. In 2026 it ran June 23–26, earlier than its usual July slot, so 2027 could fall in June or July. Not announced yet. | Shoppers compare prices across the web during Prime Day, so a sale of your own on the same days can catch that traffic. |
| Late June to mid-July (estimated) | Walmart Deals (summer). Walmart’s sale against Prime Day, in stores and online. In 2026: June 22–28. Not announced yet. | One summer offer timed for the Prime Day week rather than three separate ones. |
| Late June to July (estimated) | Target Circle Deal Days (summer). Target’s summer member sale, lined up with Prime Day. In 2026: June 23–26. Not announced yet. | Back-to-school products listed by late June, since that is when the season now starts selling. |
| Sun, Jul 4 (observed Mon, Jul 5) | Independence Day. The Fourth of July and the main midsummer sale weekend. In 2027 it falls on a Sunday, so the federal holiday is the Monday. | Summer clearance and outdoor categories up front, and the observed-day shipping closure shown in advance. |
| Mid-July to late August (estimated) | Back-to-school sales tax holidays. Several states drop sales tax on school clothes, supplies or computers for a weekend or longer. Expected by timing: Mississippi and Alabama in mid-July; Florida from about July 20 to August 20; Tennessee, New Mexico, West Virginia, Arkansas, Iowa, Missouri, Ohio, Oklahoma, South Carolina, Texas and Virginia around late July or early August; Massachusetts, Maryland and Connecticut in mid-to-late August; and Illinois only if lawmakers renew the holiday it held in 2026 after three years without one. Not announced yet. | Selling school clothes, supplies or computers? Check how your tax settings handle each state’s holiday before it starts. |
| Mid-July to early August (estimated) | Nordstrom Anniversary Sale. Nordstrom’s big summer sale, with early access for cardmembers. In 2026: July 18 to August 9 for everyone, from July 14 for top-tier cardmembers. Not announced yet. | Fashion brands: fall arrivals are discounted at Nordstrom before full price elsewhere, so launch fall early or plan a members’ offer. |
| Late August to mid-September (estimated) | Ulta Beauty 21 Days of Beauty (fall). Ulta’s fall run of daily beauty deals. The 2026 edition ended on September 17. Not announced yet. | Holiday gift sets ready to announce as soon as it ends. |
| Mon, Sep 6 | Labor Day. A federal holiday on the first Monday of September and the end-of-summer sale weekend. | Summer stock cleared before fall launches, and the last test of the store setup before the fourth quarter. |
| Early October (estimated) | Walmart Deals (October). Walmart’s fall sale, in the same week as Amazon’s October event. In 2026: October 5–11. Not announced yet. | Holiday gift guides live by early October rather than in November. |
| Early to mid-October (estimated) | Amazon Prime Big Deal Days. Amazon’s 48-hour October event for Prime members, which pulls holiday shopping forward. In 2026: October 6–7. Not announced yet. | An early holiday offer for your best customers that week. |
| Early October (estimated) | Target Circle Deal Days (fall). Target’s fall member sale. In 2026: October 6–7, with early access a day before for Circle 360 members. Not announced yet. | Gift-card and pre-order offers that start holiday buying without a deep discount. |
| Mon, Oct 11 | Columbus Day / Indigenous Peoples’ Day. A federal holiday on the second Monday of October, also marked as Indigenous Peoples’ Day; some retailers run a long-weekend sale. | A light weekend offer at most; the bigger October dates are the retailer events. |
| Late October to early November (estimated) | Sephora Savings Event (holiday). Sephora’s holiday member sale. The 2026 edition ran October 30 to November 9, with Rouge members first and VIB and Insider members from November 3. Not announced yet. | Beauty brands: a members’ offer of your own across the same dates. |
| Sun, Oct 31 | Halloween. Costumes, candy, decor and party supplies. | Arrive-by-Halloween dates the week before, then holiday merchandising on November 1. |
| Thu, Nov 11 | Veterans Day. A federal holiday. Many retailers run military and veteran discounts around it. | A military discount that checks eligibility through a verification app, set up and tested before the day. |
| Thu, Nov 11 | Singles’ Day (11.11). The 11.11 shopping festival, which began in China and now runs on cross-border marketplaces as well. | Worth a promotion if you sell to Asia-Pacific shoppers: local prices and currencies through Shopify Markets, and an offer that ends at midnight. |
| Late November, up to Nov 29 (estimated) | Amazon Black Friday Week and Cyber Monday. Expected to run up to Cyber Monday, November 29. In 2025 it ran November 20 to December 1. Not announced yet. | If you sell on Amazon as well, the same Black Friday prices on both channels. |
| Thu, Nov 25 | Thanksgiving Day. A federal holiday. Many Black Friday offers now open online on Thanksgiving Day or the evening before. | The Black Friday offer scheduled to go live on its own, so nobody publishes it by hand on the holiday. |
| Fri, Nov 26 | Black Friday. The day after Thanksgiving, when the biggest sale weekend of the US year begins. | Theme, discounts and checkout tested at least a week ahead; our BFCM readiness audit lists the checks. |
| Sat, Nov 27 | Small Business Saturday. The Saturday after Thanksgiving, set aside for independent and local businesses since American Express started it in 2010. | A founder story on the homepage, and local pickup or delivery switched on if you have a shop. |
| Mon, Nov 29 | Cyber Monday. The Monday after Thanksgiving: the online end of the Black Friday weekend. | A clear end time on the weekend offer, or a different Cyber Monday offer so the same email list gets a reason to come back. |
| Tue, Nov 30 | GivingTuesday. The Tuesday after Black Friday and Cyber Monday, a global day for giving rather than a sale. | If you run a donation-per-order offer, name the charity and the amount on product pages and at checkout. |
| Mon, Dec 13 | Green Monday. eBay named it in 2007 for its big December sales day. One of the last strong online days before standard shipping runs out. | Delivery-by-Christmas dates on product pages, taken from each carrier’s cutoff. |
| Sat, Dec 18 | Super Saturday. The last Saturday before Christmas and the last big in-store weekend of the season. | Gift cards, local pickup and express shipping at the top of the homepage, since ground delivery has mostly closed. |
| Fri, Dec 24 | Christmas Eve. Last-minute gifting; many stores close early. | Digital gift cards that arrive by email the same day, promoted on the homepage and in a final send. |
| Fri, Dec 24 – Sat, Jan 1, 2028 | Hanukkah. Eight nights of gift-giving, beginning at sundown. | Gift guides with delivery dates that land before the first night. |
| Sat, Dec 25 (observed Fri, Dec 24) | Christmas Day. A federal holiday. Most stores are closed, and gift-card spending starts online. | The after-Christmas sale scheduled to start on its own, and your holiday support hours shown on the site. |
| Sun, Dec 26 – Fri, Dec 31 | After-Christmas sales and returns week. Returns, exchanges and clearance. The National Retail Federation says about 7 in 10 shoppers plan to shop the week after Christmas, mostly for sales and with gift cards. | An exchange-first returns flow, so a return turns into a new order instead of a refund. |
What moved in 2026, and what that means for 2027
- Summer sales came forward to June. Prime Day 2026 ran June 23–26, Walmart’s summer deals June 22–28 and Target’s summer Circle Deal Days June 23–26. Earlier years put them in July, so the 2027 window above runs from late June to mid-July.
- Target Circle Week became Target Circle Deal Days, and Target ran it three times in 2026: March, June and October.
- The big chains dated Black Friday early. By late October 2026, Walmart, Best Buy and Target had published November dates, with early deals starting in the first week of the month. Amazon had not, and still had not by November 11.
- Valentine’s Day 2027 is Super Bowl Sunday. Both fall on February 14, so gift and game-day campaigns compete for the same weekend.
How the moving dates are worked out
- Thanksgiving is the fourth Thursday of November. Black Friday is the day after it, Small Business Saturday the day after that, Cyber Monday the following Monday and Giving Tuesday the Tuesday after Cyber Monday.
- Green Monday is the second Monday of December. Super Saturday is the last Saturday before Christmas.
- Presidents’ Day is the third Monday of February, Memorial Day the last Monday of May, Labor Day the first Monday of September.
- Mother’s Day is the second Sunday of May and Father’s Day the third Sunday of June.
- A federal holiday on a Saturday is observed on the Friday before, and one on a Sunday on the Monday after. In 2027 that moves Juneteenth to Friday, June 18, the Fourth of July to Monday, July 5, Christmas to Friday, December 24, and New Year’s Day 2028 to Friday, December 31, 2027.
Running a Shopify store around this calendar
- Count back from the first day of each sale. Discount codes, the sale theme, landing pages and email flows should be built and tested before it starts; our BFCM 2026 readiness audit sets out the checks we run before peak season.
- Plan for dates you cannot see yet. Retailer events are announced at short notice, so keep a sale template that can go live within a day of an announcement.
- Selling outside the US too? Our ecommerce holiday calendar adds UK and Australian dates, bank holidays and carrier closures.
- Apps for discounts, upsells and countdowns over Black Friday are compared in our Black Friday apps guide, and our conversion rate optimization service measures how the sale pages convert once shoppers land on them.
Questions
When is the next big sale in the US?
As of Wednesday, November 11, 2026: Walmart’s Early Black Friday Deals from November 12, with Best Buy’s early deals running until November 18. Black Friday itself is Friday, November 27, and Cyber Monday is Monday, November 30.
When do Black Friday deals start in 2026?
Weeks before Black Friday itself. Target’s early deals ran November 5–7, Best Buy’s started November 6 and Walmart’s start November 12. Best Buy’s ten days of doorbusters begin November 19, and Walmart’s main Black Friday Deals open online on November 23 for Walmart+ members.
When is Prime Day 2027?
Amazon has not announced it. Prime Day 2026 ran June 23–26, earlier than its usual July slot, so expect it between late June and mid-July 2027.
When is Black Friday 2027?
Friday, November 26, 2027, the day after Thanksgiving on November 25. Cyber Monday 2027 is Monday, November 29.
What are the biggest sales of the year in the US?
Black Friday and Cyber Monday at the end of November; Prime Day in early summer, with the Walmart and Target sales that run against it; and the federal holiday weekends of Presidents’ Day, Memorial Day, the Fourth of July and Labor Day. Retailers add their own on top, such as Amazon’s Big Spring Sale and Prime Big Deal Days, Target Circle Deal Days, the Nordstrom Anniversary Sale and Home Depot’s Spring Black Friday.
Sources
Federal holidays come from the US Office of Personnel Management and retailer events from each retailer’s own newsroom where it has one; where it does not, or its page would not load, we used a major news outlet that quotes the retailer. Dates that follow a rule were worked out from that rule and checked against a calendar on October 28, 2026.
- corporate.target.com: Target Deal of the Day
- corporate.bestbuy.com: Best Buy Early Black Friday deals
- opm.gov: Veterans Day
- alibabagroup.com: Singles’ Day (11.11)
- corporate.walmart.com: Walmart Early Black Friday Deals
- aboutamazon.com: Amazon Black Friday Week and Cyber Monday
- aboutamazon.com: Amazon Black Friday Week and Cyber Monday
- corporate.target.com: Target Black Friday sale and Cyber Monday
- nrf.com: Black Friday
- sba.gov: Small Business Saturday
- legacy.sba.gov: Small Business Saturday
- americanexpress.com: Small Business Saturday
- taxadmin.org: Small Business Saturday
- givingtuesday.org: GivingTuesday
- givingtuesday.org: GivingTuesday
- hebcal.com: Hanukkah
- ebayinc.com: Green Monday
- nationaltoday.com: Free Shipping Day
- nrf.com: Super Saturday
- nfl.com: Super Bowl LXI
- nrf.com: Valentine’s Day
- nbcnews.com: Ulta Beauty 21 Days of Beauty (spring)
- nrf.com: St. Patrick’s Day
- aboutamazon.com: Amazon Big Spring Sale
- corporate.target.com: Target Circle Deal Days (spring)
- almanac.com: Easter Sunday
- nrf.com: Easter Sunday
- ir.homedepot.com: Home Depot Spring Black Friday
- nbcnews.com: Sephora Savings Event (spring)
- law.cornell.edu: Mother’s Day
- nbcnews.com: REI Anniversary Sale
- rei.com: REI Anniversary Sale
- law.cornell.edu: Father’s Day
- aboutamazon.com: Amazon Prime Day
- corporate.walmart.com: Walmart Deals (summer)
- corporate.target.com: Target Circle Deal Days (summer)
- floridarevenue.com: Back-to-school sales tax holidays
- tax.illinois.gov: Back-to-school sales tax holidays
- investor.nordstrom.com: Nordstrom Anniversary Sale
- abc7ny.com: Nordstrom Anniversary Sale
- goodmorningamerica.com: Ulta Beauty 21 Days of Beauty (fall)
- nbcnews.com: Walmart Deals (October)
- aboutamazon.com: Amazon Prime Big Deal Days
- corporate.target.com: Target Circle Deal Days (fall)
- nbcnews.com: Sephora Savings Event (holiday)
- nrf.com: Halloween
